宁波市会展业发展模式及路径选择研究
摘要
随着世界经济和区域经济一体化进程的加快,集商品展示、交易和促进经济合作为一体的会展业迅速发展起来。由于各种会展活动的举办能够为办展城市带来巨大的经济效益和社会效益,因此受到了世界各国和地区的广泛重视。近年来,宁波市政府也审时度势,适时提出了发展会展业的战略目标——建设“国际会展之都”。目前,宁波会展业已取得了一定的成绩,但与国内外会展业发达城市和地区相比还有较大的差距。从世界会展业过百年的发展历程看,宁波市会展业还处于起步阶段,发展可谓任重而道远。本文将主要针对宁波市会展业发展模式及路径的问题进行探讨和研究。
本文首先对会展业发展模式的相关理论进行系统介绍,包括相关概念的界定及产业发展模式理论的探讨;然后分别通过定性分析和定量分析阐述了发展会展业对宁波的意义,以此说明宁波市应该大力发展会展业;在第四章,论文首先给出会展业发展模式构建的原则,接着对国内外典型的会展业发展模式进行了分析研究,并得出结论——会展业发达国家和地区的会展业多属于市场行为,主要依靠市场机制进行调节,但由于不同地区和国家的会展业起步时间先后有别以及经济实力、区域特点、产业基础、资源优势等发展条件各具特色,其会展业的具体运作模式及管理模式各不相同、独具特色,说明宁波发展会展业可借鉴国内外发展的经验,但绝不可照搬照抄。因此,论文在分析了宁波会展业发展优势条件的基础上,紧密结合宁波市自身的特色优势,提出符合宁波实际的会展业发展模式及路径:特色管理模式——政府、行业协会及会展企业合理定位,形成合力;特色联动发展模式——以文化旅游特色为基础,与港口贸易及优势产业联动发展;以创新为动力的特色发展路径。最后,论文试着给出了宁波市发展市场化、国际化、专业化、特色品牌化会展业的对策建议。
Along with the acceleration of world economic integration and regional economic integration, the exhibition industry, which is a combination of commodity display, commodity trade and economic cooperation, has also developed quickly. As exhibitions can bring enormous economic and social benefits to the host cities, nowadays countries all over the world attach more and more importance to the exhibition industry. Under this circumstance, Ningbo Municipal Government has also put forward the strategic goal for its exhibition industry—establishing the international exhibition capital. At present, Ningbo’s exhibition industry has made certain achievements, yet there is still a wide gap with other developed cities of this industry at home and abroad. Ningbo’s exhibition industry is still in the preliminary stage, with a long way ahead. This thesis probes into the development mode and development route of Ningbo’s exhibition industry.
This paper starts with a systematic introduction and analysis of relevant theories about development mode of exhibition industry. Then it analyzes the significance and advantages of developing exhibition industry in Ningbo, through qualitative analysis and quantitative analysis, so as to demonstrate that Ningbo has excellent conditions to develop exhibition industry. After that, the thesis compares different development modes at home and abroad and finds that the concrete operation modes and management modes in different countries and regions vary, due to differences in starting time, economic strength, regional features, industrial basis, resource advantages and other development conditions. Therefore, this thesis, based on an analysis of the status quo and problems of Ningbo’s exhibitions industry, as well as domestic and foreign experience, puts forward a development mode for Ningbo’s exhibition industry, which has taken Ningbo’s features and advantages into consideration and accords with its reality. The mode consists: featured management mode—the government, trade association and exhibition enterprises take a reasonable position and form a joint force; the concrete operation mode—a featured development route supported by cultural tourism, co-developing with port trade and advantageous industries, and driven by innovation The thesis ends with some suggestions on the market orientation, internationalization, specialization and branding of Ningbo’s exhibition industry.
本文首先对会展业发展模式的相关理论进行系统介绍,包括相关概念的界定及产业发展模式理论的探讨;然后分别通过定性分析和定量分析阐述了发展会展业对宁波的意义,以此说明宁波市应该大力发展会展业;在第四章,论文首先给出会展业发展模式构建的原则,接着对国内外典型的会展业发展模式进行了分析研究,并得出结论——会展业发达国家和地区的会展业多属于市场行为,主要依靠市场机制进行调节,但由于不同地区和国家的会展业起步时间先后有别以及经济实力、区域特点、产业基础、资源优势等发展条件各具特色,其会展业的具体运作模式及管理模式各不相同、独具特色,说明宁波发展会展业可借鉴国内外发展的经验,但绝不可照搬照抄。因此,论文在分析了宁波会展业发展优势条件的基础上,紧密结合宁波市自身的特色优势,提出符合宁波实际的会展业发展模式及路径:特色管理模式——政府、行业协会及会展企业合理定位,形成合力;特色联动发展模式——以文化旅游特色为基础,与港口贸易及优势产业联动发展;以创新为动力的特色发展路径。最后,论文试着给出了宁波市发展市场化、国际化、专业化、特色品牌化会展业的对策建议。
Along with the acceleration of world economic integration and regional economic integration, the exhibition industry, which is a combination of commodity display, commodity trade and economic cooperation, has also developed quickly. As exhibitions can bring enormous economic and social benefits to the host cities, nowadays countries all over the world attach more and more importance to the exhibition industry. Under this circumstance, Ningbo Municipal Government has also put forward the strategic goal for its exhibition industry—establishing the international exhibition capital. At present, Ningbo’s exhibition industry has made certain achievements, yet there is still a wide gap with other developed cities of this industry at home and abroad. Ningbo’s exhibition industry is still in the preliminary stage, with a long way ahead. This thesis probes into the development mode and development route of Ningbo’s exhibition industry.
This paper starts with a systematic introduction and analysis of relevant theories about development mode of exhibition industry. Then it analyzes the significance and advantages of developing exhibition industry in Ningbo, through qualitative analysis and quantitative analysis, so as to demonstrate that Ningbo has excellent conditions to develop exhibition industry. After that, the thesis compares different development modes at home and abroad and finds that the concrete operation modes and management modes in different countries and regions vary, due to differences in starting time, economic strength, regional features, industrial basis, resource advantages and other development conditions. Therefore, this thesis, based on an analysis of the status quo and problems of Ningbo’s exhibitions industry, as well as domestic and foreign experience, puts forward a development mode for Ningbo’s exhibition industry, which has taken Ningbo’s features and advantages into consideration and accords with its reality. The mode consists: featured management mode—the government, trade association and exhibition enterprises take a reasonable position and form a joint force; the concrete operation mode—a featured development route supported by cultural tourism, co-developing with port trade and advantageous industries, and driven by innovation The thesis ends with some suggestions on the market orientation, internationalization, specialization and branding of Ningbo’s exhibition industry.
引文
[1]过聚荣.2006-2007中国会展经济发展报告.社会科学文献出版社,2007.
[2] BIE. Convention Relating to International Exhibition. www.bie-paris.org,1999.
[3] Johnny Allen. Festival and Special Event Management,Milton Old.:John Wiley & Sons Australia,1999.
[4] (法)赛尔旺,(日)竹田一平.国际级博览会影响研究.上海科学技术文献出版社,2003.
[5] UFI.Research on the Framework and development mode of Exhibition, http://www.ufi.org/.
[6]谢臣英,杨叶飞.关于广州加快国际会展业发展的思考.经济师, 2002.(2)95～96
[7]沈丹阳.政府主导型展会转型中的“三效四化”.国际商报,2004.
[8]徐祥生.加快上海会展产业的规范发展.上海商业,2004.(10)19～20
[9]王英华.我国政府在会展业发展中的作用研究,华东师范大学硕士论文,2005.
[10]应丽君.政府会展市场化研究.中国展览,2005.16～17
[11]施昌奎.会展经济:运营、管理、模式.中国经济出版社,2006.
[12]张冬冬.我国会展业运作模式探讨.经济研究导刊,2007.(6)184～185
[13] LawsonF.Congress. Convention and Exhibition Facilities: Planning, Design and Management,U.K.:Architectural Press Oxford,2000.
[14]保健云,徐梅.会展经济,一种蕴藏无限商机的新型经济,西南财经大学出版社,2000.
[15]北京国际城市发展研究院会展经济研究所.会展经济对城市经济发展的影响.中国会展经济信息网,2004.
[16] Van Peursen,C.A. The strategy of culture. North-Holland Publishing Company, 1974.
[17]伯恩斯.结构主义的视野.社会科学文献出版社,2000年.
[18] Thomas S.KuhnMichel Foucault.The Structure of Scientific Revolutions.China Social Science Publishing House Chengcheng Books Ltd.,1 999.
[19]肖文金.我国汽车产业发展模式研究.湖南师范大学硕士论文,2006.
[20]王杨,肖旭,于淑艳.软件产业发展模式研究.科学出版社,2009.8.
[21]李悦,李平.产业经济学.东北财经大学出版社,2002.
[22]徐波.中国环境产业发展模式研究.西北大学博士学位论文,2004.
[23]宁波市经济委员会.宁波品牌发展蓝皮书.宁波出版社,2008.4.
[24]苏东水.产业经济学.高等教育出版社,2000.
[25]高鸿业.西方经济学.中国人民大学出版社,2004.
[26]朱永旺.会展业发展探析及西安实证分析.西安理工大学学位论文,2005.
[27]宁波大学国际贸易课题组.宁波会展经济的拉动效应实证研究—以第六届中国国际家居博览会为例.经济丛刊, 2008.(6)34～37
[28]张松才.2008年宁波市会展业发展报告.宁波市人民政府,2008.
[29]干春晖.中国产业经济评论.上海辞书出版社,2005.
[30]鲁晓东.余姚市:领跑塑料产业发展创新商贸服务模式.人民网,2008.
[31]任鄂湘.论会展营销新策略.中国会展,2009.
[32]毛晓红.会展与城市经济发展研究.对外经济贸易大学硕士论文,2005.
[33]邓聚龙.灰色系统理论教程.华中理工大学出版社,1996.
[34]胡平.会展业经济拉动效应的实证研究.旅游学刊,2006.(11)81～85
[35]黄撰.欧洲会展经济研究.吉林大学硕士学位论文,2004.
[36]李志华.德国会展业给我国会展业的启迪.北方经贸,2007.(2)41～43
[37] DougasL.Dueate.The Exhibition Industry in the united states—A look to the Future,The Exhibition Industry Situation Analysis,Voi.l, No.2, 2002.
[38]博姆著.成功的会务组织.中国标准出版社,2001.
[39]杨易.北京会展业发展研究.中国农业大学硕士论文,2003.
[40]陈恩.香港会展业发展的经验与启迪.亚太经济,2005.(2)48～51
[41]张婧.香港会展业的成功之道及借鉴思路.价值工程,2006.(9)11～13
[42]王春才.北京会展业发展现状、趋势及对策研究.生产力研究,2008.(11)85～94
[43]郭东风.会展业:杭州应走以特取胜之路.浙江经济,1999.(11)40～41
[44]盛蕾.我国会展城市发展模式分析.商业现代化,2008.(1)251～252
[45]朱立文.中国会展城市备忘录.中国海关出版社,2003年版.
[46]刘大可,王起静.会展活动概论.清华大学出版社,2004.
[47]林宁.展览知识与实务.经济科学出版社,1999年版.
[48]金辉.会展概论.上海:上海人民出版社,2004.
[49]苏文才.会展概论.北京:高等教育出版社,2004.
[50]魏中龙,段炳德.我为会展狂,机械工业出版社,2002年版.
[51]胡尹燕.我国会展经济发展的国外借鉴和基本思路,安徽商贸技术学院学报.
[52]林金枫.哈尔滨会展经济发展研究,哈尔滨工程大学硕士学位论文,2006年
[53]孙明贵.会展经济学[M].北京:机械工业出版社,2006.
[54]王新刚.中国会展经济研究.吉林大学博士学位论文,2004
[55]常春光.国际会展业成熟运作模式及启示,学术交流,2007年6月
[56]郝寿义,安虎森.区域经济学[M],北京:经济科学出版社,2004.
[57]吴煌森.北京市会展业的发展现状和对策研究,对外经贸大学MBA学位论
[58] Peetr M. Viotusek and JnaeL Effete Global Change[J],Defining And Means Sustainability,The Bogie Physical Foundations,1996,New York
[59] William O’Toole & Phyllis Maculates. Corporate Event Prone Management. New York,USA .John Wiley & Sons Inc. 2002.
[60] Deborah robe. Expositions and Trade Shows. New York U.S.A John Wiley & Sops Inc. 2000
[61] Xiaogang Mao. The Differences of Traditional Cross-cultural Values and Their Influences on Tourist Consumptions Behaviors. China Business Review.2003,Vol3,No.10:23
[62] Pr1tehard,Annette. Reaching Out to the Gay tourist: opportunities and Threats in an Emerging Markets segment. Tourism Management.1998 Vo1.9,No.3:101
[63] Karin Weber. Meeting planners use and evaluation of convention and v1sitor bureaus. Tourism Management.2001 (22)
[2] BIE. Convention Relating to International Exhibition. www.bie-paris.org,1999.
[3] Johnny Allen. Festival and Special Event Management,Milton Old.:John Wiley & Sons Australia,1999.
[4] (法)赛尔旺,(日)竹田一平.国际级博览会影响研究.上海科学技术文献出版社,2003.
[5] UFI.Research on the Framework and development mode of Exhibition, http://www.ufi.org/.
[6]谢臣英,杨叶飞.关于广州加快国际会展业发展的思考.经济师, 2002.(2)95～96
[7]沈丹阳.政府主导型展会转型中的“三效四化”.国际商报,2004.
[8]徐祥生.加快上海会展产业的规范发展.上海商业,2004.(10)19～20
[9]王英华.我国政府在会展业发展中的作用研究,华东师范大学硕士论文,2005.
[10]应丽君.政府会展市场化研究.中国展览,2005.16～17
[11]施昌奎.会展经济:运营、管理、模式.中国经济出版社,2006.
[12]张冬冬.我国会展业运作模式探讨.经济研究导刊,2007.(6)184～185
[13] LawsonF.Congress. Convention and Exhibition Facilities: Planning, Design and Management,U.K.:Architectural Press Oxford,2000.
[14]保健云,徐梅.会展经济,一种蕴藏无限商机的新型经济,西南财经大学出版社,2000.
[15]北京国际城市发展研究院会展经济研究所.会展经济对城市经济发展的影响.中国会展经济信息网,2004.
[16] Van Peursen,C.A. The strategy of culture. North-Holland Publishing Company, 1974.
[17]伯恩斯.结构主义的视野.社会科学文献出版社,2000年.
[18] Thomas S.KuhnMichel Foucault.The Structure of Scientific Revolutions.China Social Science Publishing House Chengcheng Books Ltd.,1 999.
[19]肖文金.我国汽车产业发展模式研究.湖南师范大学硕士论文,2006.
[20]王杨,肖旭,于淑艳.软件产业发展模式研究.科学出版社,2009.8.
[21]李悦,李平.产业经济学.东北财经大学出版社,2002.
[22]徐波.中国环境产业发展模式研究.西北大学博士学位论文,2004.
[23]宁波市经济委员会.宁波品牌发展蓝皮书.宁波出版社,2008.4.
[24]苏东水.产业经济学.高等教育出版社,2000.
[25]高鸿业.西方经济学.中国人民大学出版社,2004.
[26]朱永旺.会展业发展探析及西安实证分析.西安理工大学学位论文,2005.
[27]宁波大学国际贸易课题组.宁波会展经济的拉动效应实证研究—以第六届中国国际家居博览会为例.经济丛刊, 2008.(6)34～37
[28]张松才.2008年宁波市会展业发展报告.宁波市人民政府,2008.
[29]干春晖.中国产业经济评论.上海辞书出版社,2005.
[30]鲁晓东.余姚市:领跑塑料产业发展创新商贸服务模式.人民网,2008.
[31]任鄂湘.论会展营销新策略.中国会展,2009.
[32]毛晓红.会展与城市经济发展研究.对外经济贸易大学硕士论文,2005.
[33]邓聚龙.灰色系统理论教程.华中理工大学出版社,1996.
[34]胡平.会展业经济拉动效应的实证研究.旅游学刊,2006.(11)81～85
[35]黄撰.欧洲会展经济研究.吉林大学硕士学位论文,2004.
[36]李志华.德国会展业给我国会展业的启迪.北方经贸,2007.(2)41～43
[37] DougasL.Dueate.The Exhibition Industry in the united states—A look to the Future,The Exhibition Industry Situation Analysis,Voi.l, No.2, 2002.
[38]博姆著.成功的会务组织.中国标准出版社,2001.
[39]杨易.北京会展业发展研究.中国农业大学硕士论文,2003.
[40]陈恩.香港会展业发展的经验与启迪.亚太经济,2005.(2)48～51
[41]张婧.香港会展业的成功之道及借鉴思路.价值工程,2006.(9)11～13
[42]王春才.北京会展业发展现状、趋势及对策研究.生产力研究,2008.(11)85～94
[43]郭东风.会展业:杭州应走以特取胜之路.浙江经济,1999.(11)40～41
[44]盛蕾.我国会展城市发展模式分析.商业现代化,2008.(1)251～252
[45]朱立文.中国会展城市备忘录.中国海关出版社,2003年版.
[46]刘大可,王起静.会展活动概论.清华大学出版社,2004.
[47]林宁.展览知识与实务.经济科学出版社,1999年版.
[48]金辉.会展概论.上海:上海人民出版社,2004.
[49]苏文才.会展概论.北京:高等教育出版社,2004.
[50]魏中龙,段炳德.我为会展狂,机械工业出版社,2002年版.
[51]胡尹燕.我国会展经济发展的国外借鉴和基本思路,安徽商贸技术学院学报.
[52]林金枫.哈尔滨会展经济发展研究,哈尔滨工程大学硕士学位论文,2006年
[53]孙明贵.会展经济学[M].北京:机械工业出版社,2006.
[54]王新刚.中国会展经济研究.吉林大学博士学位论文,2004
[55]常春光.国际会展业成熟运作模式及启示,学术交流,2007年6月
[56]郝寿义,安虎森.区域经济学[M],北京:经济科学出版社,2004.
[57]吴煌森.北京市会展业的发展现状和对策研究,对外经贸大学MBA学位论
[58] Peetr M. Viotusek and JnaeL Effete Global Change[J],Defining And Means Sustainability,The Bogie Physical Foundations,1996,New York
[59] William O’Toole & Phyllis Maculates. Corporate Event Prone Management. New York,USA .John Wiley & Sons Inc. 2002.
[60] Deborah robe. Expositions and Trade Shows. New York U.S.A John Wiley & Sops Inc. 2000
[61] Xiaogang Mao. The Differences of Traditional Cross-cultural Values and Their Influences on Tourist Consumptions Behaviors. China Business Review.2003,Vol3,No.10:23
[62] Pr1tehard,Annette. Reaching Out to the Gay tourist: opportunities and Threats in an Emerging Markets segment. Tourism Management.1998 Vo1.9,No.3:101
[63] Karin Weber. Meeting planners use and evaluation of convention and v1sitor bureaus. Tourism Management.2001 (22)