新零售生鲜超市选址问题研究
摘要
论文基于Huff重力模型,结合新零售线上线下相结合的特点建立了新零售竞争选址模型。不同于传统选址模型假设市场需求不变,本文引入和设施总效用有关的需求弹性函数来刻画新设施进入市场前后市场需求的变化情况,使模型更加贴合实际情况。
引文
[1]锁立赛,姚建明,周佳辉.面向新零售供应链的资源整合优化[J].商业经济研究,2018(16):5-8.
[2]杜睿云,蒋侃.新零售:内涵、发展动因与关键问题[J].价格理论与实践,2017(02):139-141.
[3]王凤霞,陈亚娟,夏爽.“新零售”背景下生鲜超市商业模式研究---基于多案例比较[J].商业经济研究,2018(22):35-37.
[4]Huff D L.A programmed solution for approximating on optimum retail location[J].Land Economics,1966(42):293-303.
[5]Drezner T,Drezner Z.Competitive facilities:Market share and location with random utility[J].Journal of Regional Science,1996,36(1):1-15.
[6]Aboolian R,Berman O,Krass D.Competitive facility location model with concave demand[J].European Journal of Operational Research,2007,181(2):598-619.
[2]杜睿云,蒋侃.新零售:内涵、发展动因与关键问题[J].价格理论与实践,2017(02):139-141.
[3]王凤霞,陈亚娟,夏爽.“新零售”背景下生鲜超市商业模式研究---基于多案例比较[J].商业经济研究,2018(22):35-37.
[4]Huff D L.A programmed solution for approximating on optimum retail location[J].Land Economics,1966(42):293-303.
[5]Drezner T,Drezner Z.Competitive facilities:Market share and location with random utility[J].Journal of Regional Science,1996,36(1):1-15.
[6]Aboolian R,Berman O,Krass D.Competitive facility location model with concave demand[J].European Journal of Operational Research,2007,181(2):598-619.