我国互联网药品零售情况及基于上海市民的认知、态度、行为调查
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摘要
目的:为促进我国互联网药品交易服务的进一步发展提供参考。方法:通过网络收集和统计我国的网上药店审批数据以及销售额排序前20位网上药店的销售品种数据并评估其经营规范性;同时,通过问卷调查上海部分市民对于互联网药品零售的认知情况、购药经历及相关需求并进行分析。结果:截至2015年6月12日,经批准取得《互联网药品交易服务许可证》的零售连锁药店(简称网上药店)共307家,仅有62家(20.2%)经营规范性完全符合相关规定;2014年销售额排序前19位的网上药店(排除1家仅销售医疗器械的网上药店)平均提供(1 072±815)种非处方药,其中化学药品(259±165)种、中成药(813±650)种,供应药品品种数排前3位的依次为健客网(3 658种)、健一网(2 071种)、康爱多(1 523种)。共发放调查问卷216份,回收有效问卷183份,有效回收率为84.7%。183位受访市民对于辨别网上药店真伪(75.4%)和药品真伪(67.1%)的认知度较高,但对于网上药店开办资质、网络售药相关规定等的认知度较差;仅22.4%有过网络购药经历,且对网络购药满意度从高到低依次为药品价格(62.5%)、药师专业咨询(50.0%)、药品品种数(45.0%)、药品质量(37.5%)、物流速度(35.0%)等;如有网络购药可能,主要需求是补充矿物质和微量元素的药品(63.9%)和常见病用药(40.4%)。结论:当前上海市民对于网络购药需求尚不强烈,对于网络购药信心不足,尽管处方药网上零售权放开可能会刺激互联网药品交易,但目前条件尚不成熟。建议应当以可控的方式放开处方药销售,推进网络购药医保结算,多方位促进互联网药品交易服务有序发展。
OBJECTIVE:To provide reference for further development of Internet drug transaction services in China. METHODS:The data of online drugstores with top 20 approvals data and sales amount were collected bu the Internet,the normative management was evaluated. Meanwhile,questionnaire was conducted to survey and analyze the cognition,buying drugs and corresponding requirements of some Shanghai citizens for Internet drug retail. RESULTS:By Jun. 12,2015,totally 307 retail chain drugstores(online drugstores)had got the License of Internet Drugs Transaction,only 62 online drugstores(20.2%)were in full compliance with the normative management;the top 19 online drugstores supplied averagely 1 072±815 OTC medicines,including 259±165 chemical drugs and 813±650 Chinese traditional medicines,and the top 3 were jianke.com(3 658 species),J1.com(2 071species)and 360 kad.com(1 523 species). Totally 216 questionnaires were sent out,and 183 were effectively received with effective recovery of 84.7%. The 183 surveyed citizens showed high cognition in distinguishing the authenticity of online drugstores(75.4%)and the authenticity of drugs(67.1%),but low cognition in online drugstore opening qualifications and Internet selling drugs;only 22.4% had the experience of buying drugs online,the degree of satisfaction towards online shopping,from the highest to the lowest,were drug price(62.5%),professional consultation of pharmacists(50.0%),variety of drugs(45.0%),quality of drugs(37.5%),delivery time(35.0%),etc.;the most probably purchased medicine category were vitamins and minerals(63.9%)and medicines for common diseases(40.4%). CONCLUSIONS:Currently the demands and confidence of online drugs shopping of Shanghai citizens are still scarce. Though the access of retailing prescription drugs would spur the Internet drug business,the condition is still immature. It is suggested to sell prescription drugs in a limited way and improve their access threshold,promote Medicare settlement to multi-faceted promote the orderly development of Internet drug transaction services.
OBJECTIVE:To provide reference for further development of Internet drug transaction services in China. METHODS:The data of online drugstores with top 20 approvals data and sales amount were collected bu the Internet,the normative management was evaluated. Meanwhile,questionnaire was conducted to survey and analyze the cognition,buying drugs and corresponding requirements of some Shanghai citizens for Internet drug retail. RESULTS:By Jun. 12,2015,totally 307 retail chain drugstores(online drugstores)had got the License of Internet Drugs Transaction,only 62 online drugstores(20.2%)were in full compliance with the normative management;the top 19 online drugstores supplied averagely 1 072±815 OTC medicines,including 259±165 chemical drugs and 813±650 Chinese traditional medicines,and the top 3 were jianke.com(3 658 species),J1.com(2 071species)and 360 kad.com(1 523 species). Totally 216 questionnaires were sent out,and 183 were effectively received with effective recovery of 84.7%. The 183 surveyed citizens showed high cognition in distinguishing the authenticity of online drugstores(75.4%)and the authenticity of drugs(67.1%),but low cognition in online drugstore opening qualifications and Internet selling drugs;only 22.4% had the experience of buying drugs online,the degree of satisfaction towards online shopping,from the highest to the lowest,were drug price(62.5%),professional consultation of pharmacists(50.0%),variety of drugs(45.0%),quality of drugs(37.5%),delivery time(35.0%),etc.;the most probably purchased medicine category were vitamins and minerals(63.9%)and medicines for common diseases(40.4%). CONCLUSIONS:Currently the demands and confidence of online drugs shopping of Shanghai citizens are still scarce. Though the access of retailing prescription drugs would spur the Internet drug business,the condition is still immature. It is suggested to sell prescription drugs in a limited way and improve their access threshold,promote Medicare settlement to multi-faceted promote the orderly development of Internet drug transaction services.
引文
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[4]赵振基,张勇,徐国,等.2014-2015中国药店发展报告[J].中国药店,2015(7):30.
[5]医药网.1-5月天猫医药馆药品数据大解码[EB/OL].(2015-06-19)[2015-08-13].http://news.pharmnet.com.cn/news/2015/06/19/422604.html.
[6]国家食品药品监督管理总局.国家食品药品监督管理总局关于《互联网食品药品经营监督管理办法﹙征求意见稿﹚》公开征求意见的通知[EB/OL].(2014-05-28)[2015-06-15].http://www.sfda.gov.cn/WS01/CL0783/1005-34.html.
[2]国务院.政府工作报告:全文[EB/OL].(2015-03-16)[2015-07-13].http://www.gov.cn/guowuyuan/2015-03/16/contennt_2835101.htm.
[3]国家食品药品监督管理总局.数据查询>网上药店[EB/OL].[2015-06-12].http://app1.sfda.gov.cn/datasearch/face3/base.jsp?table Id=96&table Name=TABLE96&title=网上药店&bc Id=139468294509280829793942689586.
[4]赵振基,张勇,徐国,等.2014-2015中国药店发展报告[J].中国药店,2015(7):30.
[5]医药网.1-5月天猫医药馆药品数据大解码[EB/OL].(2015-06-19)[2015-08-13].http://news.pharmnet.com.cn/news/2015/06/19/422604.html.
[6]国家食品药品监督管理总局.国家食品药品监督管理总局关于《互联网食品药品经营监督管理办法﹙征求意见稿﹚》公开征求意见的通知[EB/OL].(2014-05-28)[2015-06-15].http://www.sfda.gov.cn/WS01/CL0783/1005-34.html.
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