“+出版”还是“出版+”——业态变革背景下出版人才培养的思考与实践
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摘要
在"互联网+"浪潮的冲击下,出版业态已现变革之势,传统的出版人才已无法适应产业的发展需求。本文综合分析出版业态变化规律,认为以知识生产和文化传承为根本目的,在信息的传递与反馈中实现编辑、作者、读者的协同阅读和共同创新的"票友经济"化出版业态,代表着出版业态变革的方向,也对出版人才培养施加着重要影响。出版专业教育应当充分掌握业态变革趋势,扬弃"+出版"的人才培养理念,确立"出版+"的人才观,坚守文化选择和文化传承的出版本分,通过课程体系创新、教学方法创新、实习实践创新,提升学生的职业理想、理论水平、创新能力、组织管理能力和编辑基本功,全面满足"票友经济"化出版业态对出版人才的需求。
Influenced by the "Internet +" wave, the publishing industry is witnessing changes, and traditional publishing professionals can no longer sustain the development of the industry. This paper comprehensively analyzes the changes in the publishing industry, and argues that the future of the industry lies in the "piaoyou(amateur performer) economy", which, with the fundamental purposes of knowledge production and cultural inheritance, enables editors, authors and readers to collaboratively read and innovate in the transmission and feedback of information; also, the "piaoyou economy" has a great influence on the training of publishing professionals. Publishing education should be in line with the development of the publishing industry and adopt the "Publishing+" philosophy of education instead of "+Publishing". Taking the responsibility of cultural inheritance,publishing education should also be dedicated to improving students' career planning, theoretical knowledge,innovation, management skills and editing skills through the innovation in curriculum, pedagogy and vocational training, thereby satisfying the publishing industry's demand for professionals in the "piaoyou economy".
Influenced by the "Internet +" wave, the publishing industry is witnessing changes, and traditional publishing professionals can no longer sustain the development of the industry. This paper comprehensively analyzes the changes in the publishing industry, and argues that the future of the industry lies in the "piaoyou(amateur performer) economy", which, with the fundamental purposes of knowledge production and cultural inheritance, enables editors, authors and readers to collaboratively read and innovate in the transmission and feedback of information; also, the "piaoyou economy" has a great influence on the training of publishing professionals. Publishing education should be in line with the development of the publishing industry and adopt the "Publishing+" philosophy of education instead of "+Publishing". Taking the responsibility of cultural inheritance,publishing education should also be dedicated to improving students' career planning, theoretical knowledge,innovation, management skills and editing skills through the innovation in curriculum, pedagogy and vocational training, thereby satisfying the publishing industry's demand for professionals in the "piaoyou economy".
引文
[1][8]王国平.业态与现代经济发展[J].科学发展,2012(5):3-11
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[5]李又明,吕福王.“粉丝经济”的发展趋势与应对策略[J].福建师范大学学报:哲学社会科学版,2014(6):136-148
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[12]陈娟,朱柳敏.数字化信息革命下的高校课程体系改革[J].湖南第一师范学报,2003(6):114
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[2]王德禄.业态创新是产业变革的新动力[N].科技日报,2014-03-24
[3]于文.风险、利润与现代出版业的起源[J].出版科学,2012,20(6):48-52
[4][7]王勇安,成云.融合出版环境下对“出版”概念表述的再思考[J].出版发行研究,2017(1):13-17
[5]李又明,吕福王.“粉丝经济”的发展趋势与应对策略[J].福建师范大学学报:哲学社会科学版,2014(6):136-148
[6][10]孙淑兰,黄翼彪.用户产生内容(UGC)模式探究[J].图书馆学研究,2012(13):33-35,15
[9]刘影.作者经济:社交媒体时代的图书营销新模式[J].编辑学刊,2015(6):19-23
[11]王勇安,赵芝.从“粉丝经济”到“票友经济”:关于融合发展趋势下的出版业态创新的思考[J].编辑之友,2017(10):32
[12]陈娟,朱柳敏.数字化信息革命下的高校课程体系改革[J].湖南第一师范学报,2003(6):114
[13][14]王勇安.编辑出版学专业课程建设的逻辑误区[J].河南大学学报(社会科学版),2012(1):150