“互联网+物流”运营模式下旅游产品发展路径研究——以河南“汝瓷”为例
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摘要
互联网科技的运用,不仅为全球信息传递与沟通创造了广阔的平台,也为传统物流产业发展提供了新引擎,进而产生了"互联网+物流"的运营模式,即"智慧物流"。同时,作为服务行业的两大龙头,物流产业与旅游产业的融合发展是未来服务产业实现一体化运作的必然趋势。这种"互联网+物流"的运营模式又进而为旅游产品市场的发展提供了一个新契机,加速了旅游与物流两大产业的融合。文章基于此背景,重点阐释以河南"汝瓷"为代表的旅游产品在与"互联网+物流"的互联互动中实现发展转型的路径。
The use of Internet technology, not only for the global information transfer to create a broad platform and communication, but also provide a new engine for the traditional logistics industry development, resulting in the operation mode of"Internet plus logistics", namely" intelligent logistics". At the same time, as the two leading industry of service industry, the integration and development of logistics industry and tourism industry is the inevitable trend of integrated operation of the service industry in the future. The operation mode of"Internet plus logistics"provides a new opportunity for the tourism market, accelerates the integration of tourism and logistics industries. Based on this background, this paper focuses on the path of development transformation of Ru-porcelain of Henan as the representative of tourism products under the"Internet plus logistics"operation mode.
The use of Internet technology, not only for the global information transfer to create a broad platform and communication, but also provide a new engine for the traditional logistics industry development, resulting in the operation mode of"Internet plus logistics", namely" intelligent logistics". At the same time, as the two leading industry of service industry, the integration and development of logistics industry and tourism industry is the inevitable trend of integrated operation of the service industry in the future. The operation mode of"Internet plus logistics"provides a new opportunity for the tourism market, accelerates the integration of tourism and logistics industries. Based on this background, this paper focuses on the path of development transformation of Ru-porcelain of Henan as the representative of tourism products under the"Internet plus logistics"operation mode.
引文
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[2]方荣辉.旅游物流视域下黄河三角洲旅游商品开发探析[J].学术交流,2013(10):98-101.
[3]蔡长伟.汝州市倾力打造汝瓷电商产业园,全力推进汝瓷产业化发展[EB/OL].(2016-05-17)[2017-08-15].http://news.dahe.cn/2016/05-17/106866634.html.
[4]陈天富.汝州市2017年政府工作报告[R].汝州:汝州市人民政府,2017.