“互联网+”背景下鲜活农产品流通渠道模式优化研究
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摘要
研究"互联网+鲜活农产品流通"渠道模式有利于推动农产品行业的提质增效,推动农业产业的供给侧改革。在系统评析传统鲜活农产品流通渠道模式的基础上,揭示出"互联网+鲜活农产品流通"的基本思想是用互联网思维和技术审视与设计鲜活农产品流通的各个环节,解决传统鲜活农产品流通渠道模式存在的问题,提高流通效率。基于此,在"互联网+"背景下优化鲜活农产品流通渠道模式,一方面应对传统的鲜活农产品流通渠道模式进行互联网化设计,以构建鲜活农产品流通综合信息平台;另一方面构建基于互联网思维和技术的、以企业为核心的流通渠道模式设计。
Studying channel mode of "the circulation of fresh agricultural products in the context of Internet Plus" is conducive to promoting the quality and efficiency of agricultural product industry,and promoting the supply side reform of agricultural industry.On the basis of a systematic evaluation and analysis of the traditional circulation channel mode of fresh agricultural products,this paper reveals that the essence of "the circulation of fresh agricultural products in the context of Internet Plus" is to review and design each node and link of fresh agricultural product circulation with internet thinking and technology so as to solve the problems in the traditional circulation mode of fresh agricultural products and improve circulation efficiency.On account of such essence,the optimization of circulation channel mode of fresh agricultural products under the background of "Internet Plus" should mainly focus on two aspects:on one hand,internet design should be carried out on the traditional circulation channel mode of fresh agricultural products,and establish a comprehensive information platform for fresh agricultural products circulation;on the other hand,circulation channel mode framework with enterprise as its core should be designed based on internet thinking and technology.
Studying channel mode of "the circulation of fresh agricultural products in the context of Internet Plus" is conducive to promoting the quality and efficiency of agricultural product industry,and promoting the supply side reform of agricultural industry.On the basis of a systematic evaluation and analysis of the traditional circulation channel mode of fresh agricultural products,this paper reveals that the essence of "the circulation of fresh agricultural products in the context of Internet Plus" is to review and design each node and link of fresh agricultural product circulation with internet thinking and technology so as to solve the problems in the traditional circulation mode of fresh agricultural products and improve circulation efficiency.On account of such essence,the optimization of circulation channel mode of fresh agricultural products under the background of "Internet Plus" should mainly focus on two aspects:on one hand,internet design should be carried out on the traditional circulation channel mode of fresh agricultural products,and establish a comprehensive information platform for fresh agricultural products circulation;on the other hand,circulation channel mode framework with enterprise as its core should be designed based on internet thinking and technology.
引文
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[23]刘助忠,龚荷英.“互联网+”时代农产品供应链演化新趋势---基于“云”的农产品供应链运作新模式[J].中国流通经济,2015,29(9):91-97.
[24]马晨,李瑾.天津市“互联网+农产品流通”发展现状、存在问题与对策[J].中国蔬菜,2017,(3):6-12.
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[27]赵大伟.互联网思维孤独九剑[M].北京:机械工业出版社,2015.
[28]余来文,封智勇,林晓伟.互联网思维:云计算,物联网,大数据[M].北京:经济管理出版社,2014.
[29]IBM商业价值研究院.IBM商业价值报告:物联网+:不容错过的商业与职业机遇[M].北京:东方出版社,2016.
[2]YAN B,WU X,YE B,et al.Three-Level Supply Chain Coordination of Fresh Agricultural Products in the Internet of Things[J].Industrial Management&Data Systems,2017,117(9):1842-1865.
[3]郭娜,刘东英.农产品网上交易模式的比较分析[J].农业经济问题,2009,(3):75-80+112.
[4]骆毅.我国发展农产品电子商务的若干思考---基于一组多案例的研究[J].中国流通经济,2012,26(9):110-116.
[5]赵志田,何永达,杨坚争.农产品电子商务物流理论构建及实证分析[J].商业经济与管理,2014,(7):14-21.
[6]孙炜,万筱宁,孙林岩.电子商务环境下我国农产品供应链体系的结构优化[J].工业工程与管理,2004,(5):33-37;41.
[7]BAO L,HUANG Y,MA Z,et al.On the Supply Chain Management Supported by E-Commerce Service Platform for Agreement Based Circulation of Fruits and Vegetables[J].Physics Procedia,2012,33(1):1957-1963.
[8]PARKER C,RAMDAS K,SAVVA N.Is IT Enough?Evidence From A Natural Experiment in India’s Agriculture Markets[J].Management Science,2016,62(9):2481-2503.
[9]VERDOUW C N,VUCIC N,SUNDMAEKER H,et al.Future Internet as a Driver for Virtualization,Connectivity and Intelligence of Agri‐Food Supply Chain Networks[J].International Journal on Food System Dynamics,2013,4(4):261-272.
[10]SRIVASTAVA H S,WOOD L C.Cloud Computing to Improve Agri-Supply Chains in Developing Countries[M].IGI Global,2015.
[11]王珂,李震,周建.电子商务参与下的农产品供应链渠道分析---以“菜管家”为例[J].华东经济管理,2014,28(12):157-161.
[12]赵晓飞,李崇光.农产品流通渠道变革:演进规律、动力机制与发展趋势[J].管理世界,2012,(3):81-95.
[13]刘刚.基于农民专业合作社的鲜活农产品流通模式创新研究[J].商业经济与管理,2013,(8):5-10.
[14]王胜,丁忠兵.农产品电商生态系统---个理论分析框架[J].中国农村观察,2015,(4):39-48;70;96.
[15]刘振滨,刘东英.共享资源视域下的农产品供应链整合研究[J].农村经济,2015,(1):44-48.
[16]RENYUAN D,YANG L.The Researches of Agile Logistics System of Fresh Agricultural Products Based on E-commerce[C].New York:IEEE,2008.
[17]李骏阳.对“互联网+流通”的思考[J].中国流通经济,2015,29(9):6-10.
[18]白桦.基于“互联网+”的农产品物流发展对策研究[J].中国农业资源与区划,2016,37(3):176-179.
[19]剧希.基于“互联网+”的优特农产品供应模式再造研究[D].石家庄:河北师范大学商学院,2016.
[20]武沁宇.我国“互联网+生鲜农产品”宅配业态探析[J].经济纵横,2016,(6):76-79.
[21]但斌,郑开维,刘墨林,邵兵家.基于社群经济的“互联网+”生鲜农产品供应链C2B商业模式研究[J].商业经济与管理,2016,(8):16-23.
[22]但斌,郑开维,邵兵家.基于消费众筹的“互联网+”生鲜农产品供应链预售模式研究[J].农村经济,2017,(2):83-88.
[23]刘助忠,龚荷英.“互联网+”时代农产品供应链演化新趋势---基于“云”的农产品供应链运作新模式[J].中国流通经济,2015,29(9):91-97.
[24]马晨,李瑾.天津市“互联网+农产品流通”发展现状、存在问题与对策[J].中国蔬菜,2017,(3):6-12.
[25]SHEN Q,ZHANG J,HOU Y,et al.Quality Control of the Agricultural Products Supply Chain Based on“Internet+”[J].Information Processing in Agriculture,2018,5(3):394-400.
[26]国务院.国务院关于积极推进“互联网+”行动的指导意见[EB/OL].(2015-07-04)[2015-07-04]http://www.gov.cn/zhengce/content/2015-07/04/content_10002.htm.
[27]赵大伟.互联网思维孤独九剑[M].北京:机械工业出版社,2015.
[28]余来文,封智勇,林晓伟.互联网思维:云计算,物联网,大数据[M].北京:经济管理出版社,2014.
[29]IBM商业价值研究院.IBM商业价值报告:物联网+:不容错过的商业与职业机遇[M].北京:东方出版社,2016.