江苏省科普期刊科技传播能力与媒体融合发展路径探究
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摘要
科普期刊科技传播能力建设和媒体融合发展路径是新时期下科普期刊发展所面临和应对的重要课题。文章针对"十二五"期间江苏省科普期刊建设情况,对进一步做好科普期刊出版工作提出了意见和建议。基于江苏省期刊年检数据、调查问卷,结合具体案例,对江苏省科普期刊科技传播能力建设状况进行了统计与分析,探究江苏省科普期刊建设与媒体融合发展路径。江苏科普期刊存在科技传播能力不强,与读者沟通渠道不畅,新媒体建设不够完善等诸多问题。同时也有在期刊发展建设及媒体融合发展方式上的有益尝试与成功经验。科普期刊应发挥自身优势,开拓发展思路,加快媒体融合发展。
This paper aims to pay attention to an important issue on development of popular science periodicals' scientific communication capacity building and paths of media convergence in Jiangsu province.According to thedevelopment condition of popular science periodicals, this paper proposes suggestions for the further reformation ofpublication of popular science periodicals. Based on the annual survey and questionnaires,with some specific casesabout popular science periodicals in Jiangsu province, the situation of popular science periodicals' scientificcommunication capacity building was conducted to explore popular science periodicals' scientific communicationcapacity and development paths of media convergence in Jiangsu province. There are many problems in Jiangsupopular science periodicals, for instance, the scientific communication capacity and new media building are weak, andthe communication channels with readers are not smooth. Popular science periodicals shall give full play to theiradvantages and open up a new train of thought for accelerating the development of media convergence.
This paper aims to pay attention to an important issue on development of popular science periodicals' scientific communication capacity building and paths of media convergence in Jiangsu province.According to thedevelopment condition of popular science periodicals, this paper proposes suggestions for the further reformation ofpublication of popular science periodicals. Based on the annual survey and questionnaires,with some specific casesabout popular science periodicals in Jiangsu province, the situation of popular science periodicals' scientificcommunication capacity building was conducted to explore popular science periodicals' scientific communicationcapacity and development paths of media convergence in Jiangsu province. There are many problems in Jiangsupopular science periodicals, for instance, the scientific communication capacity and new media building are weak, andthe communication channels with readers are not smooth. Popular science periodicals shall give full play to theiradvantages and open up a new train of thought for accelerating the development of media convergence.
引文
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[14]李雪,黄崇亚,邱文静,等.科普期刊全媒体出版创意探析[J].编辑学报,2015(3):210-213.
[2]科技部.2015年全国科普统计数据[EB/OL].(2016-12-08)[2018-08-17].http://www.cast.org.cn/n17040442/n17045697/n17059204/17475826.html.
[3]吴凤鸣.关于提高科普期刊办刊质量的思考[J].科技创新与生产力,2010(11):71-72,75.
[4]董金艳.在新格局中纸媒体的困境和出路[C].北京:中国科技新闻学会学术年会,2010.
[5]杨利民.基于媒介融合下的纸质媒体发展路径探微[J].新闻研究导刊,2014(6):74-75.
[6]詹琰,黄晓慧.中国科普期刊视觉效果分析[J].科技传播,2009(1):37-38,66.
[7]巢建新.品牌构建提升纸质媒体竞争力[J].传媒观察,2008(4):22-23.
[8]王炎龙,李开灿.科普期刊数字出版困局及突破路径[J].中国科技期刊研究,2015(7):722-726.
[9]底倩.我国传统纸媒“数字化生存”转型分析及发展建议[D].保定:河北大学,2015.
[10]郑宾.新媒体影响下的期刊形态与业态变革[J].传媒,2014(13):46-48.
[11]丘彩霞,黄绮生,林少甫.健康科普期刊媒体微博的现状及思考——以9种期刊新浪微博为例[J].编辑学报,2013(6):584-587.
[12]付玉晶.传统科普期刊在新媒体时代的发展探究[J].传播与版权,2014(2):44-45.
[13]张波.科普期刊创新发展的三重转向[J].中国科技期刊研究,2016(1):43-47.
[14]李雪,黄崇亚,邱文静,等.科普期刊全媒体出版创意探析[J].编辑学报,2015(3):210-213.