摘要
高校宣传思想工作肩负着新的职责使命,也面临着多重新挑战,大学生价值取向多元化,舆论环境、媒体格局及传播方式都在发生深刻变化,意识形态领域思想交锋更加复杂。高校宣传思想工作须适应新形势,应对新挑战,创新工作形式与方法,加强队伍建设,构建大宣传的格局,取得新成效。
It is clear that in the new era,the ideological work of universities shoulders new duty and mission.On the other hand,it is faced with some challenges.There is no doubt that the value orientation of college students seems to be diversified.Similarly,it is quite sure that the environment of public opinion,the pattern of media and the model of communication have changed tremendously.Therefore,the ideological confrontation in the ideological field is getting more and more complicated.Given such situation,ideological work in universities must adapt to the new situation,deal with new challenges and try to innovate the working methods.The purpose is to strengthen the team-building,shape the pattern of general publicity,and gain new achievements.
引文
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