摘要
中国加入WTO和全球经济一体化的不断深化,在社会各个行业发生了一场前所未有的思想观念与管理模式的巨大变革,小企业做大市场已经成为一种趋势。更在此时电子客票的全面推广的推动下,航空代理人能够销售任何航段的机票,并且旅客只需要凭有效证件就能正常出行,从而导致航空代理人行业也突破了地域限制。但随之而来的是经营模式产生了新的管理难题,如何吸引更多的分销商,如何让分销商自主的完成机票的购买,如何能够降低经营成本的同时对分销商进行及时、有效的管理,这已经成为各个代理人发展的瓶颈。
传统的机票销售方式是采用电话销售的形式,并且传统的机票销售系统必须接入民航专用的网络,在这种条件下,代理人如果想做大做强,并且需要花费巨大的市场推广成本,并且无法对分销商进行及时、有效的管理。电子商务作为一种现代流通方式,具有效率高、成本低、范围广的特点,改变着传统的生产、经营和服务消费模式。电子商务已经成为企业获取持续竞争优势、保护市场份额、保证经营效益的重要手段。但随之而来又产生了新的问题,传统的机票销售系统是基于民航专用的网络,与互联网的隔离的,并且所有的操作都是通过全英文的指令代码操作,适用人群很窄。
本人参加了系统开发的整个阶段。本文主要的研究成果:
①系统网络平台的转变,将基于民航专用网络的数据展现给互联网的用户;
②用户操作界面的转变,将全英文的指令操作转变全中文的操作;
③代理人通过使用代理人机票销售电子商务平台能够对下属代理人进行更加及时、有效的管理,解决资金回笼压力,对销售数据进行统计分析。系统可敏锐、准确地分析本行业的商业规律,为公司决策制定者提供科学依据。
④使用先进的开发技术保障代理人机票销售电子商务平台的稳定性、高效性。
With China’s continuous deepening to become a member of WTO and global integration, the unprecedented enormous change of idealistic notion and management mode has been happening in every industry in the social. Small business do big market has become a tendency. At this time, with the furthering of the electronic ticket, air agent could sale the air ticket of any section and the traveler could have a regular trip just need effective credentials so that the business of air ticket agent could breakthrough the region restrictions. But the change of management mode is followed by new management problem. How to attract more distributors? And let them accomplish the air ticket’s sale by themselves alone? How to bring down the management cost and at the same time, manage all the distributors timely and efficiently? All the problems above have become the bottleneck of each distributor’s development.
The traditional way of the air ticket’s sale is use the phone, and it must switch-in the dedicated network of civil aviation. Under this condition, if the distributor wants to do the business bigger and better needs huge popularization cost, and even then could not manages the distributor timely and effectual. The electronic business as a modern circulating style has the feature of high efficiency、low cost、wide range and so on. It has changing the traditional production operation and consumer service mode. The electronic business has been the important way which the business use to earns the continuing competitive advantage、to protects the market share、to guarantees the effectiveness of operation. But the new problems also come. The traditional air ticket market system was special based on civil aviation and separated from network, the operation totally through English instruction code, so it just hold for the narrow range of people.
I participated in the entire system development stage. The main research findings in this text are:
①The change of the system’s network platform, shows the civil aviation dedicated network’s data to the Internet network’s user.
②The change of the operating interface transform the whole English operating order to Chinese.
③Agent can manage underling distributors more timely and effective and solve the pressure of recycling, and analyze the benefit through platform.System can be sensitive and accurate analysis of the industry of commercial law,the decision-making for the company to provide a scientific basis.
④Use advanced technic to ensure the agent electronic ticket sales platform's stability and efficiency.
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