摘要
本文主要介绍、描述、探讨和分析了跨国米尔顿(Milton)公司对中国市场的探索和开发过程中在市场营销、组织行为和人力资源等方面的运作管理。描述了米尔顿公司对中国市场探索与开发过程中的主要的管理工作和事件的引发、演变以及解决问题的主要过程；运用市场营销、组织行为、人力资源等管理理论，分析跨国公司运用先进的管理理论和方法，结合中国市场的特点，解决问题并不断发展的成功经验和所遭受的失败教训。
作者结合自己在米尔顿公司工作及与其他跨国公司合作的近十年的实践经验，收集整理了米尔顿公司考察 探索和开发中国市场的系列资料，描述了米尔顿公司从对中国市场感兴趣到矢志开发的演变，开发中国市场中所面临的问题和困难以及其制定策略、公司运作和解决问题的方法；分析米尔顿公司开发中国市场的成功经验和科学管理的理论依据。为企业及案例教学提供借鉴。
Refer to the work experience with the multinational corporations, the author describes and analyzes the marketing development process and problem-solving skills on Chinese market with MILTON, one of the world's leading chemical companies, using the management theories.
In order to be able to take advantage of the opportunities for profitable growth throughout the world, MILTON pays more attention to the Chinese market, the dynamic, fast growing economic area in the world. The employees of MILTON made a lot of marketing research to help the decision-makers identify the opportunities梔eveloping the Chinese markets. After entering Chinese market, the decision-makers in MILTON (China) emphasis training the employees, managing them using the suitable manners under the Chinese cultural background. They explore the new markets, promote their products and supply the services to the Chinese customers.
The author writes the case to tell the stories which happened in the process of marketing exploration, development and management with MILTON (China). She also analyzes the reasons of several happened events and solving skills in managerial degrees. MILTON values growth, teamwork and innovation. With a unique competitive management advantage, MILTON gains sustainable development in China and the business in China is increasingly gaining in importance.
引文
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