推动红色旅游发展建议和对策——以延安市为例
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摘要
红色旅游的发展具有重要的现实意义和深远的历史意义。在旅游产业的发展方面,延安取得了很大成绩,但仍存在一些问题。具体包括:景区规划建设滞后,旅游设施难以满足多样化的需求;综合收益性项目少;宣传促销手段单一等。提高延安红色旅游发展质量,需要坚持政府主导和社会运作,树立"大旅游"的理念,发挥延安当地高校力量,不断提升延安红色旅游"软实力"等。
The development of red tourism has important practical significance and far-reaching historical significance. In the development of tourism industry, Yan'an has made great achievements, but there are still some problems, specifically include:scenic area planning and construction lag, tourism facilities are difficult to meet diversified needs; fewer comprehensive profitable projects; single means of publicity and promotion. To improve the quality of Yan'an red tourism development, we need to adhere to the government-led and social operation, establish the concept of "big tourism", give full play to the strength of local colleges and universities in Yan'an, and constantly enhance the "soft power" of Yan'an red tourism.
The development of red tourism has important practical significance and far-reaching historical significance. In the development of tourism industry, Yan'an has made great achievements, but there are still some problems, specifically include:scenic area planning and construction lag, tourism facilities are difficult to meet diversified needs; fewer comprehensive profitable projects; single means of publicity and promotion. To improve the quality of Yan'an red tourism development, we need to adhere to the government-led and social operation, establish the concept of "big tourism", give full play to the strength of local colleges and universities in Yan'an, and constantly enhance the "soft power" of Yan'an red tourism.
引文
[1]贺建娜,薛振莉.延安红色旅游发展现状分析与措施建议[J].延安职业技术学院学报,2018,32(4):7-9.
[2]姬凌宇,薛雷.浅谈延安红色旅游的发展和对策[J].延安职业技术学院学报,2016,30(5):3-7.
[2]姬凌宇,薛雷.浅谈延安红色旅游的发展和对策[J].延安职业技术学院学报,2016,30(5):3-7.