高校学报的微信公众号运营模式研究
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摘要
随着"互联网+"理念的提出,传统媒体和新媒体的融合已经成为必然的趋势,微信公众平台的迅猛发展也给大学学报带来了发展的契机。作为学术期刊重要组成部分的大学学报,由于受到数字出版的冲击,加上读者阅读方式的改变,传统的学术期刊传播模式已经不适应当前时代的发展,亟需新媒体—微信公众号来提高高校学报的影响力。
with the development of "Internet +", the integration of traditional media and new media has become an inevitable trend. The rapid development of WeChat public platform has brought development opportunities to the university journals. As an important part of academic journal, due to the impact of digital publishing and the change of reader's reading style, the traditional mode of academic journals' dissemination is no longer suitable for the development of the current era. It is urgent to improve the influence of university journals through the new media-WeChat Public Number.
with the development of "Internet +", the integration of traditional media and new media has become an inevitable trend. The rapid development of WeChat public platform has brought development opportunities to the university journals. As an important part of academic journal, due to the impact of digital publishing and the change of reader's reading style, the traditional mode of academic journals' dissemination is no longer suitable for the development of the current era. It is urgent to improve the influence of university journals through the new media-WeChat Public Number.
引文
[1]马勇.学术期刊对微信公众平台的功能选择分析[J].科技与出版,2014(9):77-81.
[2]谢文亮.移动互联网时代学术期刊的微信公众号服务模式创新[J].中国科技期刊研究,2015,26(1):65-72.
[3]石婧,段春波,周白瑜,等.科技期刊应用微博微信平台影响力评价初探[J].中国科技期刊研究,2014,25(5):655-660.
[4]周华清.品牌—国内学术期刊发展的突围策略[J].出版科学,2011(3):62-66.
[2]谢文亮.移动互联网时代学术期刊的微信公众号服务模式创新[J].中国科技期刊研究,2015,26(1):65-72.
[3]石婧,段春波,周白瑜,等.科技期刊应用微博微信平台影响力评价初探[J].中国科技期刊研究,2014,25(5):655-660.
[4]周华清.品牌—国内学术期刊发展的突围策略[J].出版科学,2011(3):62-66.