技术进步、政府培训与农民增收——基于辽宁省东港市444份地理标志草莓种植农户问卷调查
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摘要
从品牌溢价入手,在理论分析品牌价值对农户种植收益的影响,并基于东港市444份草莓农户问卷调查,实证分析技术进步与政府培训等因素对农户增收的影响。结果表明:地理标志的品牌价值为农产品的市场销售带来增值保收的效益,有利于提高农户销售收益;农户增收主要受劳动力老龄化程度和受教育程度等个体特征因素以及政府政策服务、科研成果支持和销售路径现代化程度等外部环境因素影响,种植品种与技术的进步更新以及政府生产经营培训会显著促进农民增收。据此,提出加强品牌建设与推广、吸纳年轻的人力资本回流、转"输血式"扶持为"造血式"扶植、鼓励对新品种新技术的研发以及发展农村新产业新业态等针对性政策建议。
Starting from the brand premium effect,this paper theoretically analyzed how brand value affects farmers' planting income and empirically studied the effect from disparate sectoral factors like technical progress and government training on the increase of farmers' income,based on questionnaires of 444 strawberry farmers.The results show that the brand value of geographical indications could add value to the products and curb the price fall,which contributes to farmers' improved sales revenue;The increase of farmers' income is mainly affected by the individual characteristic factors like the aging extent and the education level of the laborers,as well as external circumstance factors such as policy service from the government,scientific research achievements supplies and the modernization extent of the sale path;The advancement in planting varieties and technologies and the government training of agriculture production and operation will significantly increase farmers' income.Accordingly,the paper proposed some policy recommendations like strengthening brand building and promotion,attracting young human capital to return,turning "blood transfusion"support into "hematopoietic support",encouraging the research and development of new cultivars and new technologies,developing new rural industries formats,and so on.
Starting from the brand premium effect,this paper theoretically analyzed how brand value affects farmers' planting income and empirically studied the effect from disparate sectoral factors like technical progress and government training on the increase of farmers' income,based on questionnaires of 444 strawberry farmers.The results show that the brand value of geographical indications could add value to the products and curb the price fall,which contributes to farmers' improved sales revenue;The increase of farmers' income is mainly affected by the individual characteristic factors like the aging extent and the education level of the laborers,as well as external circumstance factors such as policy service from the government,scientific research achievements supplies and the modernization extent of the sale path;The advancement in planting varieties and technologies and the government training of agriculture production and operation will significantly increase farmers' income.Accordingly,the paper proposed some policy recommendations like strengthening brand building and promotion,attracting young human capital to return,turning "blood transfusion"support into "hematopoietic support",encouraging the research and development of new cultivars and new technologies,developing new rural industries formats,and so on.
引文
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[19]Agnieszka Hajdukiewicz.European Union agri-food quality schemes for the protection and promotion of geographical indications and traditional specialities:An economic perspective[J].Folia Horticulture,2014,26(1):3-17.
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[21]孙曰瑶,刘华军.品牌经济学原理[M].北京:经济科学出版社,2007:7.
[22]孙曰瑶,刘华军.经济永续增长的品牌经济模型[J].福建论坛(人文社会科学版),2006(2):67-71.
[23]叶云.利用地理标志促进农业发展与农民增收——品牌价值提升农产品竞争力研究[J].中国物价,2009(5):27-30.
[24]孔祥智.农业经济学[M].北京:中国人民大学出版社,2014:14-15.
[2]国务院办公厅.国务院办公厅关于完善支持政策促进农民增收的若干意见:国办发[2016]87号[A/OL].(2016-11-24)[2016-12-06].http://www.gov.cn/zhengce/content/2016-12/06/content_5143969.htm.
[3]Christophe C,Ngo MA.An analysis of the european communities:Protection of trademarks and geographical indications for agricultural products and foodstuffs dispute[J].The Journal of World Intellectual Property,2007(10):171-186.
[4]王文龙.中国地理标志农产品品牌竞争力提升研究[J].财经问题研究,2016(8):80-86.
[5]谢敏.地理标志农产品对品牌营销竞争力的影响——以四川省为例[J].中国农业资源与区划,2017,38(4):207-213.
[6]郭倩倩,宋敏,周元春,等.基于Interbrand模型的山西农产品地理标志品牌价值评估研究[J].农业现代化研究,2015,36(3):450-455.
[7]陈莉.青岛市地理标志农产品公共品牌构建路径研究[J].青岛农业大学学报(社会科学版),2016,28(3):37-43.
[8]杨建辉,任建兰.消费者对农产品地理标志认知的评价及影响因素分析[J].调研世界,2015(1):19-23.
[9]周安宁,应瑞瑶.消费者对地理标志农产品支付意愿及其影响因素研究——基于消费者行为心理因素的分析框架及实证检验[J].学术探索,2012(5):110-113.
[10]徐纪安.游客对地理标志农产品的价值感知及其影响因素分析——以庐山云雾茶为例[J].江西农业学报,2014,26(10):142-146.
[11]龚娅萍.实施地理标志农产品保护促进区域农村经济发展[J].中国农业资源与区划,2012,33(5):63-67.
[12]Zuzana IIková.Rights to designaton focusing on protected designations and geographical indications of agricultural products and foodstuffs[J].EU agrarian Law,2015,3(2):55-60.
[13]王文,方维亮.特色农产品地理标志保护与安徽农业[J].安徽农业大学学报(社会科学版),2006,15(6):24-27.
[14]尚旭东,李秉龙.我国地理标志农产品保护和发展:问题与对策[J].价格理论与实践,2011(11):72-73.
[15]孙亚楠,胡浩.地理标志农产品发展对策研究[J].经济纵横,2015(7):81-84.
[16]王秀梅,杜智民.地理标志农产品标准化之法律经济分析[J].西北农林科技大学学报(社会科学版),2011,11(6):148-154.
[17]夏龙,姜德娟,隋文香.中国地理标志农产品的空间分布与增收效应[J].产经评论,2015,6(1):78-91.
[18]邰秀军,杨慧珍,陈荣.地理标志农产品产业化的减贫增收效应——基于山西省110个县的实证分析[J].中国农业资源与区划,2017,38(6):144-149,225.
[19]Agnieszka Hajdukiewicz.European Union agri-food quality schemes for the protection and promotion of geographical indications and traditional specialities:An economic perspective[J].Folia Horticulture,2014,26(1):3-17.
[20]占辉斌.我国地理标志保护制度对农民增收的促进作用研究——基于江西、安徽省934户的调查数据[J].黑龙江八一农垦大学学报,2014,26(4):116-118,128.
[21]孙曰瑶,刘华军.品牌经济学原理[M].北京:经济科学出版社,2007:7.
[22]孙曰瑶,刘华军.经济永续增长的品牌经济模型[J].福建论坛(人文社会科学版),2006(2):67-71.
[23]叶云.利用地理标志促进农业发展与农民增收——品牌价值提升农产品竞争力研究[J].中国物价,2009(5):27-30.
[24]孔祥智.农业经济学[M].北京:中国人民大学出版社,2014:14-15.