Value systems and acculturation: Differences in Anglo and Hispanic values
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- 作者：Reardon ; James ; Hasty ; Ronald ; McGowan ; Karen
- 关键词：value systems ; acculturation ; Hispanic
- 刊名：Journal of Retailing and Consumer Services
- 出版年：1997
- 出版时间：July, 1997
- 年：1997
- 卷：4
- 期：3
- 页码：153-158
- 全文大小：648 K
文摘
As retailers look for ways to increase sales, ethnic segments may offer new opportunities. This paper uses the Rokeach Terminal Values Scale to examine the differences between Hispanic and Anglo values. Demographic and socio-economic variables are also used to examine the values held by Hispanics with respect to the level of acculturation into a majority Anglo society. The results show differences in values between the cultures and some differences in values associated with low and high acculturation. Strategy retailers might consider are suggested.