信息构建视域下的移动用户行为数据收集与应用研究
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  • 英文篇名:Collection and Application of Mobile Users' Behavior Data from the Perspective of Information Construction
  • 作者:文菁
  • 英文作者:Luo Wenjing;Guangdong Construction Polytechnic Library;
  • 关键词:信息构建 ; 移动用户行为 ; 阅读推广 ; 图书馆 ; 个性化推荐
  • 英文关键词:information construction;;mobile users' behavior;;reading promotion;;library;;personalized recommendation
  • 中文刊名:QBTS
  • 英文刊名:Information Research
  • 机构:广东建设职业技术学院图书馆;
  • 出版日期:2019-02-15
  • 出版单位:情报探索
  • 年:2019
  • 期:No.256
  • 基金:2016年广州科创委软科学项目“从化高校-企业-农村地方区域信息服务”(项目编号:201609010073)研究成果之一
  • 语种:中文;
  • 页:QBTS201902009
  • 页数:7
  • CN:02
  • ISSN:35-1148/N
  • 分类号:54-60
摘要
[目的/意义]旨在为图书馆精准有效地开展契合读者需求的阅读推广建立基础。[方法/过程]通过新技术手段的运用对图书馆移动用户的交互行为数据进行精确收集,设计统一的移动用户行为数据采集系统,解决采集对象、前端采集方法、后端存储方式上存在的实际问题,从移动用户行为数据规模与可行性评估、移动用户个性化服务需求定位、增强图书馆移动用户个性化服务能力3个方面研究信息构建视域下图书馆移动用户行为模式。[结果/结论]提出从信息服务方式、网络信息组织表述、网络检索途径、用户体验特征、个性化推送手段5个方面提升图书馆阅读推广服务。
        [Purpose/significance] The paper is to build a foundation for library to accurately and effectively carry out the reading promotion for meeting the readers' needs. [Method/process] The paper accurately collects the data of library mobile users' interactive behavior by using a new technique, and designs a unified mobile users' behavior data collection system, so as to solve the practical problems of collection objects, the front-end collection method and the back-end storage, and analyzes library mobile users' behavior model from three aspects of the scale and feasibility assessment of mobile users' behavior data, mobile users' personalized service needs position, and enhancing library's personalized service ability from the perspective of information construction. [Result/conclusion] It puts forward to improve the library's reading promotion service from five aspects of information service mode, Internet information organization and expression, Internet retrieval approach, characteristics of user experience, and personalized push means.
引文
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