摘要
本文以语境理论和功能对等理论为基础,运用对比分析及实例研究的方法,主要从情景语境和文化语境两个方面对中英商务广告进行了对比研究,并提出了相应的翻译策略,旨在为翻译工作者们提供语境视角的借鉴,译出兼具经济价值及文学价值的广告作品。
Based on the theories of context and functional equivalent, this paper focuses on the comparison between English and Chinese commercials from the perspective of context, and then discusses the translation strategies concerning these findings. Using comparison and case studies, I explore the differences between commercials of the two languages mainly from the situational context and the cultural context, and try to give some suggestions on the translation of the commercials, in order to facilitate the creation of translated commercials of both high economic and literary values.
引文
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