大数据背景下黄山市非标准住宿业“空间·情感”特征分析
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摘要
"互联网+"及共享经济的共同作用下,游客逐步依托网络文本进行情感体验的表达,同时个性化住宿需求的增长使非标准住宿业态市场迅速扩张.本文运用文献分析、空间分析和文本挖掘等研究方法,对黄山市非标准住宿业的"空间"和"情感"方面综合分析,以期优化游客时空行为,提高顾客深度体验的感知质量.研究表明:物理空间呈现"三角区"集聚效应;高聚集区并非有高关注度,物理空间与热度空间差异性分布;区位优势促进主客互动,情感特征依托物理空间分布得以延伸;不同商户对基础关注要素和激励性要素的落实存在观念博弈.依据以上分析结论,本文对促进黄山市非标准住宿业的发展提出相应建议.
Under the background of "Internet +" and shared economy, tourists gradually rely on web text to express their emotion during the itinerary. At the same time, the growing demand for special accommodation has led to the rapid expansion in the non-standard accommodation market. To optimize tourists' space-time behavior and improve the tourists' perceived quality, this paper makes a comprehensive analysis of the "spatial" and "emotional" aspects of the non-standard accommodation industry in Huangshan city by literature analysis, spatial analysis and text mining. The research shows that the physical space presents the "triangular region" agglomeration effect; the high aggregation area don't have the same high attention, physical space and heat space present difference distribution; location advantage promotes host-guest interaction, and emotional characteristics are extended by the distribution of physical space; different merchants have different ideas about the implementation of basic and incentive factors. Based on the above analysis, this paper puts forward some suggestions to promote the development of non-standard accommodation industry in Huangshan City.
Under the background of "Internet +" and shared economy, tourists gradually rely on web text to express their emotion during the itinerary. At the same time, the growing demand for special accommodation has led to the rapid expansion in the non-standard accommodation market. To optimize tourists' space-time behavior and improve the tourists' perceived quality, this paper makes a comprehensive analysis of the "spatial" and "emotional" aspects of the non-standard accommodation industry in Huangshan city by literature analysis, spatial analysis and text mining. The research shows that the physical space presents the "triangular region" agglomeration effect; the high aggregation area don't have the same high attention, physical space and heat space present difference distribution; location advantage promotes host-guest interaction, and emotional characteristics are extended by the distribution of physical space; different merchants have different ideas about the implementation of basic and incentive factors. Based on the above analysis, this paper puts forward some suggestions to promote the development of non-standard accommodation industry in Huangshan City.
引文
[1] 黄潇婷.基于时空路径的旅游情感体验过程研究——以香港海洋公园为例[J].旅游学刊,2015,30(6):39-40.
[2] 刘逸,保继刚,朱逸玲.基于大数据的旅游目的地情感评价方法研究[J].地理研究,2017,36(6):1091-1105.
[3] Van doren CS,Gustke LD.Spatial analysis of the U.S.lodging industry,1963-1977[J].Annals of Tourism Research,1982,9(4):543-563.
[4] Shoval N,Cohen-hattab K.Urban hotel development patterns in the face of political shifts[J].Annals of Tourism Research,2001,28(4):908-925.
[5] 黄潇婷.基于时空路径的旅游情感体验过程研究——以香港海洋公园为例[J].旅游学刊,2015(06):39-43.
[6] Davidson J,Bondi L,Smith M.Introduction:Geography’s ’emotional turn’.In:Davidson J,Bondi L,Smith M.Emotion-al Geographies.Burlington VT and Aldershot:Ashgate,2005:1-16.
[7] 王庆庆.基于空间情感理论基础的会所空间体验设计应用研究——以金凤凰休闲会所为例[D].陕西:陕西科技大学,2013.
[8] 李启瑄,王录仓,乔杰,黄淑娟,车磊.“物象·意象、经济·情感”新数据环境的餐饮业空间特征——以兰州市为例[J].经济地理,2018,38(7):127-135.
[9] 高权,钱俊希.“情感转向”视角下地方性重构研究——以广州猎德村为例[J].人文地理,2016(04):38-39.
[2] 刘逸,保继刚,朱逸玲.基于大数据的旅游目的地情感评价方法研究[J].地理研究,2017,36(6):1091-1105.
[3] Van doren CS,Gustke LD.Spatial analysis of the U.S.lodging industry,1963-1977[J].Annals of Tourism Research,1982,9(4):543-563.
[4] Shoval N,Cohen-hattab K.Urban hotel development patterns in the face of political shifts[J].Annals of Tourism Research,2001,28(4):908-925.
[5] 黄潇婷.基于时空路径的旅游情感体验过程研究——以香港海洋公园为例[J].旅游学刊,2015(06):39-43.
[6] Davidson J,Bondi L,Smith M.Introduction:Geography’s ’emotional turn’.In:Davidson J,Bondi L,Smith M.Emotion-al Geographies.Burlington VT and Aldershot:Ashgate,2005:1-16.
[7] 王庆庆.基于空间情感理论基础的会所空间体验设计应用研究——以金凤凰休闲会所为例[D].陕西:陕西科技大学,2013.
[8] 李启瑄,王录仓,乔杰,黄淑娟,车磊.“物象·意象、经济·情感”新数据环境的餐饮业空间特征——以兰州市为例[J].经济地理,2018,38(7):127-135.
[9] 高权,钱俊希.“情感转向”视角下地方性重构研究——以广州猎德村为例[J].人文地理,2016(04):38-39.