基于网络文本分析的游客行为研究——以大围山国家森林公园为例
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摘要
基于携程网、蚂蜂窝、同程网、驴妈妈、微博等旅游网站及平台数据,搜索湖南大围山国家森林公园网络游记文本资料,采用内容分析法和ROST CM6软件,从游客特征、旅游动机、游后体验感知、情绪态度4个方面分析游客行为。结果表明:周边游、自驾游、伙伴游是大围山国家森林公园来访游客的主要方式;游客的主要动机是亲近自然、放松身心;原生态的次森林、杜鹃花海等旅游吸引物成为游客体验感知最为强烈的载体,游客群体的评价大多为正面积极的情感评论。因此,浏阳市应引导大围山森林公园形成多业态旅游产品开发模式,不断完善旅游服务设施和服务,以强化旅游者的正面体验感知,提升景区服务质量,以满足游客需求,进而提高游客群体的满意度和重游率。
This work based on travel website and platform such as Xiecheng, Mafengwo, Tongcheng,Lvmama, and Weibo, search the texts of Hunan Dawei Mountain National Forest Park from these websits,and then use the content analysis method and ROST CM6 software considering tourist's behavior, from the characteristics, tourism motivation, perception of post-experience, and emotional attitude. The results show that surrounding tour, self-driving tour, and partner tour are the main ways for visitors to visit the Dawei Mountain National Forest Park. The main motivation for tourists is to get close to nature and make relax; the original ecological sub-forests, azalea flowers and other tourist attractions made visitors better perception.In additional, the research discover that the most of evaluations from tourists were positive. Therefore, Liuyang City should guide the Dawei Mountain Forest Park to establish a multi-modal tourism product development model, and constantly improve the tourism service facilities and services to strengthen the positive experience of tourists, enhancing the service quality of scenic spots to meet the needs of tourists, and in final increase the satisfaction and revisit rate of tourist.
This work based on travel website and platform such as Xiecheng, Mafengwo, Tongcheng,Lvmama, and Weibo, search the texts of Hunan Dawei Mountain National Forest Park from these websits,and then use the content analysis method and ROST CM6 software considering tourist's behavior, from the characteristics, tourism motivation, perception of post-experience, and emotional attitude. The results show that surrounding tour, self-driving tour, and partner tour are the main ways for visitors to visit the Dawei Mountain National Forest Park. The main motivation for tourists is to get close to nature and make relax; the original ecological sub-forests, azalea flowers and other tourist attractions made visitors better perception.In additional, the research discover that the most of evaluations from tourists were positive. Therefore, Liuyang City should guide the Dawei Mountain Forest Park to establish a multi-modal tourism product development model, and constantly improve the tourism service facilities and services to strengthen the positive experience of tourists, enhancing the service quality of scenic spots to meet the needs of tourists, and in final increase the satisfaction and revisit rate of tourist.
引文
[1]王新亮.从网络游记分析当代旅游者追求——以淮南八公山旅游区网络游记为例[J].六盘水职业技术学院学报,2009,(1).
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[5]段正梁,吴秀英,张璇,蒋倩.基于网络文本分析的游客淡季出游行为研究[J].旅游研究,2017,(6):54-64.
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[12]黄万英,蒙睿,叶文.国内旅游者旅游行为研究述评[J].桂林旅游高等专科学院学报,2005,(6):57-60.
[13]孙美玉,崔哲浩.图们江区域边境旅游客源结构与游客行为研究——以赴俄中国游客为例[J].延边大学学报(社会科学版),2013,(3):19-25.
[14]胡静,吴娜,邓军.海南游客旅游行为特征、心理动机及其对目的地形象知觉研究[J].重庆交通大学学报(社会科学版),2014,(2):46-49.
[15]谷晓萍,李岩泉,牛丽君,等.本溪关门山国家森林公园游客行为特征[J].生态学报,2015,35(1):206-207.
[16]张高军,李君轶,张柳.华山风景区旅游形象感知研究——基于游客网络日志的文本分析[J].旅游科学,2011,(4):87-94.
[17]苗红,金涛,张欢.基于网络文本分析的嘉峪关市游客感知形象研究[J].西北师范大学学报(自然科学版),2014,(2):99-104.
[18]江金波,崔霄.基于内容分析法的进藏骑行者旅游动机研究[J].山西农业大学学报(社会科学版),2015,(4):408-414.
[19]胡传东,李露苗,罗尚焜.基于网络游记内容分析的风景道骑行体验研究——以318国道川藏线为例[J].旅游学刊,2015,(11):99-110.
[20]仲明明.基于网络文本分析的自助游旅游者行为研究——以南京市为例[J].重庆第二师范学院学报,2016,(1):34-37.
[21]余佳华,黄润.基于网络文本分析的旅游者行为研究——以六安市为例[J].巢湖学院学报,2016,(5):54-60
[22]党娇,赵振斌,赵丽.太白山旅游者行为研究——从博客分析视角[J].资源开发与市场,2011,(6):555-558.
[2]张文,顿雪霏.探讨大陆游客对台湾旅游目的地形象的感知——基于网上游记的内容分析[J].北京第二外国语学院学报,2010,(11).
[3]朱翠兰,侯志强.基于网络口碑的旅游目的地形象感知——以厦门市为例[J].热带地理,2013,(4).
[4]吴烟林.基于网络文本分析的九华山宗教旅游体验研究[J].曲阜师范大学学报(自然科学版),2018,(1):107-112.
[5]段正梁,吴秀英,张璇,蒋倩.基于网络文本分析的游客淡季出游行为研究[J].旅游研究,2017,(6):54-64.
[6]方雨,黄翔.武汉市旅游目的地形象感知研究——基于网络文本分析方法[J].华中师范大学学报(自然科学版),2017,(5):709-714.
[7]刘小英,毛长义.基于网络文本分析的历史街区旅游体验研究——以成都宽窄巷子为例[J].四川旅游学院学报,2017,(1):57-59+85.
[8]张颖.基于网络文本内容分析的乡村旅游形象感知研究——以济南朱家峪为例[J].福建农林大学学报(哲学社会科学版),2016,(2):65-70.
[9]Bigne.J,Sanchez M,Sanchez J.Tourism image.evaluation variables and after purchase behavior:Inter-relationships[J].Tourism Management.2001,22(6):607-616.
[10]Ramseook-Munhurrun,P Seebaluck,V N Naidoo,P.Examining the Structural Relationships of Destination Image,Perceived Value,Tourist Satisfaction and Loyalty:Case of Mauritius[J].ProcediaSocial and Behavioral Sciences.2015,(175):252-259.
[11]Pand?a Bajs,I.Tourist Perceived Value,Relationship to Satisfaction,and Behavioural Intentions:The Example of the Croatian Tourist Destination Dubrovnik.[J].Journal of Travel Research,2013,(2):1-13.
[12]黄万英,蒙睿,叶文.国内旅游者旅游行为研究述评[J].桂林旅游高等专科学院学报,2005,(6):57-60.
[13]孙美玉,崔哲浩.图们江区域边境旅游客源结构与游客行为研究——以赴俄中国游客为例[J].延边大学学报(社会科学版),2013,(3):19-25.
[14]胡静,吴娜,邓军.海南游客旅游行为特征、心理动机及其对目的地形象知觉研究[J].重庆交通大学学报(社会科学版),2014,(2):46-49.
[15]谷晓萍,李岩泉,牛丽君,等.本溪关门山国家森林公园游客行为特征[J].生态学报,2015,35(1):206-207.
[16]张高军,李君轶,张柳.华山风景区旅游形象感知研究——基于游客网络日志的文本分析[J].旅游科学,2011,(4):87-94.
[17]苗红,金涛,张欢.基于网络文本分析的嘉峪关市游客感知形象研究[J].西北师范大学学报(自然科学版),2014,(2):99-104.
[18]江金波,崔霄.基于内容分析法的进藏骑行者旅游动机研究[J].山西农业大学学报(社会科学版),2015,(4):408-414.
[19]胡传东,李露苗,罗尚焜.基于网络游记内容分析的风景道骑行体验研究——以318国道川藏线为例[J].旅游学刊,2015,(11):99-110.
[20]仲明明.基于网络文本分析的自助游旅游者行为研究——以南京市为例[J].重庆第二师范学院学报,2016,(1):34-37.
[21]余佳华,黄润.基于网络文本分析的旅游者行为研究——以六安市为例[J].巢湖学院学报,2016,(5):54-60
[22]党娇,赵振斌,赵丽.太白山旅游者行为研究——从博客分析视角[J].资源开发与市场,2011,(6):555-558.