在孵企业对双创载体服务感知的IPA分析——以长沙地区为例
|
摘要
自"双创"战略成为国家发展战略以来,双创载体逐渐在全社会蓬勃发展,但同时也须警惕发展过程中的弊病,及时采取措施,为双创载体进一步发展提供指引。文章从在孵企业的感知层面,运用IPA方法,对长沙地区45家双创载体提供孵化服务进行问卷调查。分析发现长沙地区双创载体提供的服务总体满意度较高,但运营者应在市场调研、人力资源服务和知识产权服务等方面引起警惕。
Since the "double-creation" strategy has become a national development strategy, the dual-invasioncarrier has gradually thrived in the entire society, but at the same time, it must also be alert to the ills in the develop-ment process and take timely measures to provide guidance for the further development of the dual-invasion carrier.This paper uses the IPA analysis method to investigate the incubation services of 45 double-invasive carriers inChangsha area from the perceived level of incubating enterprises. The analysis found that the overall satisfaction ofthe services provided by the dual-creation carriers in Changsha is high, but the operators should be vigilant in mar-ket research, human resources services, intellectual property services and so on.
Since the "double-creation" strategy has become a national development strategy, the dual-invasioncarrier has gradually thrived in the entire society, but at the same time, it must also be alert to the ills in the develop-ment process and take timely measures to provide guidance for the further development of the dual-invasion carrier.This paper uses the IPA analysis method to investigate the incubation services of 45 double-invasive carriers inChangsha area from the perceived level of incubating enterprises. The analysis found that the overall satisfaction ofthe services provided by the dual-creation carriers in Changsha is high, but the operators should be vigilant in mar-ket research, human resources services, intellectual property services and so on.
引文
[1]吴爱华,侯永峰,郝杰,占艺,汪凯.以“互联网+”双创大赛为载体深化高校创新创业教育改革[J].中国大学教学,2017,(01):23-27.
[2]李小兰,黄恒荣,周明安.以创新创业学院为载体的双创教育研究[J].黑龙江生态工程职业学院学报,2017,30(06):73-75.
[3]刘鹏,顾晓滨,王雅静,陶隆凤.学科竞赛和项目实验为载体的双创思维人才培养探索[J].广州化工,2018,46(02):168-169+175.
[4]杨屹,魏泽盛.我国双创能力的时空差异及其耦合效应分析[J].数量经济技术经济研究,2018,35(05):3-22.
[5]韦福祥.顾客感知服务质量与顾客满意相关关系实证研究[J].天津商学院学报,2003,(01):21-25.
[6]张志平,陈惠春.服务质量的感知与期望分析[J].中国质量,2004,(08):23-25.
[7]马勇,刘卓林.基于顾客价值的顾客感知服务质量研究[J].市场周刊,财经论坛,2004,(12):92-93.
[8]许利华.提升服务感知价值的途径分析[J].全国商情(经济理论研究),2009,(12):37-38.
[9]鲍学亮,陈枫,席平亚,郭丹,王立芳.探究如何建立用户体验服务感知体系[J].商场现代化,2015,(18):64-65.
[10]Martilla J A,.James J C. lmportance-perfomnance analysis[J].Journal of Marketing, 1977,41(1):77一79.
[11]伍百军.森林生态旅游游客满意度评价的IPA分析——以广东大王山国家森林公园为例[J].福建林业科技,2016,43(02):198-205.
[12]严梦娇,张旗.餐饮老字号顾客满意度的IPA分析——以扬州富春茶社为例[J].美食研究,2017,34(01):45-50.
[13]巫景飞.我国经济型酒店服务质量的IPA分析——以如家快捷与锦江之星为调查对象[J].华东经济管理,2007,(11):95-98.
[2]李小兰,黄恒荣,周明安.以创新创业学院为载体的双创教育研究[J].黑龙江生态工程职业学院学报,2017,30(06):73-75.
[3]刘鹏,顾晓滨,王雅静,陶隆凤.学科竞赛和项目实验为载体的双创思维人才培养探索[J].广州化工,2018,46(02):168-169+175.
[4]杨屹,魏泽盛.我国双创能力的时空差异及其耦合效应分析[J].数量经济技术经济研究,2018,35(05):3-22.
[5]韦福祥.顾客感知服务质量与顾客满意相关关系实证研究[J].天津商学院学报,2003,(01):21-25.
[6]张志平,陈惠春.服务质量的感知与期望分析[J].中国质量,2004,(08):23-25.
[7]马勇,刘卓林.基于顾客价值的顾客感知服务质量研究[J].市场周刊,财经论坛,2004,(12):92-93.
[8]许利华.提升服务感知价值的途径分析[J].全国商情(经济理论研究),2009,(12):37-38.
[9]鲍学亮,陈枫,席平亚,郭丹,王立芳.探究如何建立用户体验服务感知体系[J].商场现代化,2015,(18):64-65.
[10]Martilla J A,.James J C. lmportance-perfomnance analysis[J].Journal of Marketing, 1977,41(1):77一79.
[11]伍百军.森林生态旅游游客满意度评价的IPA分析——以广东大王山国家森林公园为例[J].福建林业科技,2016,43(02):198-205.
[12]严梦娇,张旗.餐饮老字号顾客满意度的IPA分析——以扬州富春茶社为例[J].美食研究,2017,34(01):45-50.
[13]巫景飞.我国经济型酒店服务质量的IPA分析——以如家快捷与锦江之星为调查对象[J].华东经济管理,2007,(11):95-98.