产能约束下考虑消费者偏好的双渠道供应链决策与协调
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摘要
制造商产能和消费者偏好均会对双渠道供应链成员决策产生影响。考虑消费者渠道和低碳双重偏好,研究产能约束下双渠道供应链成员决策与协调问题。构建集中决策和分散决策两种情形下的双渠道供应链成员决策模型,比较分析两种情形下产能约束、消费者渠道偏好和低碳偏好对供应链决策影响;设计改进的收益共享契约协调机制,证明了其有效性。研究结果表明:在集中决策和分散决策两种情形下消费者渠道偏好对供应链收益都起到促进作用,其中在集中决策下不考虑消费者渠道偏好时供应链收益最少;消费者低碳偏好程度的提高促使两渠道产品销售价格的提高,进而增加供应链收益;在分散决策下随着供应链产能的增大,网络直销渠道具有比传统零售渠道更大的销量增长幅度;设计的协调机制消除了供应链的"双重边际效应",实现帕累托改进。最后通过算例验证以上研究结论。
Both production capacity constraint of the manufacturer and consumers' channel preference affect the members' decision-makings of dual-channel supply chain.Under capacity constraints,the problem of decision making and coordination of dual-channel supply chain members are studied considering consumer channel and low carbon dual preference in this study.A dual-channel supply chain members' decision model under the cases of centralized and decentralized decision-making is constructed,and the effects of capacity constraints,consumer channel preferences and low carbon preference on supply chain decision-making under the two cases are compared.The improved revenue sharing contract coordination mechanism is designed,and its effectiveness is proved.This study shows that:(1)In the two case,the consumer channel preference plays a promoting role in the supply chain revenue,in which the supply chain's revenue is least when the consumer channel preference is not considered under the centralized decision case.(2)The improvement of consumers' low carbon preference promotes the sales price of two kinds of channels,and then increases the supply chain revenue.(3)Under decentralized decision making,with the increase of supply chain capacity,the network direct selling channel has a larger sales growth rate than the traditional retail channel.(4)The coordination mechanism eliminates the"double marginal effect"and achieves Pareto improvement.Finally,numerical examples are given to verify above conclusions.
Both production capacity constraint of the manufacturer and consumers' channel preference affect the members' decision-makings of dual-channel supply chain.Under capacity constraints,the problem of decision making and coordination of dual-channel supply chain members are studied considering consumer channel and low carbon dual preference in this study.A dual-channel supply chain members' decision model under the cases of centralized and decentralized decision-making is constructed,and the effects of capacity constraints,consumer channel preferences and low carbon preference on supply chain decision-making under the two cases are compared.The improved revenue sharing contract coordination mechanism is designed,and its effectiveness is proved.This study shows that:(1)In the two case,the consumer channel preference plays a promoting role in the supply chain revenue,in which the supply chain's revenue is least when the consumer channel preference is not considered under the centralized decision case.(2)The improvement of consumers' low carbon preference promotes the sales price of two kinds of channels,and then increases the supply chain revenue.(3)Under decentralized decision making,with the increase of supply chain capacity,the network direct selling channel has a larger sales growth rate than the traditional retail channel.(4)The coordination mechanism eliminates the"double marginal effect"and achieves Pareto improvement.Finally,numerical examples are given to verify above conclusions.
引文
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[14]Du Shaofu,Zhu Jiaang,Jiao Huifang,et al.Gametheoretical analysis for supply chain with consumer preference to low carbon[J].International Journal of Production Research,2015,53(12):3753-3768.
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[17]楼高翔,张洁琼,范体军,等.非对称信息下供应链减排投资策略及激励机制[J].管理科学学报,2016,19(2):42-52.
[18]刘名武,万谧宇,付红.碳交易和低碳偏好下供应链低碳技术选择研究[J].中国管理科学,2018,26(1):152-162.
[19]Loch C H,Kavadias S.Dynamic portfolio selection of NPD programs using marginal returns[J].Management Science,2002,48(10):1227-1241.
[20]Liu Weihua,Wu Runze,Liang Zhicheng,et al.Decision model for the customer order decoupling point considering order insertion scheduling with capacity and time constraints in logistics service supply chain[J].Applied Mathematical Modelling,2018,54:112-135.
[21]Huang B,Iravani S M R.Optimal production and rationing decisions in supply chains with information sharing[J].Operations Research Letters,2007,35(5):669-676.
[22]Ahmadi-Javid A,Hoseinpour P.A location-inventory-pricing model in a supply chain distribution network with price-sensitive demands and inventory-capacity constraints[J].Transportation Research Part E:Logistics and Transportation Review,2015,82:238-255.
[23]Mallik S,Harker P T.Coordinating supply chains with competition:Capacity allocation in semiconductor manufacturing[J].European Journal of Operational Research,2004,159(2):330-347.
[24]胡劲松,李增强,胡小根,等.具有产能约束和价格干预的供应链网络双渠道均衡[J].计算机集成制造系统,2012,18(4):849-858.
[25]舒秘,聂佳佳.产能约束对闭环供应链回收渠道选择的影响[J].运筹与管理,2015,24(4):52-57.
[26]Ponte B,Wang X,de la Fuente D,et al.Exploring nonlinear supply chains:the dynamics of capacity constraints[J].International Journal of Production Research,2017,55(14):4053-4067.
[27]张汉江,张佳雨,赖明勇.低碳背景下政府行为及供应链合作研发博弈分析[J].中国管理科学,2015,23(10):57-66.
[28]Chitra K.In search of the green consumers:A perceptual study[J].Journal of Services Research,2007,7(1):173-191.
[29]Yao Dongqing,Yue Xiaohang,Liu J.Vertical cost information sharing in a supply chain with value-adding retailers[J].Omega,2008,36(5):838-851.
[30]Liu Z L,Anderson T D,Cruz J M.Consumer environmental awareness and competition in two-stage supply chains[J].European Journal of Operational Research,2012,218(3):602-613.
[2]Viswanathan S.Competing across technology-differentiated channels:The impact of network externalities and switching costs[J].Management Science,2005,51(3):483-496.
[3]Xu Jianteng,Qi Qi,Bai Qingguo.Coordinating a dualchannel supply chain with price discount contracts under carbon emission capacity regulation[J].Applied Mathematical Modelling,2018,56:449-468.
[4]Matsui K.Asymmetric product distribution between symmetric manufacturers using dual-channel supply chains[J].European Journal of Operational Research,2016,248(2):646-657.
[5]张学龙,吴豆豆,王军进,等.考虑退货风险的制造商双渠道供应链定价决策研究[J].中国管理科学,2018,26(3):59-70.
[6]Huang S,Yang C,Zhang X.Pricing and production decisions in dual-channel supply chains with demand disruptions[J].Computers&Industrial Engineering,2012,62(1):70-83.
[7]Ma Weimin,Zhao Zhang,Ke Hua.Dual-channel closed-loop supply chain with government consumption-subsidy[J].European Journal of Operational Research,2013,226(2):221-227.
[8]曹晓刚,郑本荣,闻卉.考虑顾客偏好的双渠道闭环供应链定价与协调决策[J].中国管理科学,2015,23(6):107-117.
[9]张桂涛,胡劲松,王磊,等.考虑消费者渠道偏好的多期闭环供应链网络均衡[J].系统工程理论与实践,2016,36(2):347-362.
[10]Ke Hua,Liu Jinjin.Dual-channel supply chain competition with channel preference and sales effort under uncertain environment[J].Journal of Ambient Intelligence and Humanized Computing,2017,8(5):781-795.
[11]Shuai Chuanmin,Ding Liping,Zhang Yukun,et al.How consumers are willing to pay for low-carbon products?Results from a carbon-labeling scenario experiment in China[J].Journal of Cleaner Production,2014,83:366-373.
[12]Liu Zugang,Anderson T D,Cruz J M.Consumer environmental awareness and competetion in two-stage supply chains[J].European Journal of Operational Research,2012,218(3):602-613.
[13]王芹鹏,赵道致.消费者低碳偏好下的供应链收益共享契约研究[J].中国管理科学,2014,22(9):106-113.
[14]Du Shaofu,Zhu Jiaang,Jiao Huifang,et al.Gametheoretical analysis for supply chain with consumer preference to low carbon[J].International Journal of Production Research,2015,53(12):3753-3768.
[15]Wang Qinpeng,Zhao Daizhi,He Longfei.Contracting emission reduction for supply chains considering market low-carbon preference[J].Journal of Cleaner Production,2016,120:72-84.
[16]Ji Jingne,Zhang Zhiyong,Yang Lei.Carbon emission reduction decisions in the retail-/dual-channel supply chain with consumers'preference[J].Journal of cleaner production,2017,141:852-867.
[17]楼高翔,张洁琼,范体军,等.非对称信息下供应链减排投资策略及激励机制[J].管理科学学报,2016,19(2):42-52.
[18]刘名武,万谧宇,付红.碳交易和低碳偏好下供应链低碳技术选择研究[J].中国管理科学,2018,26(1):152-162.
[19]Loch C H,Kavadias S.Dynamic portfolio selection of NPD programs using marginal returns[J].Management Science,2002,48(10):1227-1241.
[20]Liu Weihua,Wu Runze,Liang Zhicheng,et al.Decision model for the customer order decoupling point considering order insertion scheduling with capacity and time constraints in logistics service supply chain[J].Applied Mathematical Modelling,2018,54:112-135.
[21]Huang B,Iravani S M R.Optimal production and rationing decisions in supply chains with information sharing[J].Operations Research Letters,2007,35(5):669-676.
[22]Ahmadi-Javid A,Hoseinpour P.A location-inventory-pricing model in a supply chain distribution network with price-sensitive demands and inventory-capacity constraints[J].Transportation Research Part E:Logistics and Transportation Review,2015,82:238-255.
[23]Mallik S,Harker P T.Coordinating supply chains with competition:Capacity allocation in semiconductor manufacturing[J].European Journal of Operational Research,2004,159(2):330-347.
[24]胡劲松,李增强,胡小根,等.具有产能约束和价格干预的供应链网络双渠道均衡[J].计算机集成制造系统,2012,18(4):849-858.
[25]舒秘,聂佳佳.产能约束对闭环供应链回收渠道选择的影响[J].运筹与管理,2015,24(4):52-57.
[26]Ponte B,Wang X,de la Fuente D,et al.Exploring nonlinear supply chains:the dynamics of capacity constraints[J].International Journal of Production Research,2017,55(14):4053-4067.
[27]张汉江,张佳雨,赖明勇.低碳背景下政府行为及供应链合作研发博弈分析[J].中国管理科学,2015,23(10):57-66.
[28]Chitra K.In search of the green consumers:A perceptual study[J].Journal of Services Research,2007,7(1):173-191.
[29]Yao Dongqing,Yue Xiaohang,Liu J.Vertical cost information sharing in a supply chain with value-adding retailers[J].Omega,2008,36(5):838-851.
[30]Liu Z L,Anderson T D,Cruz J M.Consumer environmental awareness and competition in two-stage supply chains[J].European Journal of Operational Research,2012,218(3):602-613.