摘要
研究城市公园亲子家庭游客忠诚的影响因素,对改善城市公园的规划设计、服务质量和提高亲子家庭生活品质具有重要意义。本文以北京奥林匹克森林公园为例,构建了城市公园亲子家庭游客忠诚影响因素的结构方程模型,并对其进行实证研究。结果表明,出游动机和物质环境满意度对亲子家庭游客忠诚的影响较大。出游动机和可达程度正向影响物质环境满意度、社会环境满意度和管理环境满意度的同时也对亲子家庭游客忠诚产生间接影响。城市公园亲子家庭的游客忠诚在居住地、家长受教育水平和孩子年龄等3方面存在显著差异。
Studying on the influencing factors of parent-child's tourist loyalty to city parks is of great significance for the improvement of the design of city park. Based on different characteristics of parent-child family and the classification of city park's recreation opportunities, this article constructs a structural equation model(SEM) of influencing factors of parent-child's tourist loyalty to city parks. The result turns out that travel motivation and satisfaction degree of city parks' physical environment have a great influence on parent-child. The parent-child tourists' travel motivation and reachability degree have a direct effect on satisfaction degree of city parks' physical environment, social environment and management environment with an indirect effect on their loyalty to city parks. In addition, parent-child tourist loyalty to city parks changes with discrepancy in residence, level of parents' education and children's age. Suggestions for the improvement of city parks' quality and parent-child's leisure services are offered.
引文
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