“改革开放”主题的意义阐释与传播路径——以央视春节联欢晚会为例
|
摘要
央视春晚更多地代表着传统文化的传播视角,在这一视域下,重大主题的意义阐释既有先天优势,却也被传统的传播观念、价值认同所桎梏,难以面对纷杂的多元化文化和网络舆论环境。本文通过对1983-2019这36年的春晚内容分析,梳理出在央视春节联欢晚会这一特殊的媒介体裁中的、由官方话语和民间话语交织的媒介景观,透视关于"改革开放"的意义阐释和传播路径。
The CCTV Spring Festival Gala represents more of the traditional perspective of culture communication. From this perspective,the interpretation of the significance of major themes has its innate advantages. However, it is limited by the traditional communication philosophy and the value identity, making it difficult to face the complex and diversified culture and online public opinion environment. This article analyzes the content of CCTV Spring Festival Galas held from 1983 to 2019, sorts out the media landscape interwoven by official and folk discourse in the special media genre of CCTV Spring Festival gala, thus shed some light on the significance of a grand event interpretation and dissemination path such as "Reform and Opening Up".
The CCTV Spring Festival Gala represents more of the traditional perspective of culture communication. From this perspective,the interpretation of the significance of major themes has its innate advantages. However, it is limited by the traditional communication philosophy and the value identity, making it difficult to face the complex and diversified culture and online public opinion environment. This article analyzes the content of CCTV Spring Festival Galas held from 1983 to 2019, sorts out the media landscape interwoven by official and folk discourse in the special media genre of CCTV Spring Festival gala, thus shed some light on the significance of a grand event interpretation and dissemination path such as "Reform and Opening Up".
引文
(1)詹姆斯·凯瑞.作为文化的传播:“媒介与社会”论文集[M].丁未译.北京:华夏出版社,2005:4.
(2)庹继光,刘海贵.民俗传播要素简论[J].新闻大学,2012(04):7-12.
(3)莫里斯·哈布瓦赫.论集体记忆[M].上海:上海人民出版社,2002:93.
(4)贺金瑞,燕继荣.论从民族认同到国家认同[J].中央民族大学学报(哲学社会科学版),2018(03):5-12.
(5)刘佳,李雪,陈婷婷.观看央视春晚能提升受众的政治认同吗?--以2016年央视春节联欢晚会为例[J].知识经济,2017(12):15-16.
(6)张磊,温怡芳.游子、友人与他者:春晚舞台上的外国人形象研究[J].新闻大学,2018(04):78-85.
(2)庹继光,刘海贵.民俗传播要素简论[J].新闻大学,2012(04):7-12.
(3)莫里斯·哈布瓦赫.论集体记忆[M].上海:上海人民出版社,2002:93.
(4)贺金瑞,燕继荣.论从民族认同到国家认同[J].中央民族大学学报(哲学社会科学版),2018(03):5-12.
(5)刘佳,李雪,陈婷婷.观看央视春晚能提升受众的政治认同吗?--以2016年央视春节联欢晚会为例[J].知识经济,2017(12):15-16.
(6)张磊,温怡芳.游子、友人与他者:春晚舞台上的外国人形象研究[J].新闻大学,2018(04):78-85.