摘要
乡村旅游地可细分为城郊型、景郊型、村寨型等三类型,不同类型乡村旅游地的游客满意度往往存在不同的制约因素与形成机制,因此有必要具体探究各类型乡村旅游的游客满意度影响因素与机制。以贵州西江千户苗寨为例,运用结构方程模型针对性探究村寨型乡村旅游地的游客满意度影响因素与机制,得出以下结论:村寨型乡村旅游地的游客满意度主要受旅游地人文环境、旅游吸引物和旅游地设施等因素影响;游客满意度各维度评价值与其对总体满意度的影响权重之间无显著关联。研究结论对村寨型乡村旅游地的旅游产品设计、游客满意度提升和旅游地可持续发展等具有一定的参考价值。
The rural tourism could be divided into three types,such as the suburban,the scenic spot,and the traditional village.The influence factor and the formation mechanism of the tourist′s satisfaction in the three types were different,so it was necessary to study the satisfaction in different rural tourism.Taking Xijiang Qianhu Miao Village as a case,this paper analyzed the influencing factors and mechanism of tourist satisfaction in the traditional tourism village by structural equation model.The results were as follows:The humanities environment,tourism attraction and tourism facilities were the factors of tourist satisfaction in the traditional tourism village.And there was no significant association between the evaluation of independent variable and the weight of factors to tourist satisfaction.This paper provided the references to the promotion of tourist satisfaction and tourism sustainable development in rural tourism community.
引文
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