基于AHP旅游景点竞争力评价体系的研究
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摘要
研究旅游景点竞争力评价指标体系的目的是提升旅游景点的服务质量、增强旅游景点品牌效应。采用层次分析法探索旅游景点竞争力评价指标体系,以陕西省商洛市3个4A级以上的旅游景点作为研究对象,分别是山阳天竺山森林公园、柞水牛背梁国家森林公园、镇安木王山国家森林公园,建立一套客观、合理的旅游景点竞争力评价模型,从环境、人才、设施、管理4个方面进行研究,采取定量与定性相结合的方式计算16个详细评价指标的权重值。最后对商洛市3个类型和级别相同的旅游景点进行综合打分,准确地计算出最终竞争力评价结果,得出镇安木王山国家森林公园占据第一。从评价结果上得出结论,旅游景点的环境和基础设施在竞争力中起到关键作用。
The research of evaluation indicator system of tourist attraction competitiveness aims at improving the service quality of tourist attraction and enhancing the brand effect of tourist attraction. The evaluation indicator system of tourist attraction competitiveness is explored in the analytic hierarchy process. One set of objective and reasonable tourist attraction competitiveness evaluation model is established based on three tourist attractions over Grade 4 A in Shangluo City, Shaanxi Province, namely the Shanyang Tianzhu Mountain Forest Park, Zuoshui Niubeiliang National Forest Park and Zhenan Muwang Mountain National Forest Park for the research of the environment, talents, facilities and management, and the weighted values of 16 detailed evaluation indicators are calculated by combining the quantitative and qualitative method. Finally, the final competitiveness evaluation result is calculated accurately by comprehensively marking three tourist attractions with the same types and levels. As a result, the competitiveness of Zhenan Muwang Mountain National Forest Park ranks top one. Based on the evaluation result, the environment and infrastructure of tourist attraction play a key role in the competitiveness.
The research of evaluation indicator system of tourist attraction competitiveness aims at improving the service quality of tourist attraction and enhancing the brand effect of tourist attraction. The evaluation indicator system of tourist attraction competitiveness is explored in the analytic hierarchy process. One set of objective and reasonable tourist attraction competitiveness evaluation model is established based on three tourist attractions over Grade 4 A in Shangluo City, Shaanxi Province, namely the Shanyang Tianzhu Mountain Forest Park, Zuoshui Niubeiliang National Forest Park and Zhenan Muwang Mountain National Forest Park for the research of the environment, talents, facilities and management, and the weighted values of 16 detailed evaluation indicators are calculated by combining the quantitative and qualitative method. Finally, the final competitiveness evaluation result is calculated accurately by comprehensively marking three tourist attractions with the same types and levels. As a result, the competitiveness of Zhenan Muwang Mountain National Forest Park ranks top one. Based on the evaluation result, the environment and infrastructure of tourist attraction play a key role in the competitiveness.
引文
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[10] 屈正庚.基于AHP模型高校教师幸福指数的研究[J].计算技术与自动化,2017,36(2):150-154,160.
[11] 高凤伟,杨芳,许世泽.基于因子分析模型的安徽省城市旅游竞争力综合评价[J].佳木斯大学学报:自然科学版,2016,34(3):494-496.
[12] 张雯,李勇泉,冯晓兵.基于社会网络的福建省地市旅游竞争力评价[J].厦门理工学院学报,2017,25(2):45-51.
[13] 谭秋月,孙平安.模糊综合评价在武夷山主要旅游景点竞争力的应用[J].景德镇学院学报,2015,30(6):36-41.
[14] 张婷婷,李宏勋.基于因子分析法的我国沿海各省市旅游业竞争力比较研究[J].甘肃科学学报,2016,28(2):126-131.
[15] 屈正庚,王重英.层次分析法在旅游业中的应用研究[J].系统仿真技术,2014,10(4):286-291.
[ 2 ] 孙黄平,张允翔,申鹏鹏,等.基于熵权集对分析的新阶段城市群旅游竞争力研究:以长三角城市群为例[J].资源开发与市场,2017,33(2):214-218.
[ 3 ] 侯雪琦,谢双玉,张琪,等.长江中游城市群旅游空间相互作用研究[J].甘肃科学学报,2015,27(5):37-45.
[ 4 ] 逯海勇,胡海燕,苗蕾,等.莱芜市卧云铺村传统村落旅游竞争力提升路径[J].山东农业大学学报:自然科学版,2017,48(5):766-769,774.
[ 5 ] 屈正庚.层次分析法在旅游评价体系中的研究[J].计算机技术与发展,2016,26(7):169-172.
[ 6 ] 王丽.基于AHP的城市旅游竞争力评价指标体系的构建及应用研究[J].地域研究与开发,2014,33(4):105-108.
[ 7 ] 张鹏,郑耀星.基于动态因子分析的旅游竞争力研究:以珠江三角洲为例[J].资源开发与市场,2015,31(6):760-763.
[ 8 ] 侯兵,周晓倩,卢晓旭,等.城市文化旅游竞争力评价体系的构建与实证分析:以长三角地区城市群为例[J].世界地理研究,2016,25(6):166-176.
[ 9 ] 常玮洪,陈礼勇.基于AHP北京会奖旅游影响因素的综合评价[J].甘肃科学学报,2016,28(4):141-146.
[10] 屈正庚.基于AHP模型高校教师幸福指数的研究[J].计算技术与自动化,2017,36(2):150-154,160.
[11] 高凤伟,杨芳,许世泽.基于因子分析模型的安徽省城市旅游竞争力综合评价[J].佳木斯大学学报:自然科学版,2016,34(3):494-496.
[12] 张雯,李勇泉,冯晓兵.基于社会网络的福建省地市旅游竞争力评价[J].厦门理工学院学报,2017,25(2):45-51.
[13] 谭秋月,孙平安.模糊综合评价在武夷山主要旅游景点竞争力的应用[J].景德镇学院学报,2015,30(6):36-41.
[14] 张婷婷,李宏勋.基于因子分析法的我国沿海各省市旅游业竞争力比较研究[J].甘肃科学学报,2016,28(2):126-131.
[15] 屈正庚,王重英.层次分析法在旅游业中的应用研究[J].系统仿真技术,2014,10(4):286-291.