“互联网+”背景下滑雪App的产品模式研究
|
摘要
采用文献资料法、个案研究法等,对滑雪App的产品模式进行研究。研究认为在互联网+背景下,我国滑雪App产品已形成三大类型,本文举例的两款案例App由于其不同的创始团队背景,在产品功能的开发和运营上的思路各有创新,其具有特色的产品模式对于我国滑雪App发展具有指导作用。在滑雪运动与互联网融合发展的基础上,提出滑雪App产品,根据不同创始团队的资源和背景,进行差异化产品定位,引入体育科技,将冰雪搬进室内,针对冬夏季设计应季的特色活动,结合线上线下开拓合作创新的商业盈利模式。
The product model of the ski app was studied using the literature method and the case study method.According to the research,under the background of the Internet+,China's ski app products have formed three types.The two case examples in this article are based on their different founding team backgrounds,and they have innovative ideas in the development and operation of product functions.The product model has a guiding role for the development of ski app in China.Based on the development of skiing and Internet integration,the ski app products are based on the resources and background of different founding teams,and differentiated product positioning,sports technology is introduced to move ice and snow into the interior,the special activities for the winter and summer seasons are designed,Expand the business profit model of cooperation and innovation online and offline.
The product model of the ski app was studied using the literature method and the case study method.According to the research,under the background of the Internet+,China's ski app products have formed three types.The two case examples in this article are based on their different founding team backgrounds,and they have innovative ideas in the development and operation of product functions.The product model has a guiding role for the development of ski app in China.Based on the development of skiing and Internet integration,the ski app products are based on the resources and background of different founding teams,and differentiated product positioning,sports technology is introduced to move ice and snow into the interior,the special activities for the winter and summer seasons are designed,Expand the business profit model of cooperation and innovation online and offline.
引文
[1] 张森木.互联网+体育产业发展战略研究[J].体育文化导刊,2016(3):121-124,166.
[2] 艾瑞咨询.2018年中国运动大数据行业研究报告[EB/OL].(2018-11-08)[2019-01-21].http://www.iresearch.com.cn/Detail/report?id=3287&isfree=0.
[3] 韩啸,李雪艳,韩春涛.“互联网+”背景下冰雪运动的推广与实践对策[J].冰雪运动,2018,40(3):42-45.
[4] 王艾莎,张宏宇,李双玲,等.移动互联网时代App在冬季体育项目推广中的应用[J].冰雪运动,2016,38(3):33-36.
[5] 生态体育.2017滑雪产业研究报告[EB/OL](2017-12-22)[2019-01-21].https://www.sohu.com/a/212033080_505583.
[6] 易观.2018中国滑雪产业白皮书[EB/OL] .(2019-01-17)[2019-01-21].https://www.analysys.cn/analysis/8/detail/1001158/.
[7] 搜狐体育.2017滑呗用户研究报告[EB/OL].(2017-04-12)[2019-01-21].http://www.sohu.com/a/133602156_672227.
[8] 伍斌.中国滑雪产业发展报告(2017)[M].北京:社会科学文献出版社,2017:63-70.
[9] 吴静涛,莫再美.“互联网+”背景下我国户外休闲体育产业的商业运作模式研究[J].冰雪运动,2017,39(6),66-70,79.
[10] 汪超,陈亮,王庆伟.我国冰雪产业与大众冰雪市场培育研究[J].冰雪运动,2017,39(4):75-80.
[11] 懒熊体育.新的雪季来了,憋了一年的滑雪创业公司都攒了什么大招?[EB/OL].(2016-11-16)[2019-01-21].http://www.lanxiongsports.com/?c=posts&a=view&id=4196.
[12] 王剑虹,李刚.冬奥会对京津冀地区城市发展的文化效应探索[J].冰雪运动,2018,40(3):85-88,102.
[13] 李智鹏,宋文利.“互联网+”时代滑雪旅游产业发展研究[J].冰雪运动,2017,39(4),85-88.
[14] 张大春.我国冰雪体育旅游产业发展特点及趋势[J].冰雪运动,2016,38(6):71-74.
[15] 胡萍.“互联网+”时代滑雪旅游产业发展策略研究[J].冰雪运动,2017,39(5):76-79.
[2] 艾瑞咨询.2018年中国运动大数据行业研究报告[EB/OL].(2018-11-08)[2019-01-21].http://www.iresearch.com.cn/Detail/report?id=3287&isfree=0.
[3] 韩啸,李雪艳,韩春涛.“互联网+”背景下冰雪运动的推广与实践对策[J].冰雪运动,2018,40(3):42-45.
[4] 王艾莎,张宏宇,李双玲,等.移动互联网时代App在冬季体育项目推广中的应用[J].冰雪运动,2016,38(3):33-36.
[5] 生态体育.2017滑雪产业研究报告[EB/OL](2017-12-22)[2019-01-21].https://www.sohu.com/a/212033080_505583.
[6] 易观.2018中国滑雪产业白皮书[EB/OL] .(2019-01-17)[2019-01-21].https://www.analysys.cn/analysis/8/detail/1001158/.
[7] 搜狐体育.2017滑呗用户研究报告[EB/OL].(2017-04-12)[2019-01-21].http://www.sohu.com/a/133602156_672227.
[8] 伍斌.中国滑雪产业发展报告(2017)[M].北京:社会科学文献出版社,2017:63-70.
[9] 吴静涛,莫再美.“互联网+”背景下我国户外休闲体育产业的商业运作模式研究[J].冰雪运动,2017,39(6),66-70,79.
[10] 汪超,陈亮,王庆伟.我国冰雪产业与大众冰雪市场培育研究[J].冰雪运动,2017,39(4):75-80.
[11] 懒熊体育.新的雪季来了,憋了一年的滑雪创业公司都攒了什么大招?[EB/OL].(2016-11-16)[2019-01-21].http://www.lanxiongsports.com/?c=posts&a=view&id=4196.
[12] 王剑虹,李刚.冬奥会对京津冀地区城市发展的文化效应探索[J].冰雪运动,2018,40(3):85-88,102.
[13] 李智鹏,宋文利.“互联网+”时代滑雪旅游产业发展研究[J].冰雪运动,2017,39(4),85-88.
[14] 张大春.我国冰雪体育旅游产业发展特点及趋势[J].冰雪运动,2016,38(6):71-74.
[15] 胡萍.“互联网+”时代滑雪旅游产业发展策略研究[J].冰雪运动,2017,39(5):76-79.