旅游话语分析:回顾、思考及展望
摘要
在当今互联网+时代,语言是旅游宣传、旅游服务感知、旅游活动构建的重要途径。语言和旅游日益密切的关系使得旅游话语分析研究非常值得关注。对国内外旅游话语分析研究成果进行了回顾,从研究视角、研究内容、研究方法等方面作了简要的综述,认为旅游话语分析可以围绕旅游语言的本体、旅游话语的过程以及旅游话语的构建功能进行研究。在此基础上,对国内旅游话语分析研究提出了一定的建议。
引文
[1] Cappelli, G. 2006. Sun, Sea, Sex and the Unspoilt Countryside:How the English Language Makes Tourists out of Readers[M]. Pari:Pari Publishing.
[2] Castello, E. 2002. Tourist-information Texts:a Corpus-based Study of Four Related Genres[M].Padova:Unipress.
[3] Dann, G. 1996. The Language of Tourism:A Sociolinguistic Perspective[M]. Wallingford:CAB International.
[4] Francesconi, S. 2007. English for Tourism Promotion:Italy in British Tourism Text[M]. Milano:Hoepli.
[5] Francesconi, S. 2014. Reading Tourism Texts:A Multimodal Analysis[M]. Bristol:Channel View Publications.
[6] Fusari, S. 2009. Multilingual Tourist Videos as Specialized Discourse:the Case Study of Val Gardena[M]. Bologna:Centro di Studi Linguistico Culturali.
[7] Gotti, M. 2006. The Language of Tourism as Specialized Discourse[A]. In O. Francesconi(eds.)Translating Tourism:Linguistic/Cultural Representations[C]. Trento:Editrice University degli Studi di Trento.
[8] Hallett, R.&J. Kaplan-Weinger. 2010. Official Tourism Websites:a Discourse Analysis Perspective[M]. Clevedon:Channel View Books.
[9] Heller, M., A. Jaworski&C. Thurlow. 2014. Introduction:Sociolinguistics and Tourism-Mobilities,Markets, Multilingualism[J]. Journal of Sociolinguistics,(4):425-458.
[10] Heller, M., J. Pujolar&A. Duchêne. 2014. Linguistic Commodification in Tourism[J]. Journal of Sociolinguistics,(4):539-566.
[11] Ip, J. 2008. Analyzing Tourism Discourse:A Case Study of a Hong Kong Travel Brochure[J].LCOMPapers,(1):1-19.
[12] Jaworski, A.&A. Pritchard. 2005. Discourse, Communication and Tourism[M]. Clevedon:Channel View Publications.
[13] Jaworski, A. 2010. Linguistic Landscapes on Postcards:Tourist Mediation and the Sociolinguistic Communities of Contact[J]. Sociolinguistic Studies,(3):469-594.
[14] Jaworski, A. 2014. Welcome:Synthetic Personalizaztion and Commodification of Sociability in the Linguistic Landscape of Global Tourism[A]. In B. Spolsky, O. Inbar-Lourie&M. Tannenbaum(eds.)Challenges for Language Education and Policy:Making Space for People[C]. New York:Routledge.
[15] Jaworski, A.&C. Thurlow. 2010. Semiotic Landscapes:Language, Image, Space[M]. London:Continuum.
[16] Kennedy, C. 2005.‘Just Perfect’ The Pragmatics of Evaluation in Holiday Postcards[A]. In A.Jaworski&A. Pritchard(eds.)Discourse, Communication and Tourism[M]. Clevedon:Channel View Publications.
[17] Lam, P. 2007. A Corpus-driven Lexico-grammatical Analysis of English Tourism Industry Texts and the Study of Its Pedagogic Implications in English for Specific Purposes[J]. Language and Computers,(1):71-89.
[18] Maci, S. 2007. Virtual Touring:the Web-language of Tourism[J]. Linguistica e Filologia,(25):41-65.
[19] Manca, E. 2010. From Phraseology to Culture:Qualifying Adjectives in the Language of Tourism[A]. In U. Romer&R. Schulze(eds.)Patterns, Meaningful Units and Specialized Discourses[C]. Amsterdam:John Benjamins Publishing Company.
[20] Nekic, M. 2014. Tourist Activities in Multimodal Texts:An Analysis of Croatian and Scottish Tourism Websites[M]. Basingstroke:Palgrave Macmillan.
[21] Marza, N. 2011. A Comprehensive Corpus-based Study of the use of Evaluative and Adjectives in Promotional Hotel Websites[J]. Odisea,(12):97-123.
[22] Nigro, M. 2006. The Language of Tourism as LSP? A Corpus-based Study of the Discourse of Guidebooks[A]. In H. Picht(ed.)Modern Approaches to Terminological Theories and Applications[C]. New York:Peter Lang Publishing.
[23] Pierini, P. 2009. Adjectives in Tourism English on the Web:A Corpus-based Study[J]. Girculo de Linguistica Aplicada a La Comunicacion,(40):93-116.
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[27] Stellin, B. 2012/2013.“Where to Stay” in the UK and Italy:A Comparative Study of the Language of Holiday Accommodation Advertisements[D]. Universita Degli Studi di Padova.
[28] Thurlow, C.&A. Jaworski. 2010. Tourism Discourse:Language and Global Mobility[M].Basingstoke:Palgrave Macmillan.
[29] Thurlow, C.&A. Jaworski. 2014.‘Two Hundred Ninety-four’:Remediation and Multimodal Performance in Tourist Placemaking[J]. Journal of Sociolinguistics,(4):459-494.
[30]陈丽君. 2012.基于资源概念的旅游语言研究[D].华东师范大学.
[31]陈子娟,耿敬北. 2016.景区提示标示的多模态语篇分析与构建策略研究[J].北京第二外国语学院学报,(2):28-41.
[32]丁建新. 2004.对话、殷勤之意与语篇声音——关于旅游广告语域中人际习语表达的话语分析[J].现代外语,(1):32-39.
[33]樊友猛,谢彦君,王志文. 2016.地方旅游发展决策中的权利呈现[J].旅游学刊,(1):22-36.
[34]冯捷蕴. 2010.话语混合与全球本土化——北京旅游推广话语的个案研究[J].旅游学刊,(9):38-43.
[35]冯捷蕴. 2011.北京旅游目的地形象的感知——中西方旅游者博客的多维话语分析[J].旅游学,(9):19-28.
[36]冯捷蕴,皇甫俊凯. 2017.故宫旅游形象的新媒体研究[J].现代传播,(5):137-143.
[37]康宁. 2011.基于语料库的中、英、美网站英语旅游文本中的评价语言对比研究[D].上海外国语大学.
[38]梁兵,蒋平. 2015.旅游语篇多模态话语分析与中国文化对外传播[J].外语学刊,(2):155-158.
[39]刘瑛,宋洁. 2016.全球化语境下湘西对外宣传和旅游推广话语的多模态分析[J].贵州民族研究,(4):49-52.
[40]屈册,张朝枝. 2016.元阳梯田原住民的遗产认同[J].旅游学刊,(7):43-51.
[41]施旭. 2008.从话语研究的视角看城市的发展[J].文化艺术研究,(3):32-43.
[42]田海龙. 2009.旅游研究的语篇视角[J].南京社会科学,(8):124-128.
[43]田海龙. 2012.旅游话语研究:理论与实践[M].北京:外文出版社.
[44]田海龙,沈长治. 2008.多语旅游环境建构与旅游资源价值提升[J].天津商业大学学报,(1):43-47.
[45]夏锦萍. 2014.江西旅游推广广告的多模态话语分析[J].江西社会科学,(3):244-246.
[46]杨海燕. 2013.中外出版的英文城市旅游指南对比研究——以上海为例[D].上海外国语大学.
[47]杨敏,纪爱梅. 2003.英汉旅游篇章的跨文化对比分析[J].外语与外语教学,(11):31-35.
[48]赵芃. 2008.景点与游客:景点介绍文本的语言学分析[J].天津商业大学学报,(5):42-45.
[49]钟虹. 2007.话语对旅游资源的建构作用[J].四川外语学院学报,(5):82-86.
[2] Castello, E. 2002. Tourist-information Texts:a Corpus-based Study of Four Related Genres[M].Padova:Unipress.
[3] Dann, G. 1996. The Language of Tourism:A Sociolinguistic Perspective[M]. Wallingford:CAB International.
[4] Francesconi, S. 2007. English for Tourism Promotion:Italy in British Tourism Text[M]. Milano:Hoepli.
[5] Francesconi, S. 2014. Reading Tourism Texts:A Multimodal Analysis[M]. Bristol:Channel View Publications.
[6] Fusari, S. 2009. Multilingual Tourist Videos as Specialized Discourse:the Case Study of Val Gardena[M]. Bologna:Centro di Studi Linguistico Culturali.
[7] Gotti, M. 2006. The Language of Tourism as Specialized Discourse[A]. In O. Francesconi(eds.)Translating Tourism:Linguistic/Cultural Representations[C]. Trento:Editrice University degli Studi di Trento.
[8] Hallett, R.&J. Kaplan-Weinger. 2010. Official Tourism Websites:a Discourse Analysis Perspective[M]. Clevedon:Channel View Books.
[9] Heller, M., A. Jaworski&C. Thurlow. 2014. Introduction:Sociolinguistics and Tourism-Mobilities,Markets, Multilingualism[J]. Journal of Sociolinguistics,(4):425-458.
[10] Heller, M., J. Pujolar&A. Duchêne. 2014. Linguistic Commodification in Tourism[J]. Journal of Sociolinguistics,(4):539-566.
[11] Ip, J. 2008. Analyzing Tourism Discourse:A Case Study of a Hong Kong Travel Brochure[J].LCOMPapers,(1):1-19.
[12] Jaworski, A.&A. Pritchard. 2005. Discourse, Communication and Tourism[M]. Clevedon:Channel View Publications.
[13] Jaworski, A. 2010. Linguistic Landscapes on Postcards:Tourist Mediation and the Sociolinguistic Communities of Contact[J]. Sociolinguistic Studies,(3):469-594.
[14] Jaworski, A. 2014. Welcome:Synthetic Personalizaztion and Commodification of Sociability in the Linguistic Landscape of Global Tourism[A]. In B. Spolsky, O. Inbar-Lourie&M. Tannenbaum(eds.)Challenges for Language Education and Policy:Making Space for People[C]. New York:Routledge.
[15] Jaworski, A.&C. Thurlow. 2010. Semiotic Landscapes:Language, Image, Space[M]. London:Continuum.
[16] Kennedy, C. 2005.‘Just Perfect’ The Pragmatics of Evaluation in Holiday Postcards[A]. In A.Jaworski&A. Pritchard(eds.)Discourse, Communication and Tourism[M]. Clevedon:Channel View Publications.
[17] Lam, P. 2007. A Corpus-driven Lexico-grammatical Analysis of English Tourism Industry Texts and the Study of Its Pedagogic Implications in English for Specific Purposes[J]. Language and Computers,(1):71-89.
[18] Maci, S. 2007. Virtual Touring:the Web-language of Tourism[J]. Linguistica e Filologia,(25):41-65.
[19] Manca, E. 2010. From Phraseology to Culture:Qualifying Adjectives in the Language of Tourism[A]. In U. Romer&R. Schulze(eds.)Patterns, Meaningful Units and Specialized Discourses[C]. Amsterdam:John Benjamins Publishing Company.
[20] Nekic, M. 2014. Tourist Activities in Multimodal Texts:An Analysis of Croatian and Scottish Tourism Websites[M]. Basingstroke:Palgrave Macmillan.
[21] Marza, N. 2011. A Comprehensive Corpus-based Study of the use of Evaluative and Adjectives in Promotional Hotel Websites[J]. Odisea,(12):97-123.
[22] Nigro, M. 2006. The Language of Tourism as LSP? A Corpus-based Study of the Discourse of Guidebooks[A]. In H. Picht(ed.)Modern Approaches to Terminological Theories and Applications[C]. New York:Peter Lang Publishing.
[23] Pierini, P. 2009. Adjectives in Tourism English on the Web:A Corpus-based Study[J]. Girculo de Linguistica Aplicada a La Comunicacion,(40):93-116.
[24] Pritchard, A.&N. Morgan. 2005. Representations of ‘Ethnographic Knowledge’:Early Comic Postcards of Wales[A]. In A. Jaworski&A. Pritchard(eds.)Discourse, Communication and Tourism[C]. Bristol:Channel View Publications.
[25] Ruffolo I. 2015. The Greening of Hotels in the UK and Italy:A Cross-cultural Study of the Promotion of Environmental Sustainability of Comparable Corpora of Hotel Websites[J].Procedia-Social and Behavioral Sciences,(7):397-408.
[26] Salmaso, S. 2010/2011. A Corpus-based Analysis of Online Texts Promoting Tourist Accommodation in the UK and in the USA[D]. Universita Degli Studi di Padova.
[27] Stellin, B. 2012/2013.“Where to Stay” in the UK and Italy:A Comparative Study of the Language of Holiday Accommodation Advertisements[D]. Universita Degli Studi di Padova.
[28] Thurlow, C.&A. Jaworski. 2010. Tourism Discourse:Language and Global Mobility[M].Basingstoke:Palgrave Macmillan.
[29] Thurlow, C.&A. Jaworski. 2014.‘Two Hundred Ninety-four’:Remediation and Multimodal Performance in Tourist Placemaking[J]. Journal of Sociolinguistics,(4):459-494.
[30]陈丽君. 2012.基于资源概念的旅游语言研究[D].华东师范大学.
[31]陈子娟,耿敬北. 2016.景区提示标示的多模态语篇分析与构建策略研究[J].北京第二外国语学院学报,(2):28-41.
[32]丁建新. 2004.对话、殷勤之意与语篇声音——关于旅游广告语域中人际习语表达的话语分析[J].现代外语,(1):32-39.
[33]樊友猛,谢彦君,王志文. 2016.地方旅游发展决策中的权利呈现[J].旅游学刊,(1):22-36.
[34]冯捷蕴. 2010.话语混合与全球本土化——北京旅游推广话语的个案研究[J].旅游学刊,(9):38-43.
[35]冯捷蕴. 2011.北京旅游目的地形象的感知——中西方旅游者博客的多维话语分析[J].旅游学,(9):19-28.
[36]冯捷蕴,皇甫俊凯. 2017.故宫旅游形象的新媒体研究[J].现代传播,(5):137-143.
[37]康宁. 2011.基于语料库的中、英、美网站英语旅游文本中的评价语言对比研究[D].上海外国语大学.
[38]梁兵,蒋平. 2015.旅游语篇多模态话语分析与中国文化对外传播[J].外语学刊,(2):155-158.
[39]刘瑛,宋洁. 2016.全球化语境下湘西对外宣传和旅游推广话语的多模态分析[J].贵州民族研究,(4):49-52.
[40]屈册,张朝枝. 2016.元阳梯田原住民的遗产认同[J].旅游学刊,(7):43-51.
[41]施旭. 2008.从话语研究的视角看城市的发展[J].文化艺术研究,(3):32-43.
[42]田海龙. 2009.旅游研究的语篇视角[J].南京社会科学,(8):124-128.
[43]田海龙. 2012.旅游话语研究:理论与实践[M].北京:外文出版社.
[44]田海龙,沈长治. 2008.多语旅游环境建构与旅游资源价值提升[J].天津商业大学学报,(1):43-47.
[45]夏锦萍. 2014.江西旅游推广广告的多模态话语分析[J].江西社会科学,(3):244-246.
[46]杨海燕. 2013.中外出版的英文城市旅游指南对比研究——以上海为例[D].上海外国语大学.
[47]杨敏,纪爱梅. 2003.英汉旅游篇章的跨文化对比分析[J].外语与外语教学,(11):31-35.
[48]赵芃. 2008.景点与游客:景点介绍文本的语言学分析[J].天津商业大学学报,(5):42-45.
[49]钟虹. 2007.话语对旅游资源的建构作用[J].四川外语学院学报,(5):82-86.