新闻叙事聚焦与舆论引导的关系探究——以“王凤雅事件”为例
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摘要
媒体作为社会公众的代言人,往往通过新闻叙事进行舆论引导。而在新闻叙事中,聚焦的选择与调整能够逼近事实真相,挖掘社会意义,因此新闻叙事聚焦与舆论之间有着多层联系:聚焦主体设置舆论议程、聚焦角度决定舆论走向、聚焦对象影响舆论效果,三者又相辅相成,共同构建公众舆论场。而对于如何引导舆论,聚焦主体则要正确研判舆情,聚焦角度的选择要衡量多方价值,聚焦对象的呈现要多维平衡,如此新闻叙事聚焦才能强有力地引导舆论。以"王凤雅事件"为例可以详细分析并厘清新闻叙事聚焦与舆论引导的关系。
As the spokesperson of the public,the media often conducts public opinion guidance through news narratives. In the news narrative,the choice and adjustment of focus can approach the truth and tap the social meaning. Therefore,there is a multi-layered connection between news narrative focus and public opinion: the main body focusing sets the paradox agenda,the angle focus decides the direction of the paradox,the object focus influences the public opinion,and the three complement each other and jointly construct a public opinion field. As for how to guide public opinion,focusing on the subject must correctly judge the public opinion,the choice of the focus angle should balance the multi-party value,and the presentation of the focused object should be multi-dimensional,so that the focus of the news narrative can strongly guide the public opinion. The article takes"Wang Fengya Incident"as an example to analyze and clarify the relationship between the focus of news narrative and the guidance of public opinion.
As the spokesperson of the public,the media often conducts public opinion guidance through news narratives. In the news narrative,the choice and adjustment of focus can approach the truth and tap the social meaning. Therefore,there is a multi-layered connection between news narrative focus and public opinion: the main body focusing sets the paradox agenda,the angle focus decides the direction of the paradox,the object focus influences the public opinion,and the three complement each other and jointly construct a public opinion field. As for how to guide public opinion,focusing on the subject must correctly judge the public opinion,the choice of the focus angle should balance the multi-party value,and the presentation of the focused object should be multi-dimensional,so that the focus of the news narrative can strongly guide the public opinion. The article takes"Wang Fengya Incident"as an example to analyze and clarify the relationship between the focus of news narrative and the guidance of public opinion.
引文
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[2]甘惜分.新闻学大辞典[M].郑州:河南人民出版社,1993.
[3]李永凤,赵战花.“议程设置”的理论发展脉络[J].新闻知识,2014(9).
[4]刘建明,纪忠慧,王莉丽.舆论学概论[M].北京:中国传媒大学出版社,2009.
[5]王玉珠.微信舆论场:生成、特征及舆情效能[J].情报杂志,2014(7).
[6]刘春波.舆论引导论[D].武汉大学,2013.
[7]丁柏铨.自媒体时代的舆论格局与舆情研判[J].天津社会科学,2013(11).
[8]顾明正.媒体融合发展与网络舆论引导[J].新闻知识,2018(2).
[9]丁柏铨.自媒体时代的舆论格局与舆情研判[J].天津社会科学,2013(11).
[10]周艺霖,王俊杰.电视采访选题角度的确定[J].新闻传播,2014(8).
[11]高晓红.媒体融合新常态下传统媒体舆论引导面临的困境和出路[J].社会科学,2015(9).
[12]罗世宏.如何在社交媒体时代做好新闻查证基本功[EB/OL]http://dajia. qq. com/blog/462985021918212. html,2015-06-28.