广义虚拟经济视角下消费者对食品添加剂风险感知影响因素研究——以无锡市为例
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摘要
为研究消费者对食品添加剂风险感知受哪些因素影响,基于广义虚拟经济视角,以无锡市城市消费者为问卷调查对象、灰色关联聚类和回归模型为主要工具,分析了可能因素的构成及影响机制。结果显示,认知程度、危害程度、避开难度为消费者对食品添加剂风险感知的影响因素,其中认知程度对风险感知的负效应最为显著。结合分析结果从政府、企业、消费者角度给出政策建议。
In order to study which factors influence consumers' perception of food additives from the perspective of generalized virtual economy, we take Wuxi city consumers as samples and analyze the composition of possible factors and its influence mechanism based on grey relational cluster and regression model. The results show that the degree of cognition, the degree of harm and the difficulty of avoiding were the factors that influence consumers' perception of food additives, among which the negative effect of cognitive level on risk perception was the most significant. We give some policy recommendations from the government, enterprises and consumers based on the analysis results.
In order to study which factors influence consumers' perception of food additives from the perspective of generalized virtual economy, we take Wuxi city consumers as samples and analyze the composition of possible factors and its influence mechanism based on grey relational cluster and regression model. The results show that the degree of cognition, the degree of harm and the difficulty of avoiding were the factors that influence consumers' perception of food additives, among which the negative effect of cognitive level on risk perception was the most significant. We give some policy recommendations from the government, enterprises and consumers based on the analysis results.
引文
[1]张红霞,安玉发,张文胜.我国食品安全风险识别、评估与管理一基于食品安全事件的实证分析[J].经济问题探索,2013,(06):135-141.
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[6]吴林海,钟颖琦,洪巍,等.基于随机n价实验拍卖的消费者食品安全风险感知与补偿意愿研究[J].中国农村观察,2014,(02):60-72+94.
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[8]马颖,丁周敏,李金洲.基于食品类别的消费者食品安全风险感知状态的分类方法研究[J].武汉理工大学学报(社会科学版),2015,(02):146-152.
[9]范春梅,贾建民,李华强.食品安全事件中的公众风险感知及应对行为研究——以问题奶粉事件为例[J].管理评论,2012,(01):163-168+176.
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[11]吴林海,钟颖琦,山丽杰.公众食品添加剂风险感知的影响因素分析[J].中国农村经济,2013,(05):45-57.
[12]Paul Slovic,Baruch Fischhoff Sarah Lichtenstein.Rating the Risks[J].Environment:Science and Policy for Sustainable Development,1979(21):14-39.
[2]Mazzocchi,M; Lobb,A; Traill,W.B.and Cavicchi,A.:Food Scares and Trust:A European Study,Journal of Agricultural Economics,59(1):2-24,200
[3]刘思峰,袁潮清,王业栋.广义虚拟经济视角下我国虚拟经济与实体经济协调发展实证研究[J].广义虚拟经济研究,2011,2(4):53-56.
[4]曾智,胡依依,祝黎昕,仲姗姗,等.基于食品风险感知的购买意愿研究[J].中小企业管理与科技(中旬刊),2014,(09):74-75.
[5]张乐.食品安全与健康恐慌:风险感知的影响因素探析[J].汕头大学学报(人文社会科学版),2008,(06):67-71+93.
[6]吴林海,钟颖琦,洪巍,等.基于随机n价实验拍卖的消费者食品安全风险感知与补偿意愿研究[J].中国农村观察,2014,(02):60-72+94.
[7]郭雪松,陶方易,黄杰.城市居民的食品风险感知研究——以西安市大米消费为例[J].北京社会科学,2014,(11):19-28.
[8]马颖,丁周敏,李金洲.基于食品类别的消费者食品安全风险感知状态的分类方法研究[J].武汉理工大学学报(社会科学版),2015,(02):146-152.
[9]范春梅,贾建民,李华强.食品安全事件中的公众风险感知及应对行为研究——以问题奶粉事件为例[J].管理评论,2012,(01):163-168+176.
[10]山丽杰,吴林海,钟颖琦,等.添加剂滥用引发的食品安全事件与公众恐慌行为研究[J].华南农业大学学报(社会科学版),2012,(04):97-105.
[11]吴林海,钟颖琦,山丽杰.公众食品添加剂风险感知的影响因素分析[J].中国农村经济,2013,(05):45-57.
[12]Paul Slovic,Baruch Fischhoff Sarah Lichtenstein.Rating the Risks[J].Environment:Science and Policy for Sustainable Development,1979(21):14-39.