Maximizing micro-blog influence in online promotion
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- 作者：Feng Lia ; fenglee@scut.edu.cn" class="auth_mail" title="E-mail the corresponding author ; Timon C. Dub ; timon@cuhk.edu.hk" class="auth_mail" title="E-mail the corresponding author
- 关键词：Social network ; Micro-blogs ; Opinion leader ; Online promotion
- 刊名：Expert Systems with Applications
- 出版年：2017
- 出版时间：15 March 2017
- 年：2017
- 卷：70
- 期：Complete
- 页码：52-66
- 全文大小：1797 K
文摘
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A framework for identifying opinion leaders.
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A framework for maximizing the dissemination of messages.
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A framework for online promotion in micro-blogs.
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Can be used to determine most suitable marketing strategies in micro-blog network.