以泸沽湖景区为实证的西部旅游资源开发评价
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摘要
西部旅游资种类丰富奇特,资源品味极高,但是由于各方面原因一直没有得到很好的发展。随着西部大开发战略实施十周年之际,本文通过对西部旅游资源进行深入的研究,提出一种更科学客观的资源评价方法,希望能够为西部旅游资源开发提供指导和借鉴作用。
     本文立足于旅游经济学和市场学的理论,结合旅游业特有的特点,采用理论与实际、主观与客观、定量与定性相结合的方式,对西部旅游资源开发评价做了一个客观系统的全面分析。论文思路遵循提出问题、分析问题、解决问题的经济学一般规律。第一章提出了研究背景、研究意义、国内外研究进展,提出以前学者对旅游资源评价方法的文献综述。第二章介绍西部旅游资源的情况,从西部的概念、旅游资源的涵义及分类、西部旅游资源优势和现状四个方面入手,简单介绍了西部旅游资源。第三章是文字的重点章节,也是本文的创新之处。它主要介绍了旅游资源开发的理论基础、开发应遵循的原则和内容、开发模型、评价的内容和应遵循的原则及详细介绍了基于熵权法的模糊综合评价法。第四章和第五章通过泸沽湖景区进行实证研究,分别介绍了泸沽湖景区的概况、对泸沽湖景区进行定性和定量分析。通过实地调研,发现旅游开发中存在的问题,并针对存在的问题和评价结果提出改进对策,以利于有关部门再开发利用。
     本文的创新之处在于,提出了基于熵权法的模糊综合评价方法,使得对旅游资源的评价结果更加科学客观,摒弃人为打分的主观因素,更能体现科学研究的科学性和规范性。
China western have a wide variety of trourist resources.These resourcs have a lot of attraction,but due to all kinds of reasons,many of them has not been well developed. With the implementation of The Western Development Strategy Tenth Anniversary, through deeply study on Western tourism resources, this article proposed a more scientific and objective evaluation of resources, hoping to provide guidance and reference to Western tourism resources development.
     This article based on the theory of economics and marketing, combined with the characteristics of the tourism industry, do an objective evaluation to the western tourist resources.This article follows the general lows of economic such as ask,analyze and solve problems. The first chapter proposes the research background, significance, research progress, literature review of the evaluation of tourism resources. The second chapter is devoted to introduce the western tourist resources, a brief introduction of the Western tourism resources. The third chapter mainly introduces the theory of the development of tourism resources, the principles what tourism resource development should follows , development content and development model, the content of evaluation and principles what tourism resource evaluation should follows ,the details of fuzzy comprehensive evaluation based on entropy theory. The fourth and fivth chapters through the LuGu lake carry out empirical research, introduced the overview of the lake scenic spot, qualitative and quantitative analysis to the lake. Through field research,I found that problems of tourism development, and carry out improvement to the existing problems and the evaluation results .
     Innovation of this paper is based on fuzzy comprehensive evaluation method based on entropy theory, in orser to make the results of the evaluation of tourism resources more scientific and objective. It abandon the subjective human scoring, make the scientific research more scientific and normative.
引文
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