茶叶企业对政府扶持政策满意度影响分析——基于江西省茶叶区域公用品牌建设视角
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摘要
文章从政府公共服务视角分析了茶叶企业对品牌扶持政策的满意度,通过对江西省茶叶企业的调查,运用二元Logistic方法分析,结果表明:茶叶企业对政府扶持政策满意度与农业产业布局和规划程度、基础设施建设情况、采取有限措施打击假冒伪劣、为茶叶区域公用品牌发展提供税收、信贷和用地优惠等政策、提供市场信息专业指导技术培训方面、探索和创新茶叶区域品牌销售渠道、实施茶叶网络营销方面呈正相关;与建立危机预警系统方面、茶叶质量检测和标准化服务方面呈负相关。
From the perspective of government public service, this paper analyzed the satisfaction of tea enterprises on brand support policy, through the survey of tea enterprises in Jiangxi Province, using the method of Binary Lo?gistic Analysis, the results showed that the tea enterprise's degree of satisfaction to the government policy support with the agricultural industry layout and planning, the construction of infrastructure, limited measures against fake and shoddy, as tea area public brand development to provide preferential tax, credit and land policies, provide mar?ket information such as professional guidance technology training, exploration and innovation of tea regional brand sales channels, the implementation of network marketing tea were positively correlated; It is negatively related to the establishment of crisis warning system, tea quality testing and standardized service.
From the perspective of government public service, this paper analyzed the satisfaction of tea enterprises on brand support policy, through the survey of tea enterprises in Jiangxi Province, using the method of Binary Lo?gistic Analysis, the results showed that the tea enterprise's degree of satisfaction to the government policy support with the agricultural industry layout and planning, the construction of infrastructure, limited measures against fake and shoddy, as tea area public brand development to provide preferential tax, credit and land policies, provide mar?ket information such as professional guidance technology training, exploration and innovation of tea regional brand sales channels, the implementation of network marketing tea were positively correlated; It is negatively related to the establishment of crisis warning system, tea quality testing and standardized service.
引文
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陈太盛,钟诚.茶叶区域品牌的成长路径和发展研究[J].台湾农业探索,2012(5):39~42
范公广,孟飞.农业供给侧结构性改革背景下新疆兵团地理标志品牌化策略[J].江苏农业科学,2017,45(19):99~102
费明胜,周寿春.政府在农产品品牌建设与管理中的角色[J].商场现代化,2007(7):227~228
江旺龙.区域品牌经营中政府职能定位的经济学分析[J].商业时代,2009(26):21~22
李道和,陈江华.农民专业合作社农户履约行为影响因素分析--基于江西省农户的调查[J].农林经济管理学报,2015,14(2):117~125
卢秀龙,吴声怡,施生旭.我国茶叶区域品牌资产评估模型及实证研究--以安溪铁观音为例[J].湖北社会科学,2012(9):75~77,89
罗高峰.农产品品牌整合中的政府角色研究--以浙江省景宁惠明茶为例[J].农业经济问题,2010(4):75~79
王军,李鑫.区域特有农产品品牌整合的政府行为研究--以长白山人参品牌为例[J].农业经济问题,2014(5):21~26
温如春.建立强势区域性农产品品牌促进湖北农业的发展[J].武汉工业学院学报,2010(1):89~92
谢静雯,谢琪.区域茶叶公用品牌创建中政府的角色和作用[J].管理观察,2015(11):67~69
周华.区域品牌建设与政府角色定位研究[J].商业时代,2010(4):30~32