基于红色题材的井冈山旅游纪念品开发与设计
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摘要
目的以井冈山旅游区为研究对象,对当前红色旅游纪念品开发设计现状进行分析,探讨具有井冈山红色文化特色的旅游纪念品的开发策略和途径。方法在对国内红色旅游纪念品开发设计现状调查基础上,对井冈山红色资源进行系统地梳理,从特色景观、视觉图形、革命故事、文化创作等资源中提炼红色文化符号,进行旅游纪念品的开发与设计。以《井冈丛书》为例,选取红色革命故事、诗歌等题材,结合当地民间传统工艺,对旅游纪念品的主题、造型、题材、材质、性能、价格、实用性等方面进行分析、提炼与整合,形成设计方案。结论一方面通过旅游纪念品的设计与开发打造具有井冈山红色文化特色的旅游纪念品品牌,提升知名度与美誉度,推动本土经济的发展,另一方面以旅游纪念品为载体带动江西红色文化的继承与传播。
Taking Jinggang Mountain tourist area as the research object, it analyzes the present situation of the development and design of the red tourism souvenirs, and probes into the development strategies and approaches of the tourist souvenirs with the characteristics of red culture. Based on the survey of basic situation of domestic red tourism souvenir development design, the red resources of Jinggang Mountain are systematically sorted out and the red cultural symbols are extracted from the featured landscapes, visual graphics, revolutionary stories and culture creation, which support the development and design of tourist souvenirs. Taking ‘Book series of Jinggang ' as an example, choosing the themes of the red revolutionary story, poetry and etc, combining the folk traditional crafts, it analyzes, refines and integrates the theme, shape, material, material, performance, price and practicality of the souvenirs, and finally forms a design solution. On the one hand, it may enhance the visibility and reputation, promote the development of local economy, through the design and development of souvenirs and create a new Jinggang Mountain brand with red culture. On the other hand, it may also improve the dissemination and inheritance of Jiangxi red culture with the new souvenirs.
Taking Jinggang Mountain tourist area as the research object, it analyzes the present situation of the development and design of the red tourism souvenirs, and probes into the development strategies and approaches of the tourist souvenirs with the characteristics of red culture. Based on the survey of basic situation of domestic red tourism souvenir development design, the red resources of Jinggang Mountain are systematically sorted out and the red cultural symbols are extracted from the featured landscapes, visual graphics, revolutionary stories and culture creation, which support the development and design of tourist souvenirs. Taking ‘Book series of Jinggang ' as an example, choosing the themes of the red revolutionary story, poetry and etc, combining the folk traditional crafts, it analyzes, refines and integrates the theme, shape, material, material, performance, price and practicality of the souvenirs, and finally forms a design solution. On the one hand, it may enhance the visibility and reputation, promote the development of local economy, through the design and development of souvenirs and create a new Jinggang Mountain brand with red culture. On the other hand, it may also improve the dissemination and inheritance of Jiangxi red culture with the new souvenirs.
引文
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[2]陈辉,李罡.红色旅游产品设计对促进老区经济发展的研究[J].大舞台,2013(2).CHEN Hui,LI Gang.Research on the Red Tourism Product Design to Promote the Economic Development of the Old Liberated Areas[J].Big Stage,2013(2).
[3]刘晨.红色景区旅游纪念品现状探究[J].景德镇陶器,2014(3).LIU Chen.Research on the Status Quo of Tourist Souvenirs in Red Scenic Spot[J].Jingdezhen's Ceramics,2014(3).
[4]周叶.关于提高江西旅游经济效益的思考[J].江西科技师范大学学报,2006(4):40—44.ZHOU Ye.Thoughts on Improving the Economic Benefits of Tourism in Jiangxi[J].Journal of Jiangxi Science&Technology Normal University,2006(4):40—44.
[5]沈琦.功能设计在旅游纪念品开发中的应用与研究[M].西安:西安工程大学,2015.SHEN Qi.The Application and Research of Functional Design in the Development of Tourism Souvenirs[M].Xi'an:Xi'an Polytechnic University,2015.
[6]磨炼.探析产品设计中创意与情感体验的契合性[J].装饰,2011(7):137—138.MO Lian.Analysis on the Compatibility of Originality and Emotional Experience in Product Design[J].Zhuangshi,2011(7):137—138.
[7]原伟.河南省红色旅游发展的问题及对策研究[J].产业与科技论坛,2011(11).YUAN Wei.Problems and Countermeasures of Red Tourism Development in Henan Province[J].Industry and Technology Forum,2011(11).
[8]项岚,周山.南昌红色旅游纪念产品的研究与设计[J].老区建设,2014(14):48—49.XIANG Lan,ZHOU Shan.Research and Design of Red Tourism Souvenir Products in Nanchang[J].The Construction of the Old Revolutionary Area,2014(14):48—49.
[9]王珏.厦门旅游纪念品品牌视觉形象设计的问题与对策[J].厦门理工学院学报,2012(12):11—15.WANG Jue.Problems and Countermeasures of Xiamen Tourism Souvenir Brand Visual Image Design[J].Journal of Xiamen University of Technology,2012(12):11—15.
[10]王艳艳.旅游纪念品地方特征的提取和保护[J].包装工程,2015,36(10):148.WANG Yan-yan.Extraction and Protection of Local Characteristics of the Tourist Souvenirs[J].Packaging Engineering,2015,36(10):148.
[11]边坤,杨彦侃.地域特色文化元素提取与旅游产品设计方法探究[J].包装工程,2012,33(2):130—132.BIAN Kun,YANG Yan-kan.Exploration of Extraction of Cultural Elements with Geographical Features and Tourism Product Design Methods[J].Packaging Engineering,2012,33(2):130—132.
[12]沈巧巧.徐州特色旅游纪念品的设计定位研究[D].南京:南京艺术学院,2010.SHEN Qiao-qiao.Special Tourism Souvenir Design of Xuzhou Location[D].Nanjing:Nanjing University of the Arts,2010.
[13]王兴华.形与饰[J].美术观察,2017(4):122—123.WANG Xing-hua.Shape and Decoration[J].Art Observation,2017(4):122—123.
[14]郑颖,高喜银.西柏坡红色旅游纪念品现状及设计思路[J].现代商贸工业,2016(8).ZHENG Ying,GAO Xi-yin.Present Situation and Design Ideas of Xibaipo Red Tourism Souvenirs[J].Modern Commerce Industry,2016(8).
[15]石洁.“京味儿”题材旅游纪念品设计[J].装饰,2013(12):96—97.SHI Jie."Beijing Style"Tourism Souvenir Design[J].Zhuangshi,2013(12):96—97.