基于本体的产品色彩意象知识表达
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摘要
目的针对产品意象认知研究中色彩要素的重要性,基于本体论并结合感性工学的技术方法,构建了产品色彩意象本体,实现色彩意象知识的表达。方法通过对产品色彩意象本体概念的解析,使用语意差异法和KJ法挖掘用户的色彩感性需求,完成产品色彩意象概念的提取;应用混合聚类算法探索各色彩意象之间的层次关系,依据色度学原理分析产品的色彩特征,并获取设计要素及其类目;结合用户色彩意象感性评价值,运用数量化I类计算各色彩意象与设计要素、类目间的关联。结果根据研究结果构建产品色彩意象本体模型,用以高效指导产品色彩意象设计。结论以三厢轿车的色彩意象研究为例展开研究,可较好地实现汽车色彩意象知识的提取、表达与重用,为汽车色彩设计的知识获取开拓新思路。
Focusing on the importance of color elements in product image cognition research, the product color image ontology is constructed to realize the expression of color image knowledge by applying the technical methods of ontology and kansei engineering. First of all, the method of Semantic Differential and KJ method are used to mine the user's color sensitivity needs by analyzing the concept product color image ontology. Then, the hybrid clustering algorithm is applied to explore the hierarchical relationship between the various color images, and the color characteristics of the product containing the design elements and categories are analyzed according to the principle of colorimetry. Finally, combined with the user's color image sensitivity evaluation value, the Quantification-I theory is taken to calculate the association between various color images and design elements and categories. According to the above research results, the product color image ontology model is constructed to effectively guide the product color image design. The sedan is carried out as an example to obtain the color image knowledge of cars, which may open up new ideas for the knowledge acquisition for automotive color design open up new ideas for the acquisition of knowledge in automobile color design.
Focusing on the importance of color elements in product image cognition research, the product color image ontology is constructed to realize the expression of color image knowledge by applying the technical methods of ontology and kansei engineering. First of all, the method of Semantic Differential and KJ method are used to mine the user's color sensitivity needs by analyzing the concept product color image ontology. Then, the hybrid clustering algorithm is applied to explore the hierarchical relationship between the various color images, and the color characteristics of the product containing the design elements and categories are analyzed according to the principle of colorimetry. Finally, combined with the user's color image sensitivity evaluation value, the Quantification-I theory is taken to calculate the association between various color images and design elements and categories. According to the above research results, the product color image ontology model is constructed to effectively guide the product color image design. The sedan is carried out as an example to obtain the color image knowledge of cars, which may open up new ideas for the knowledge acquisition for automotive color design open up new ideas for the acquisition of knowledge in automobile color design.
引文
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[14]中国品牌力指数SM(C-BPI?)研究成果发布平台.Chnbrand中国品牌力指数SM(C-BPI?)主流车品牌排行榜[EB/OL].[2018-08-30].http://www.chn-brand.org/c-bpi/zhuliuch1.html.Publishing Platform about the China Brand Power Index Research Results.Mainstream car brand rankings of the China Brand Power Index[EB/OL].[2018-08-30].http://www.chn-brand.org/c-bpi/zhuliuch1.html.
[15]中国顾客满意度指数SM(C-CSI?)研究成果发布平台.Chnbrand中国顾客满意度指数SM(C-CSI?)主流车满意度排行榜[EB/OL].[2018-08-30].http://www.chnbrand.org/c-bpi/kouxt1.html.Publishing Platform about the China Customer Satisfaction Index Research Results.Mainstream car satisfaction rankings of the China Customer Satisfaction Index[EB/OL].[2018-08-30].http://www.chn-brand.org/c-bpi/kouxt1.html.
[2]刘翔宇,王坤,王强.色彩的隐喻性特征在手机UI设计中的运用[J].包装工程,2018,39(8):200-204.LIU Xiang-yu,WANG Kun,WANG Qiang.Application of Metaphorical Characteristics of Color in Mobile Phone UI Design[J].Packaging Engineering,201839(8):200-204.
[3]HANADA M.Correspondence analysis of color-emotion associations.Color Research&Application[J].2018,43(2):224-237.
[4]卢章平,顾青青,李明珠,等.汽车车身色彩意象认知研究[J].包装工程,2014,35(20):20-24.LU Zhang-ping,GU Qing-qing,LI Ming-zhu,et al.Image Cognition of Automobile Color[J].Packaging Engineering,2014,35(20):20-24.
[5]丁田妹,车建明.基于粗糙集的产品色彩意象规则挖掘[J].机械设计,2017,34(4):113-117.DING Tian-mei,CHE Jian-ming.Rules Mining of Product Color Image Based on Rough Set[J].Journal of Machine Design,2017,34(4):113-117.
[6]JIAN Z,XU B,JIN L.The Localization Algorithm of Human Body Based on Omnidirectional Vision[C]//IEEE.2011 6th IEEE Joint International Information Technology and Artificial Intelligence Conference China:IEEE,2011:172-176.
[7]李江泳.基于品牌识别的工程机械色彩设计研究[J].图学学报,2014,35(3):423-428.LI Jiang-yong.Research of Color Scheme for Construction Machine Based on Brand Identity[J].Journal of Graphics,2014,35(3):423-428.
[8]TAKAHASHI F,KAWABATA Y.The Association Between Colors and Emotions for Emotional Words and Facial Expressions[J].Color Research&Application,2018,43(2):247-257.
[9]JANSSEN A,KLEIN C,SLORS M.What is a Cognitive Ontology,Anyway?[J].Philosophical Explorations,2017,20(2):123-128.
[10]白作霖,李春波,张定红,等.基于知识共享重用的智能检测规划系统开发平台IIPDP的研究与实现[J].机械设计,1998,15(4):13.BAI Zuo-lin,LI Chun-bo,ZHANG Ding-hong,et al Research and Implementation of Intelligent Detection Planning System Development Platform IIPDP Based on Knowledge Sharing and Reuse[J].Journal of Machine Design,1998,15(4):13.
[11]赵蒙成,王会亭.具身认知:理论缘起?逻辑假设与未来路向[J].现代远程教育研究,2017(2):28-33.ZHAO Meng-cheng,WANG Hui-ting.Embodied Cognition:The Origin of Theory,the Logical Assumptions and the Future Trends[J].Modern Distance Education Research,2017(2):28-33.
[12]陈星宇,黄俊文,周展,等.基于本体论的大数据下用户需求表征[J].深圳大学学报理工版,2017,34(2):173-179.CHEN Xing-yu,HUANG Jun-wen,ZHOU Zhan,et al Ontology-based User Requirements Representation in the Context of Big Data[J].Journal of Shenzhen University,2017,34(2):173-179.
[13]胡浩,傅望,秦菊英,等.面向意象移植的产品风格本体建模研究[J].人类工效学,2015,21(3):60-63.HU Hao,FU Wang,QIN Ju-ying,et al.Research on Product Style Ontology Modeling for Image Porting[J].Chinese Journal of Ergonomics,2015,21(3):60-63.
[14]中国品牌力指数SM(C-BPI?)研究成果发布平台.Chnbrand中国品牌力指数SM(C-BPI?)主流车品牌排行榜[EB/OL].[2018-08-30].http://www.chn-brand.org/c-bpi/zhuliuch1.html.Publishing Platform about the China Brand Power Index Research Results.Mainstream car brand rankings of the China Brand Power Index[EB/OL].[2018-08-30].http://www.chn-brand.org/c-bpi/zhuliuch1.html.
[15]中国顾客满意度指数SM(C-CSI?)研究成果发布平台.Chnbrand中国顾客满意度指数SM(C-CSI?)主流车满意度排行榜[EB/OL].[2018-08-30].http://www.chnbrand.org/c-bpi/kouxt1.html.Publishing Platform about the China Customer Satisfaction Index Research Results.Mainstream car satisfaction rankings of the China Customer Satisfaction Index[EB/OL].[2018-08-30].http://www.chn-brand.org/c-bpi/kouxt1.html.