基于用户画像的区块链激励设计
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摘要
区块链由于具有不可篡改、数据可追溯的性质,已应用于金融、版权、数据交易等多个领域。在公交车司机行为画像基础上,设计一种基于用户画像的区块链激励设计方案。首先定义司机画像评分方式,将评分作为区块链产生的依据,然后根据司机画像设计智能合约机制,最后提出区块链激励构架与功能组件。该方法有利于解决考核过程中的去中心化问题,为公司提供一种新的激励制度设计思路。
Due to its non-tamperable and data traceable nature,blockchain has been used in many fields such as finance,copyright,and data trading. Based on the behavioral portraits of bus drivers,a blockchain incentive design scheme based on user portraits is designed. Firstly,the scoring method of the drivers' portraits is defined. The scoring is used as the basis of the blockchain. Then the intelligent contract mechanism is designed according to the drivers' portraits. Finally,the blockchain incentive framework and functional components are proposed. This method is conducive to solving the problem of decentralization in the assessment process,and provides a new way of incentive system design for companies.
Due to its non-tamperable and data traceable nature,blockchain has been used in many fields such as finance,copyright,and data trading. Based on the behavioral portraits of bus drivers,a blockchain incentive design scheme based on user portraits is designed. Firstly,the scoring method of the drivers' portraits is defined. The scoring is used as the basis of the blockchain. Then the intelligent contract mechanism is designed according to the drivers' portraits. Finally,the blockchain incentive framework and functional components are proposed. This method is conducive to solving the problem of decentralization in the assessment process,and provides a new way of incentive system design for companies.
引文
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[6]HOELSCHER J L.Digital currency risks:internal auditors need to advise management on the myriad risks posed by new forms of payments[J].Internal Auditor,2014,71(4):24-26.
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[8]MORABITO V.Digital currencies and distributed ledgers[M].The Future of Digital Business Innovation.Springer,Cham,2016:43-60.
[9]WALTON R E,DUTTON J M.The management of interdepartmental conflict:A model and review[J].Administrative science quarterly,1969:73-84.
[10]DHILLON V,METCALF D,HOOPER M.Blockchain enabled applications:understand the blockchain ecosystem and how to make it work for you[M].Apress,2017.
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[12]PRUSTY N.Building Blockchain Projects[M].Packt Publishing Ltd,2017.
[13]袁勇,王飞跃.区块链技术发展现状与展望[J].自动化学报,2016,42(4):481-494.
[14]孙建钢.区块链技术发展前瞻[J].中国金融,2016(8):23-24.
[15]李鹏飞.基于区块链技术的媒体融合路径探索[J].新闻战线,2017(15):90-93.
[16]史强.区块链技术对未来我国高等教育的影响[J].高教探索,2018(10):5-13.
[17]张炜,董晓莉.以区块链促进协作保存网络环境下信息资源的可信性[J].国家图书馆学刊,2018(5):89-98.
[18]杨挺,赵俊杰,张卫欣,等.电力信息物理融合系统数据区块链生成算法[J].电力自动化设备,2018(10):74-80.
[19]周蔚华,杨石华.技术变革、媒体转型及对传媒业的新挑战[J].编辑之友,2018(10):5-11,16.
[20]周茂君,潘宁.赋权与重构:区块链技术对数据孤岛的破解[J].新闻与传播评论,2018,71(5):58-67.