模糊前端创意——新产品规划管理研究
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摘要
产品创意是模糊前端新产品规划的前提和基础,由创意到新产品规划的形成一直是企业需要解决的难题。厘清了新产品模糊前端创意漏斗的形成机理,基于企业整体角度从技术引力和市场推力两个方面,分析了新产品模糊前端创意的因素、识别路径和联结创意产生机理,并提出了模糊前端创意到新产品规划的输入-输出过程模型。有效的创意识别与甄选是企业新产品开发创新管理的一条路径。
Product Ideation is the premise and foundation of fuzzy front-end new product planning. The formation of new product planning from creativity has always been a difficult problem to be solved by enterprises. This paper clarifies the forming mechanism of the new product's fuzzy front-end ideation funnel,analyzes the factors of the new product's fuzzy front-end ideation from two aspects of the technology attraction and the market thrust based on the whole enterprise's angle,as well as the identification of path and the mechanism of connect creativity occurrence,and then proposes an input-output process model from fuzzy front-end ideation to new product planning. Finally,it is pointed out that effective ideation identification and selection is one path for new product development and innovation management of enterprises.
Product Ideation is the premise and foundation of fuzzy front-end new product planning. The formation of new product planning from creativity has always been a difficult problem to be solved by enterprises. This paper clarifies the forming mechanism of the new product's fuzzy front-end ideation funnel,analyzes the factors of the new product's fuzzy front-end ideation from two aspects of the technology attraction and the market thrust based on the whole enterprise's angle,as well as the identification of path and the mechanism of connect creativity occurrence,and then proposes an input-output process model from fuzzy front-end ideation to new product planning. Finally,it is pointed out that effective ideation identification and selection is one path for new product development and innovation management of enterprises.
引文
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[6]曹勇,孙合林,蒋振宇,等.模糊前端活动对NPD绩效的影响——战略匹配的中介作用[J].科学学与科学技术管理,2016,37(7).
[7]裴旭东,李随成,黄聿舟.模糊前端参与对突破性创新的影响研究[J].科学学研究,2015,33(3).
[8]史青春,妥筱楠.基于创意产品链的创意管理研究:一个综述[J].中国科技论坛,2018(2).
[9]高金玉,宋晓云.新产品开发中的模糊前端(FFE):概念、特征及其管理[J].科技进步与对策,2005,22(1).
[10]刘力萌,张换高,檀润华.多方法集成的模糊前端创新设想产生研究[J].机械工程学报.2017,53(15).
[11]陈倩,杨育,张雪峰,等.客户协同产品开发模糊前端阶段创意知识获取[J].计算机辅助设计与图形学学报,2017,29(1).
[12]曹勇,孙合林,蒋振宇,等.模糊前端不确定性、知识共享与新产品开发绩效[J].科研管理,2016,37(5).
[13]杨德林,陈耀刚.关于新产品创意的若干问题分析[J].科学学与科学技术管理,2003,24(5).
[2]Khurana A.Towards holistic“front end”in new product development[J].Journal of Product Innovation Management,1998,15(1).
[3]Kurt O E,Ucler C,zalp Vayvay.From ideation towards innovation:pillars of front-end in new product development[J].2017,5(1).
[4]Koc,Tufan,Cemil Ceylan.Factors Impacting the Innovative Capacity in Large-Scale Companies[J].Technovation,2007,27(1).
[5]Robert G.Cooper.The Invisible Success Factors in Product Innovation[J].Journal of Product Innovation Management,2010,16(2).
[6]曹勇,孙合林,蒋振宇,等.模糊前端活动对NPD绩效的影响——战略匹配的中介作用[J].科学学与科学技术管理,2016,37(7).
[7]裴旭东,李随成,黄聿舟.模糊前端参与对突破性创新的影响研究[J].科学学研究,2015,33(3).
[8]史青春,妥筱楠.基于创意产品链的创意管理研究:一个综述[J].中国科技论坛,2018(2).
[9]高金玉,宋晓云.新产品开发中的模糊前端(FFE):概念、特征及其管理[J].科技进步与对策,2005,22(1).
[10]刘力萌,张换高,檀润华.多方法集成的模糊前端创新设想产生研究[J].机械工程学报.2017,53(15).
[11]陈倩,杨育,张雪峰,等.客户协同产品开发模糊前端阶段创意知识获取[J].计算机辅助设计与图形学学报,2017,29(1).
[12]曹勇,孙合林,蒋振宇,等.模糊前端不确定性、知识共享与新产品开发绩效[J].科研管理,2016,37(5).
[13]杨德林,陈耀刚.关于新产品创意的若干问题分析[J].科学学与科学技术管理,2003,24(5).