村寨型乡村旅游地游客满意度影响因素与机制研究——以西江千户苗寨为例
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摘要
乡村旅游地可细分为城郊型、景郊型、村寨型等三类型,不同类型乡村旅游地的游客满意度往往存在不同的制约因素与形成机制,因此有必要具体探究各类型乡村旅游的游客满意度影响因素与机制。以贵州西江千户苗寨为例,运用结构方程模型针对性探究村寨型乡村旅游地的游客满意度影响因素与机制,得出以下结论:村寨型乡村旅游地的游客满意度主要受旅游地人文环境、旅游吸引物和旅游地设施等因素影响;游客满意度各维度评价值与其对总体满意度的影响权重之间无显著关联。研究结论对村寨型乡村旅游地的旅游产品设计、游客满意度提升和旅游地可持续发展等具有一定的参考价值。
The rural tourism could be divided into three types,such as the suburban,the scenic spot,and the traditional village.The influence factor and the formation mechanism of the tourist′s satisfaction in the three types were different,so it was necessary to study the satisfaction in different rural tourism.Taking Xijiang Qianhu Miao Village as a case,this paper analyzed the influencing factors and mechanism of tourist satisfaction in the traditional tourism village by structural equation model.The results were as follows:The humanities environment,tourism attraction and tourism facilities were the factors of tourist satisfaction in the traditional tourism village.And there was no significant association between the evaluation of independent variable and the weight of factors to tourist satisfaction.This paper provided the references to the promotion of tourist satisfaction and tourism sustainable development in rural tourism community.
The rural tourism could be divided into three types,such as the suburban,the scenic spot,and the traditional village.The influence factor and the formation mechanism of the tourist′s satisfaction in the three types were different,so it was necessary to study the satisfaction in different rural tourism.Taking Xijiang Qianhu Miao Village as a case,this paper analyzed the influencing factors and mechanism of tourist satisfaction in the traditional tourism village by structural equation model.The results were as follows:The humanities environment,tourism attraction and tourism facilities were the factors of tourist satisfaction in the traditional tourism village.And there was no significant association between the evaluation of independent variable and the weight of factors to tourist satisfaction.This paper provided the references to the promotion of tourist satisfaction and tourism sustainable development in rural tourism community.
引文
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[24]Barutcu S,Dogan H,ngüren E.Tourists′Perception and Satisfaction of Shopping in Alanya Region:A Comparative Analysis of Different Nationalities[J].Procedia-Social and Behavioral Sciences,2011,(24)∶1049-1059.
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[28]王凯,唐承财,刘家明.文化创意型旅游地游客满意度指数测评模型——以北京798艺术区为例[J].旅游学刊,2011,26(9)∶36-44.
[29]俞万源,冯亚芬,梁锦梅.基于游客满意度的客家文化旅游开发研究[J].地理科学,2013,33(7)∶824-830.
[30]邓峰.湘西自治州民俗旅游游客满意度影响因素与优化对策研究[J].经济地理,2013,33(7)∶187-192.
[31]张春琳.乡村旅游游客满意度及再次游览意向影响因素研究——来自贵州省西江千户苗寨的经验证据[J].农业经济问题,2012,(1)∶60-66.
[32]张宏梅,陆林.主客交往偏好对目的地形象和游客满意度的影响——以广西阳朔为例[J].地理研究,2010,29(6)∶1129-1140.
[33]张涛.饮食旅游动机对游客满意度和行为意向的影响研究[J].旅游学刊,2012,27(10)∶78-84.
[34]郭玲霞,张勃,王亚敏,等.兰市州旅游景区游客满意度研究[J].经济地理,2010,30(9)∶1580-1584.
[35]李瑛.旅游目的地游客满意度及影响因子分析——以西安地区国内市场为例[J].旅游学刊,2008,23(4)∶43-48.
[2]王云才,许春霞,郭焕成.论中国乡村旅游发展的新趋势[J].干旱区地理,2005,28(6)∶862-868.
[3]Park D B,Lee K W,Choi H S,et al.Factors Influencing Social Capital in Rural Tourism Communities in South Korea[J].Tourism Management,2012,33(6)∶1511-1520.
[4]陶玉霞.中国当代乡村旅游根性诉求及其表达的异化[J].湖南农业大学学报(社会科学版),2014,15(6)∶54-59.
[5]Gartner W C.Rural Tourism Development in the USA[J].International Journal of Tourism Research,2004,6(3)∶151-164.
[6]刘晓霞,王兴中,翟洲燕,等.基于城市日常体系理念的农家乐旅游空间功能结构提升研究——以蓝田县为例[J].人文地理,2011,26(5)∶138-142.
[7]Aliza F,Daniel F.Support for Rural Tourism:Does It Make a Difference?[J].Annals of Tourism Research,2000,27(4)∶1007-1024.
[8]叶红.乡村旅游发展的动力机制研究——以成都市乡村旅游发展为例[J].农村经济,2007,(10)∶79-82.
[9]Murray C.Simpson.Community Benefit Tourism Initiatives:A Conceptual Oxymoron?[J].Tourism Management,2008,29(1)∶1-18.
[10]胡文海.基于利益相关者的乡村旅游开发研究——以安徽省池市州为例[J].农业经济问题,2008,(7)∶82-86.
[11]Kline C,Milburn L A.Ten Categories of Entrepreneurial Climate to Encourage Rural Tourism Development[J].Leisure Studies Journal,2010,13(1-2)∶320-348.
[12]Wilson S,Fesenmaier D R,Fesenmaier J,et al.Factors for Success in Rural Tourism Development[J].Journal of Travel Research,2001,40(2)∶132-138.
[13]Isabel P A,María T D.Tourist Preferences for Rural House Stays:Evidence from Discrete Choice Modeling in Spain[J].Tourism Management,2009,30(6)∶805-811.
[14]王云,史春云.苏州乡村旅游游客偏好与行为特征研究[J].旅游论坛,2014,7(5)∶26-33.
[15]Choo H,James F Petrick.Social Interactions and Intentions to Revisit for Agritourism Service Encounters[J].Tourism Management,2014,40(2)∶372-381.
[16]尹燕,周应恒.不同乡村旅游地游客重游意愿的影响因素实证研究——基于江苏省苏南地区[J].旅游科学,2013,27(6)∶83-92.
[17]Sushila D R,Uma T M,Saeed P S,et al.Service Quality and Previous Experience as a Moderator in Determining Tourists′Satisfaction with Rural Tourism Destinations in Malaysia:A Partial Least Squares Approach[J].Procedia-Social and Behavioral Sciences,2014,144(8)∶203-211.
[18]María D,Marta L,Andrés P.The Role of Motivation in Visitor Satisfaction:Empirical Evidence in Rural Tourism[J].Tourism Management,2010,31(4)∶547-552.
[19]粟路军,黄福才.城市居民乡村旅游满意度的实证研究——以长沙市为例[J].旅游科学,2009,23(4)∶42-49.
[20]邓祖涛.基于结构模型的乡村旅游地游客满意度研究——以湖北梁子湖旅游区为例[J].旅游论坛,2012,5(2)∶24-28.
[21]李琳,徐洁.我国乡村旅游游客满意度区域差异特征比较研究[J].求索,2013,(4)∶259-261.
[22]Sukiman M F,Omar S I,Masitah M,et al.Tourist Satisfaction as the Key to Destination Survival in Pahang[J].ProcediaSocial and Behavioral Sciences,2013,91(10)∶78-87
[23]Huseyin A,Sarvnaz B.European Tourist Perspective on Destination Satisfaction in Jordan′s Industries[J].Procedia-Social and Behavioral Sciences,2014,109(1)∶1416-1425.
[24]Barutcu S,Dogan H,ngüren E.Tourists′Perception and Satisfaction of Shopping in Alanya Region:A Comparative Analysis of Different Nationalities[J].Procedia-Social and Behavioral Sciences,2011,(24)∶1049-1059.
[25]Chang J,Yang B T,Yu C G.The Moderating Effect of Salespersons′Selling Behaviour on Shopping Motivation and Satisfaction:Taiwan Tourists in China[J].Tourism Management,2006,27(5)∶934-942.
[26]Chi G Q,Qu H.Examining the Structural Relationships of Destination Image,Tourist Satisfaction and Destination Loyalty:An Integrated Approach[J].Tourism Management,2008,29(4)∶624-636.
[27]Abraham P,Natan U,Arie R.The Intensity of Tourist-host Social Relationship and Its Effects on Satisfaction and Change of Attitudes:The Case of Working Tourists in Israel[J].Tourism Management,2000,21(4)∶395-406.
[28]王凯,唐承财,刘家明.文化创意型旅游地游客满意度指数测评模型——以北京798艺术区为例[J].旅游学刊,2011,26(9)∶36-44.
[29]俞万源,冯亚芬,梁锦梅.基于游客满意度的客家文化旅游开发研究[J].地理科学,2013,33(7)∶824-830.
[30]邓峰.湘西自治州民俗旅游游客满意度影响因素与优化对策研究[J].经济地理,2013,33(7)∶187-192.
[31]张春琳.乡村旅游游客满意度及再次游览意向影响因素研究——来自贵州省西江千户苗寨的经验证据[J].农业经济问题,2012,(1)∶60-66.
[32]张宏梅,陆林.主客交往偏好对目的地形象和游客满意度的影响——以广西阳朔为例[J].地理研究,2010,29(6)∶1129-1140.
[33]张涛.饮食旅游动机对游客满意度和行为意向的影响研究[J].旅游学刊,2012,27(10)∶78-84.
[34]郭玲霞,张勃,王亚敏,等.兰市州旅游景区游客满意度研究[J].经济地理,2010,30(9)∶1580-1584.
[35]李瑛.旅游目的地游客满意度及影响因子分析——以西安地区国内市场为例[J].旅游学刊,2008,23(4)∶43-48.