游客感知视角下边境旅游吸引物的吸引力测评
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摘要
考虑到目前对边境旅游吸引物的研究缺乏市场调查和数据统计作为支撑,以及对边境旅游吸引物的吸引力的认识仍处在空白阶段的研究现状,从游客感知的角度,尝试构建了边境旅游吸引物评价体系,采用模糊数学、IPA分析方法,以磨憨口岸为例,对边境旅游吸引物的吸引力大小进行测度。结果表明:边境旅游吸引力=边境地区供给拉力+旅游者需求推力;从重要性角度来看,边界国门、爱国情结、异国风情、好奇驱使、历史事件是吸引旅游者的主要因素,边境旅游整体吸引力处在非常大阶段。通过重要性感知与表现性效果的对比分析发现,跨境购物是边境旅游需要继续保持的核心卖点之一,而跨境自驾的实际体验是目前大力发展边境旅游的门槛之一。
In view of the lack of market research and data statistics on the border tourism attraction research,and understanding of border tourism attraction force was still in the blank stage. Try from the tourists point of view,construction of border tourism attraction evaluation system,using fuzzy mathematics method,IPA analysis method and in order to Mohan port as an example to measure the border attraction force. The results showed the border tourism attraction = border supply tension + tourist demand thrust. In addition,from the perspective of importance,border country,patriotism,exotic,curiosity driven,historical events were the main factors to attract tourists,tourism attraction in the whole border was very large. found Through the analysis and comparison of important perception and performance,found that shopping cross-border was one of the border tourism core selling point need to continue to maintain,but the actual experience of cross-border self driving was one of the barriers currently vigorously develop border tourism.
In view of the lack of market research and data statistics on the border tourism attraction research,and understanding of border tourism attraction force was still in the blank stage. Try from the tourists point of view,construction of border tourism attraction evaluation system,using fuzzy mathematics method,IPA analysis method and in order to Mohan port as an example to measure the border attraction force. The results showed the border tourism attraction = border supply tension + tourist demand thrust. In addition,from the perspective of importance,border country,patriotism,exotic,curiosity driven,historical events were the main factors to attract tourists,tourism attraction in the whole border was very large. found Through the analysis and comparison of important perception and performance,found that shopping cross-border was one of the border tourism core selling point need to continue to maintain,but the actual experience of cross-border self driving was one of the barriers currently vigorously develop border tourism.
引文
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[4]王新歌,孔钦钦,席建超.边境旅游研究进展及其启示[J].资源科学,2014,(6)∶1107-1116.
[5]Matznetter J.Border and Tourism:Fundamental Relations[J].Geography of Tourism and Recreation,1979,5(2)∶61-73.
[6]Timothy D J.Cross-border Partnership in Tourism Resource Management:International Parks Along the US-Canada Border[J].Journal of Sustainable Tourism,1999,7(3-4)∶182-205.
[7]Canally C,Timothy D J.Perceived Constraints to Travel Across the US-Mexico Border Among American University Students[J].International Journal of Tourism Research,2007,9(6)∶423-437.
[8]Jakosuo K.Russia and the Russian Tourist in Finnish Tourism Strategies:The Case of the Karelian Region[J].Procedia-social and Behavioral Sciences,2011,(24)∶1003-1013.
[9]石美玉.联合营销:经济全球化背景下边境旅游发展的必然选择[J].旅游学刊,2009,(7)∶9-10.
[10]贺传阅,戚均慧,穆松林,等.黑龙江省中俄边境旅游发展战略研究[J].生态经济,2014,(2)∶180-183,187.
[11]何战,张磊.中越两国边境旅游开发合作研究[J].东南亚南亚研究,2016,(1)∶53-57,109.
[12]王灵恩,王芳,葛全胜,等.从欧盟经验看跨境合作背景下中国边境旅游发展[J].开发研究,2013,(4)∶51-55.
[13]卢卫.广西边境地区旅游特征分析及其发展对策研究[D].南宁:广西师范学院硕士学位论文,2012.
[14]覃建雄.四川旅游资源评价内容、指标及规范初探[J].成都理工学院学报,2002,(1)∶113-118.
[15]李圆慧.东北东部边境地区旅游业发展研究[D].哈尔滨:哈尔滨师范大学硕士学位论文,2012.
[16]于海志.边境旅游地吸引物组成与发展趋势[J].改革与开放,2011,(6)∶109.
[17]张广瑞.边境旅游——国际的实践与经验[J].旅游研究与实践,1996,(4)∶24-30.
[18]陈佳秋.论中国边境旅游发展的战略意义[J].华东经济管理,2004,(4)∶36-38.
[19]陈永涛.边境旅游研究无法绕过的命题——边境旅游资源[J].红河学院学报,2013,(3)∶87-90.
[20]Sofield TH.Border Tourism and Border Communities:An Overview[J].Tourism Geographies,2006,8(2)∶102-121.