Role of transfer-based and performance-based cues on initial trust in mobile shopping services: a cross-environment perspective

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• 作者：Shuiqing Yang
• 关键词：Initial trust ; Mobile shopping ; Trust transfer ; Performance
• 刊名：Information Systems and E-Business Management
• 出版年：2016
• 出版时间：February 2016
• 年：2016
• 卷：14
• 期：1
• 页码：47-70
• 全文大小：496 KB
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• 作者单位：Shuiqing Yang (1)
  
  1. School of Information, Zhejiang University of Finance and Economics, Hangzhou, 310018, People’s Republic of China
  
• 刊物类别：Business and Economics
• 刊物主题：Economics
  Business Information Systems
  Information Systems Applications and The Internet
  Management
  
• 出版者：Springer Berlin / Heidelberg
• ISSN：1617-9854

文摘

Building initial trust with consumers is critical for e-retailers. Drawing on the elaboration likelihood model, this study examines the factors affecting initial trust in mobile shopping services by focusing on transfer-based and performance-based trust building mechanisms in a web-mobile services extension context. A developed research model reflecting the above two mechanisms is empirically tested on data collected from 192 undergraduate students who were web-shopping users of a famous business-to-consumer retailer in China. The results indicate that transfer-based cues including trust in web shopping services and functional consistency, in combination with performance-based cues including mobile information quality and mobile service quality, significantly affect initial trust in mobile shopping services. In addition, mobile information quality had a stronger, while mobile service quality had a weaker impact on initial trust in mobile shopping services when the consumer had a low level of self-efficacy for change. However, the moderation effects of user involvement were not significant. Keywords Initial trust Mobile shopping Trust transfer Performance