中小型跨境电商企业零售出口(B2C)海外仓使用困境及对策
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摘要
跨境物流成本高、周期长、效率低下等问题严重影响了跨境电商的发展,尤其是跨境电商零售出口业。海外仓的投入使用将会减少跨境物流环节,提高物流效率,有效改善当前跨境物流问题。但是,中小型跨境电商企业在使用海外仓过程中却遇到了诸多问题:如海外仓使用成本高昂、运营水平和技术水平较低、库存难以控制以及中小企业跨境零售出口量小、订单分散、库存滞销等。针对这些问题,本文提出了政府与第三方跨境电商平台共建中小企业公共仓,组建海外仓联盟,调整出口产品、平台和国家(地区)以及线上线下拓宽销售渠道等对策。
High cost, long cycle and low efficiency of cross-border logistics have seriously affected the development of cross-border electronic commerce, especially the retail export industry of cross-border e-commerce. Using oversea location can reduce cross-border logistics links, increase logistics efficiency and resolve cross-border logistics problems. However, small and medium-sized cross-border e-commerce enterprises encounter many issues during using oversea location, for example,high cost of using oversea location, low level of operation and technology of oversea location, uncontrollability of inventory,small export volume and unsalable stock. In view of these problems, this paper puts forward some countermeasures, such as oversea location co-construction by government and the third-party cross-border e-commerce platform, small and medium-sized cross-border e-commerce enterprises alliance of oversea location, adjustment of products, platforms and countries for export, and expansion of distribution channel.
High cost, long cycle and low efficiency of cross-border logistics have seriously affected the development of cross-border electronic commerce, especially the retail export industry of cross-border e-commerce. Using oversea location can reduce cross-border logistics links, increase logistics efficiency and resolve cross-border logistics problems. However, small and medium-sized cross-border e-commerce enterprises encounter many issues during using oversea location, for example,high cost of using oversea location, low level of operation and technology of oversea location, uncontrollability of inventory,small export volume and unsalable stock. In view of these problems, this paper puts forward some countermeasures, such as oversea location co-construction by government and the third-party cross-border e-commerce platform, small and medium-sized cross-border e-commerce enterprises alliance of oversea location, adjustment of products, platforms and countries for export, and expansion of distribution channel.
引文
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[3]Zhi-lun Jiao. Modes and development characteristics of China's cross-border e-commerce logistics[A].Liu B. L.,Lees.J.,Wang L., et al.. Contemporary logistics in China[C].Berlin:Springer Berlin Heidelberg,2013:211-232.
[3]李肖钢,王琦峰.基于公共海外仓的跨境电商物流产业链共生耦合模式与机制[J].中国流通经济,2018,(9).
[4]鲁旭.基于跨境供应链整合的第三方物流海外仓建设[J].中国流通经济,2016,(3).
[5]孟亮,孟京.我国跨境电商企业海外仓模式选择分析[J].中国流通经济,2017,(6).
[6]张晓燕.我国跨境物流海外仓发展存在的问题及完善对策[J].对外经贸实务,2 017,(1).
[7]李向阳.促进跨境电子商务物流发展的路径[J].中国流通经济,2014,(10).
[8]鲁旭.外贸B2C海外仓的流程再造效果与市场价值[J].对外经贸实务,2015,(11).
[9]张夏恒,马天山.中国跨境电商物流困境及对策建议[J].当代经济管理,2015,(5).
[10]宋倩.我国跨境电商企业“海外仓”发展面临的风险原因及其防范[J].对外经贸实务,2017,(9).