Context-aware services delivery framework for interactive mobile advertisement
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- 作者：Yong-Yi Fanjiang ; yyfanj@csie.fju.edu.tw ; Yu-Yu Wang
- 关键词：Mobile advertising ; Context ; Cloud messaging ; Interactive advertising
- 刊名：Computer Communications
- 出版年：2017
- 出版时间：1 February 2017
- 年：2017
- 卷：99
- 期：Complete
- 页码：63-76
- 全文大小：4104 K
- 卷排序：99
文摘
An interactive contextual mobile AD frameworks (ICMAFs) to provide mobile advertising is proposed. Context rules are used to filter advertising for improving precision and experience. Proposed interactive ADs can garner considerably more attention than current mobile advertisements.