基于网络点评数据的园林展会后利用评价研究
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摘要
随着互联网的快速发展和大数据技术的应用,网络点评数据成为获取游客游览景区后体验感知的重要手段。从使用者的角度出发,构建基于网络点评数据的园林展会后利用评价体系,利用网络点评数据对园林展会后利用的各项因素进行分析和评价,从中总结出目前园林展会后利用面临的突出问题,并针对这些问题提出相关建议,以期为中国未来园林展会后利用提供可持续发展的新思路。
With the rapid development of the Internet and the application of big data technology, online comments data have become an important means to get visitors evaluation after visiting scenic spots. From the perspective of users, the paper builds an evaluation system in after-use of Garden Exhibition based on online comments data,and evaluates various factors and makes analysis about after-use of China Garden Festivals based on online comments data, then sums up the current prominent after-use problems, puts forward related suggestions to solve these problems, in order to provide new ideas for the sustainable after-use development of China Garden Exhibition.
With the rapid development of the Internet and the application of big data technology, online comments data have become an important means to get visitors evaluation after visiting scenic spots. From the perspective of users, the paper builds an evaluation system in after-use of Garden Exhibition based on online comments data,and evaluates various factors and makes analysis about after-use of China Garden Festivals based on online comments data, then sums up the current prominent after-use problems, puts forward related suggestions to solve these problems, in order to provide new ideas for the sustainable after-use development of China Garden Exhibition.
引文
[1]王向荣.关于园林展[J].中国园林,2006(1):19-29.WANG Xiangrong.About Garden Shows[J].Chinese Landscape Architecture,2006(1):19-29.
[2]许宽,基于网络评价的长沙城区餐饮业空间分布研究[D].长沙:湖南师范大学,2016.XU Kuan.The Study of Space Distribution of Catering Trade in Changsha Urban Area Based on Online Review[D].Changsha:Hunan Normal University.2016.
[3]吴杭冬.基于网络点评数据的剧院使用后评价研究[D].杭州:浙江大学,2015.WU Hangdong.POE Research of Theater Based Date on the Internet[D].Hangzhou:Zhejiang University.2015.
[4]张谊佳.基于会后利用的园林博览会规划方法初探[D].北京:北京林业大学,2011.ZHANG Yijia.Preliminary Study on the Planning and Design of Garden Exposition Based on After-use[D].Beijing:Beijing Forestry University,2011.
[5]林箐.厦门2007年园博园规划[J].中国园林,2006(1):30-35.LIN Qing.The Planning of 2007 Garden Show Park in Xiamen[J].Chinese Landscape Architecture.2006(1):30-35.
[6]李璇,李倞,王向荣.世园会影响下的中国城市发展研究[J].风景园林,2016(4):40-46.LI Xuan,LI Liang.WANG Xiangrong Research on the Development of Urban Area under the Effect of International Horticultural Exposition in China[J].Landscape Architecture.2016(4):40-46.
[7]丁于思,肖轶楠.五星级酒店服务质量评价指标体系研究:基于网络点评内容分析[J].消费经济,2014(3):64-69.DING Yusi.XIAO Yinan.The Evaluation Index System of Fivestar Hotel Service Quality:Based on the Analysis of Online Review Content[J].Consumption Economy.2014(3):64-69.
[8]吴春艳.后世园会效应下的西安浐灞绿色空间优化与发展模式研究[D].西安:西安建筑科技大学,2013.WU Chunyan.Research of Green Space Optimization and Development Mode of Xi'an Chanba District after the World Horticultural Exposition[D].Xi'an:Xi an University of Architecture and Technology,2013.
[9]张雪葳,周珏琳,张晋石.基于城市发展目标的园林博览会选址类型解析与指标体系构建[J].风景园林,2016(4):31-39.ZHANG Xuewei,ZHOU Juelin.ZHANG Jinshi.The Site Selection Analysis and Index System Construction of China Garden Festivals based on Urban Developing Goal[J].Landscape Architecture.2016(4):31-39.
[10]胡杰冰基于使用表现和使用者评价的国内园林博览园会后利用调查研究[D].北京:北京林业大学,2013.HU Jiebing.Investigation about After-use Status of Garden Exposition in China Based on Occupied Situation and Occupier's Evaluation[D].Beijing:Beijing Forestry University.2013.
[11]廉国钊,冯久莹.从锦绣谷,北京园的建设谈北京园博会的生态修复[J].中国园林,2013,29(10):12-16.LIAN Guozhao,FENG Jiuying.On the Ecological Rehabilitation of Beijing Garden Expo from Jinxiu Valley and Beijing Garden[J].Chinese Landscape Architecture,2013,29(10):12-16.
[12]姜波.基于可持续发展的中国世界园艺博览会的会后利用研究[D].哈尔滨:东北林业大学.2016.JIANG Bo.After-use Study of Chinese International HorticulturalExposition Based on Sustainable Development[D].Harbin:Northeast Forestry University,2016.
[13]林箐.王向荣,南楠.艺术与创新:百年展览花园的生命之源[J].中国园林,2007(9):14-20.LIN Qing,WANG Xiangrong,NAN Nan.Artistry and Creativity,the Source of Vitality of Exhibition Gardens for a Hundred Years[J].Chinese Landscape Architecture.2007(9):14-20.
[14]丁晨旸.城市视角下世界园艺博览会环境景观整合规划策略研究[D].哈尔滨:东北林业大学.2015.DING Chenyang.Research on Environment Landscape Integrated Planning Strategy of World Horticultural Exposition under the Urban Perspective[D].Harbin:Northeast Forestry University,2015.
[15]张长滨.重大事件主导的城市绿色空间整合研究[D].北京:北京林业大学,2016.ZHANG Changbin.Research on the Integration of Urban Green Space Dominated by City Mega-Events[D].Beijing:Beijing Forestry University.2016.
[16]李方正,李婉仪,李雄.基于公交刷卡大数据分析的城市绿道规划研究:以北京市为例[J].城市发展研究,2015(8):27-32.LI Fangzheng,U Wanyi,LU Xiong.Research on Urban Greenway Planning based on Big Data of Bus Smart Card[J].Urban Development Studies,2015(8):27-32.
(1)图1由作者自绘;图2由作者根据大众点评网数据整理绘制;图3~5、8根据根据点评数据统计整理绘制;图6、7、9来源于历届园林展官方网站和百度图片。
(2)表1由作者根据历届园林展官方网站整理;表2由作者自制:表3~6根据大众点评网数据整理绘制。
[2]许宽,基于网络评价的长沙城区餐饮业空间分布研究[D].长沙:湖南师范大学,2016.XU Kuan.The Study of Space Distribution of Catering Trade in Changsha Urban Area Based on Online Review[D].Changsha:Hunan Normal University.2016.
[3]吴杭冬.基于网络点评数据的剧院使用后评价研究[D].杭州:浙江大学,2015.WU Hangdong.POE Research of Theater Based Date on the Internet[D].Hangzhou:Zhejiang University.2015.
[4]张谊佳.基于会后利用的园林博览会规划方法初探[D].北京:北京林业大学,2011.ZHANG Yijia.Preliminary Study on the Planning and Design of Garden Exposition Based on After-use[D].Beijing:Beijing Forestry University,2011.
[5]林箐.厦门2007年园博园规划[J].中国园林,2006(1):30-35.LIN Qing.The Planning of 2007 Garden Show Park in Xiamen[J].Chinese Landscape Architecture.2006(1):30-35.
[6]李璇,李倞,王向荣.世园会影响下的中国城市发展研究[J].风景园林,2016(4):40-46.LI Xuan,LI Liang.WANG Xiangrong Research on the Development of Urban Area under the Effect of International Horticultural Exposition in China[J].Landscape Architecture.2016(4):40-46.
[7]丁于思,肖轶楠.五星级酒店服务质量评价指标体系研究:基于网络点评内容分析[J].消费经济,2014(3):64-69.DING Yusi.XIAO Yinan.The Evaluation Index System of Fivestar Hotel Service Quality:Based on the Analysis of Online Review Content[J].Consumption Economy.2014(3):64-69.
[8]吴春艳.后世园会效应下的西安浐灞绿色空间优化与发展模式研究[D].西安:西安建筑科技大学,2013.WU Chunyan.Research of Green Space Optimization and Development Mode of Xi'an Chanba District after the World Horticultural Exposition[D].Xi'an:Xi an University of Architecture and Technology,2013.
[9]张雪葳,周珏琳,张晋石.基于城市发展目标的园林博览会选址类型解析与指标体系构建[J].风景园林,2016(4):31-39.ZHANG Xuewei,ZHOU Juelin.ZHANG Jinshi.The Site Selection Analysis and Index System Construction of China Garden Festivals based on Urban Developing Goal[J].Landscape Architecture.2016(4):31-39.
[10]胡杰冰基于使用表现和使用者评价的国内园林博览园会后利用调查研究[D].北京:北京林业大学,2013.HU Jiebing.Investigation about After-use Status of Garden Exposition in China Based on Occupied Situation and Occupier's Evaluation[D].Beijing:Beijing Forestry University.2013.
[11]廉国钊,冯久莹.从锦绣谷,北京园的建设谈北京园博会的生态修复[J].中国园林,2013,29(10):12-16.LIAN Guozhao,FENG Jiuying.On the Ecological Rehabilitation of Beijing Garden Expo from Jinxiu Valley and Beijing Garden[J].Chinese Landscape Architecture,2013,29(10):12-16.
[12]姜波.基于可持续发展的中国世界园艺博览会的会后利用研究[D].哈尔滨:东北林业大学.2016.JIANG Bo.After-use Study of Chinese International HorticulturalExposition Based on Sustainable Development[D].Harbin:Northeast Forestry University,2016.
[13]林箐.王向荣,南楠.艺术与创新:百年展览花园的生命之源[J].中国园林,2007(9):14-20.LIN Qing,WANG Xiangrong,NAN Nan.Artistry and Creativity,the Source of Vitality of Exhibition Gardens for a Hundred Years[J].Chinese Landscape Architecture.2007(9):14-20.
[14]丁晨旸.城市视角下世界园艺博览会环境景观整合规划策略研究[D].哈尔滨:东北林业大学.2015.DING Chenyang.Research on Environment Landscape Integrated Planning Strategy of World Horticultural Exposition under the Urban Perspective[D].Harbin:Northeast Forestry University,2015.
[15]张长滨.重大事件主导的城市绿色空间整合研究[D].北京:北京林业大学,2016.ZHANG Changbin.Research on the Integration of Urban Green Space Dominated by City Mega-Events[D].Beijing:Beijing Forestry University.2016.
[16]李方正,李婉仪,李雄.基于公交刷卡大数据分析的城市绿道规划研究:以北京市为例[J].城市发展研究,2015(8):27-32.LI Fangzheng,U Wanyi,LU Xiong.Research on Urban Greenway Planning based on Big Data of Bus Smart Card[J].Urban Development Studies,2015(8):27-32.
(1)图1由作者自绘;图2由作者根据大众点评网数据整理绘制;图3~5、8根据根据点评数据统计整理绘制;图6、7、9来源于历届园林展官方网站和百度图片。
(2)表1由作者根据历届园林展官方网站整理;表2由作者自制:表3~6根据大众点评网数据整理绘制。