摘要
Jember is a town in the East Java province with a high appeal to become a tourism city. The local delicacy as souvenirs and gifts to bring to families at the tourists’ hometown became one of the important things sought by tourists when traveling to Jember. This can be viewed by industries to acquire income. Besides the available raw materials or ingredients that can be obtained easily, there are many visible things such as the human resources that can process raw materials into high-value finished products. A trending home-based industry today in Jember regency is a raw cassava based industry, as well as its derivative food products such as suwar-suwir, brownies, Dodol and Bakpia Tape. This research is a qualitative descriptive study, by providing in-depth descriptions of the cottage industry. This article description focused on the fundamental problem faced by the home-based industry and alternative solutions. SWOT analysis was applied as an analysis to determine the strategies adopted by small industries to survive and develop their business. SWOT analysis is an effort to identify the scope of strengths, weaknesses, opportunities, and threats that determine the performance of a company or small business. The analysis results showed that the fundamental problem faced by the home-based industry is the short durability of some of the products, so that a longer time shipping of products to outside of the Java and Bali islands cannot be done. The lack of technology usage such as social media and website as a promotional medium and low quality of human resources are also an obstacle in the business. The absence of a community or inter-industry organization is also an obstacle to develop the business