基于扎根理论的云存储用户持续使用行为探究
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摘要
云存储服务实现了对数据的规范化管理,对云存储用户持续使用行为的探究有助于云存储供应商优化服务以提升用户黏度。本文采用深度访谈方法质性研究云存储用户的行为特征,运用扎根理论技术对收集到的访谈数据进行编码分析,构建云存储用户持续使用行为的理论模型。研究发现,持续使用意愿在转换成本与习惯的调节下影响云存储用户的持续使用行为,系统因素、感知有用性、满意度、个体认知因素、社会影响因素5个主范畴通过影响持续使用意愿间接影响用户持续使用行为,系统因素与感知有用性直接影响用户满意度。本文还从安全性、会员收费体系及资源获取渠道占有率3个方面为供应商优化云存储服务提供建议。
Personal cloud storage services can achieve standardized management of data. Exploring the mechanisms of the continuance usage behavior of cloud storage users is of great significance for cloud storage providers to optimize cloud storage services and improve user stickiness. In this paper, we adopt in-depth interview to qualitatively explore the behavior characteristics of cloud storage users, using the grounded theory to encode and analyze the collected interview data, and we construct the theoretical model of the continuous usage behavior of cloud storage users. The paper finds that continuance usage intention affects the continuance usage behavior of cloud storage users under the adjustment of switching costs and habits, system factors, perceived usefulness, satisfaction, individual cognitive factors, and social influence factors indirectly affect users' continuance usage behavior by affecting the continuance usage intention, and system factors and perceived usefulness also directly affect satisfaction. In addition, the article also provides three suggestions based on security, membership fee system, and resource acquisition channel share for suppliers to optimize cloud storage services.
Personal cloud storage services can achieve standardized management of data. Exploring the mechanisms of the continuance usage behavior of cloud storage users is of great significance for cloud storage providers to optimize cloud storage services and improve user stickiness. In this paper, we adopt in-depth interview to qualitatively explore the behavior characteristics of cloud storage users, using the grounded theory to encode and analyze the collected interview data, and we construct the theoretical model of the continuous usage behavior of cloud storage users. The paper finds that continuance usage intention affects the continuance usage behavior of cloud storage users under the adjustment of switching costs and habits, system factors, perceived usefulness, satisfaction, individual cognitive factors, and social influence factors indirectly affect users' continuance usage behavior by affecting the continuance usage intention, and system factors and perceived usefulness also directly affect satisfaction. In addition, the article also provides three suggestions based on security, membership fee system, and resource acquisition channel share for suppliers to optimize cloud storage services.
引文
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[6]程慧平.基于解释结构模型的个人云存储服务使用影响因素研究[J].图书馆学研究,2017,34(17):48-54.
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[8]曹越,毕新华.云存储服务用户采纳影响因素实证研究[J].情报科学,2014,32(9):137-141,146.
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[15]韩正彪,周鹏.扎根理论质性研究方法在情报学研究中的应用[J].情报理论与实践,2011,34(5):19-23.
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[17]赵杨,高婷.移动图书馆APP用户持续使用影响因素实证研究[J].情报科学,2015,33(6):95-100.
[18] ZHAO Y,DENG S,ZHOU R. Understanding mobile library apps continuance usage in China:a theoretical framework and empirical study[J]. Libri,2015,65(3):212-217.
[19]张帅,王文韬,占南.个人信息备份工具使用意愿影响因素研究[J].图书馆学研究,2018,16(3):59-65.
[20] OLIVER R L. Cognitive,affective and attribute bases of the satisfactionresponse[J].JournalofConsumerResearch,1993,20(3):418-430.
[21]刘虹,裴雷,孙建军.基于期望确认模型的视频网站用户持续使用的实证分析[J].图书情报知识,2014(3):94-103.
[22] JONESMA,MOTHERSBAUGHDL,BEATTYSE.Switching barriers and repurchase intentions in services[J].Journal of Retailing,2000,76(2):259-274.
[23]黄贺方.移动社交网络用户持续使用意向影响因素研究[D].南京:南京大学,2012.
[24]刘人境,柴婧. SNS社交网络个人用户持续使用行为的影响因素研究[J].软科学,2013,27(4):132-135,140.
[2]中国互联网络信息中心.第41次《中国互联网络发展状况统计报告》[EB/OL].(2018-03-05)[208-08-01]. http://www.cnnic.net.cn/hlwfzyj/hlwxzbg/hlwtjbg/201803/t20180305_70249.htm.
[3]陈楠,傅魁.不同消费类型用户的个人云存储采纳行为对比[J].财会月刊,2018,8(5):170-176.
[4]王文艳,杨海娟.个人云存储服务使用意愿影响因素实证研究[J].信息资源管理学报,2017,7(4):86-96.
[5]王建亚,程慧平.个人云存储用户采纳行为影响因素的质性研究[J].情报杂志,2017,36(6):181-185.
[6]程慧平.基于解释结构模型的个人云存储服务使用影响因素研究[J].图书馆学研究,2017,34(17):48-54.
[7]王建亚,罗晨阳.个人云存储用户采纳模型及实证研究[J].情报资料工作,2016,37(1):74-79.
[8]曹越,毕新华.云存储服务用户采纳影响因素实证研究[J].情报科学,2014,32(9):137-141,146.
[9] OLIVER R L. A cognitive model of the antecedents and consequencesofsat isfact ion[J].Jou r nalofMa rket i ng Research,1980,20(17):460-469.
[10]汤志伟,韩啸,吴思迪.政府网站公众使用意向的分析框架:基于持续使用的视角[J].中国行政管理,2016,28(4):27-33.
[11] BHATTACHERJEE A,PEROLS J,SANFORD C. Information technologycontinuance:atheoreticextensionandempirical test[J]. Journal of Computer Information Systems,2008,49(1):17-26.
[12] BHATTACHERJEE A. Understanding information systems continuance:anexpectation-confirmationmodel[J].Mis Quarterly,2001,25(3):351-370.
[13]欧阳博,刘坤锋,杨海娟.国外信息系统持续使用模型应用研究综述[J].现代情报,2017,37(8):171-177.
[14] GLASER B G,STRAUSS A L. The Discovery of Grounded Theory:StrategiesforQualitativeResearch[M].Chicago:Aldine Publishing Company,1967.
[15]韩正彪,周鹏.扎根理论质性研究方法在情报学研究中的应用[J].情报理论与实践,2011,34(5):19-23.
[16] PATTON M Q. Qualitative Evaluation and Research Methods[M].London:SAGE Publications,1990:169.
[17]赵杨,高婷.移动图书馆APP用户持续使用影响因素实证研究[J].情报科学,2015,33(6):95-100.
[18] ZHAO Y,DENG S,ZHOU R. Understanding mobile library apps continuance usage in China:a theoretical framework and empirical study[J]. Libri,2015,65(3):212-217.
[19]张帅,王文韬,占南.个人信息备份工具使用意愿影响因素研究[J].图书馆学研究,2018,16(3):59-65.
[20] OLIVER R L. Cognitive,affective and attribute bases of the satisfactionresponse[J].JournalofConsumerResearch,1993,20(3):418-430.
[21]刘虹,裴雷,孙建军.基于期望确认模型的视频网站用户持续使用的实证分析[J].图书情报知识,2014(3):94-103.
[22] JONESMA,MOTHERSBAUGHDL,BEATTYSE.Switching barriers and repurchase intentions in services[J].Journal of Retailing,2000,76(2):259-274.
[23]黄贺方.移动社交网络用户持续使用意向影响因素研究[D].南京:南京大学,2012.
[24]刘人境,柴婧. SNS社交网络个人用户持续使用行为的影响因素研究[J].软科学,2013,27(4):132-135,140.