摘要
信息战略管理—竞争情报和企业竞争情报系统都将最大可能的降低信息不对称带来的风险和不必要的浪费，竞争情报系统已经成为成功企业的长期战略性资产
本论文主要针对竞争情报和企业竞争情报系统在企业制定竞争战略的应用，尝试作出研究和探讨。
论文详细介绍了竞争情报的概念，阐述了竞争情报的收集方法和提供竞争情报的多种途径，总结了竞争情报的应用和发展。在第二章节里，还构造了企业竞争情报系统，它包含了竞争情报收集子系统、竞争情报分析子系统和竞争情报服务子系统，对三种子系统的作用作了说明。又根据重庆某热水器企业目前组织结构形式，设计出了重庆某热水器企业竞争情报系统的集中式的模型。
第三章节就重庆某热水器企业的竞争态势从宏观竞争环境到区域市场竞争状况和行业内竞争情况，作了较为详尽的分析，并介绍了常用的三种竞争对手跟踪的模式，即产品经理负责制式项目情报竞争对手跟踪模式，竞争对手锁定跟踪制和分布协调式竞争对手跟踪模式，还提出了竞争对手的多种分析方法。
本论文第四章引入战略管理的中企业战略分析和制定的常用的方法，将企业战略制定过程分成三个阶段，即信息输入、信息组合和决策选择，将企业竞争情报系统的作用充分体现在企业制定其竞争战略的三个阶段中，运用SWOT和SPACE战略管理制定方法，根据企业对自身未来发展的战略因素的判断，即关键内外环境信息做出有效分析，勾画出企业的战略指引线。同时充分考虑到竞争双方或多方竞争的博弈性，分析了完全信息和不完全信息状态下的博弈均衡，选择和确立了该企业的最佳竞争战略。
最后论文认为竞争情报是战略管理的基础，无论是战略的制定，还是战略的实施和评价，都需要对企业的竞争环境、竞争对手和竞争战略进行基于信息的搜集、研究和分析。企业只有适应市场需求的变化，继续加强竞争情报工作，完善竞争情报系统，在竞争情报系统的支持下，及时发现企业本身和竞争对手之间的技术、市场营销和管理方面的差距，迅速调整产品策略、销售策略，才能在市场竞争中始终处于有利位置
InTableation strategic management, competitive intelligence and enterprise competitive intelligence system can all largely reduce the risk and waste caused by inadequate intelligence. Of which the system has therefore become long-term strategic assets of a successful enterprise.
Except for trying to study and explore the application of competitive intelligence and its system to enterprise competitive strategy, in the 2nd chapter this thesis presents the concept, application and development of competitive intelligence in details, expounds various means of collecting and providing intelligence, gives out the centralized model construction of some Chongqing water heater plant's intelligence system, describes three inTableation tracking modes which competitive rivals often use and introduces a variety of analytical methods against opponents.
In the third chapter, we have analyzed the economic intelligence, industry intelligence about water heater plant's and this enterprise intelligence, and introduce three model for analyzing opponents:
the manager with responsibility for the intelligence about opponents, the company harmonizing for the intelligence about opponents, and tailing after opponents for the intelligence about opponents. Delineating means for tailing after opponents.
Combining an enterprise's intelligence system with the institution of its competitive strategy, the article draws the outline of an enterprise's strategic development by means of the methods of SWOT and SPACE and in terms of a judgement upon its developing factors in future, and selects and establishes the best competitive strategy for it after fully considering the game of two sides or more of competition and analyzing the equilibrium of game under the conditions of perfect and nonperfect inTableation.
It's believed that competitive intelligence is the basic of strategic management. Establishing the enterprise strategy and doing the enterprise strategy, it need collecting and analyzing the intelligence of the opponents, then, enterprises will be success in competing with their opponents.
引文
[1] Leonard M. Fuld. The New Competitor Intelligence: The complete Resource for Finding, Analyzing, and Using InTableation about Your Competitors. 2nd Edition, John Willy & Sons, 1994
[2] Douglas Bernhardt: Perfectly Legal Competitive Intelligence: How to Get It, Use It and Profit From It Pitman Publishing 1993
[3] Bemard Jaworski、Liang Chee Wee: Competitive Intelligence: Creating Value for The Organization 1998
[4] Kirk W.M Tyson: The complete Guide To Competitive Intelligence Kirk Tyson International, Ltd 1997
[5] George S.day, David J. Reibstein etc: Wharton on Dynamic Competitive Strategy First Edition Pennsylvania The Wharton School 1997
[6] Thomposon S.H.Teo. using the internet for Competitive Intelligence. Competitive Intelligence Review, Vol.11 61-70, 2000
[7] Michael E. Porter: Competitive Strategy Fourth Edition Simon and Schuster 1980
[8] Find/SVP: Analyzing Your Competition—Its Management, Products, Industry and Markets New York 1997
[9] David B.Francis, Herneth A.Sawka, and Jan P.Herring. Evaluation Business Intelligence Systems: How Does Your Company Rate? Competitive Intelligence Review, Vo7, P65-68 1996
[10]. Roy Cardner. Games for Business and Economics. John Wiley & Sons, Inc., 1995.
[11] Richard A. Daveni: Hyper-Competition: Managing the Dynamics of Strategic Maneuvering 1994
[12] 司有和．信息产业学．第一版 重庆出版社 2002
[13] 曾忠禄．情报制胜—如何收集和利用竞争情报 第一版 企业管理出版社 1999
[14] 沈同朝，刘树民．市场信息的收集与利用 第一版 南京大学出版社 2000
[15] 包昌火，谢新洲主编．企业竞争情报系统．第一版 华夏出版社 2002
[16] 陈缌．竞争对手跟踪研究 北京大学企业研究中心 2001
[17] 弗雷德．R．戴维．战略管理．第二版 经济科学出版社 1998
[18] 方维翰，哈拉德．维泽．市场竞争中的企业策略 第一版 上海社会科学院出版社 2002 100-104
[19] 潘天群．博弈生存 第一版 中央翻译出版社 2001
[20] 蒲勇健．博弈论与经济模型．重庆 2002
[21] 高春玲．入世后的企业竞争情报工作 中国信息导报．2003(1)．36-37
[22] 陈峰，梁战平．政府竞争情报与企业竞争情报的互动与融合 中国软科学．2003(4)．
[23] 王曰芬，臧强．企业管理与竞争情报情报科学．2001，19(1)．9-10，17
[24] 白云富．企业竞争情报与企业信息化 磨床与磨削．1998(4)．7-10
[25] 赵黎．21世纪关键信息技术之一——竞争情报计算机与数字工程．2003，31(3)．55-59
[26] 徐爱乐．市场导向型：民营企业发展的成功模式—中国电热水器行业的先行者：“康泉”温州大学学报．2002，15(1)．-26-30
[27] 朱庆国．热水器产业发展状况及特点 新企业．2003(6) 14-14
[28] 李艳．A．O．史密斯锻造中国品质 投资与合作．2003(6)．46-50
[29] 张国琪．电热水器的持续发展和技术创新 家用电器科技．2001(8)．23-26
[30] 卢青．竞争战略制定前的信息分析要求 馆报杂志 2000 No6 12-14
[31] 郎诵真，周晓明．企业可持续发展的知识竞争战略思考 情报理论与实践．2000，23(2)．108-110，90
[32] 王淼，潘学峰，刘佳．动态竞争环境与边缘竞争战略 改革与战略．2003(6)．16-17
[33] 陈敏．竞争战略的信息需求博弈情报理论与实践．2003，26(4)．-332-335．
[34] 张锐．电子商务的战略装备 广东科技．2003(5)．12-13