随机需求下具有风险厌恶零售商的供应链间价格竞争研究
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摘要
研究了随机需求下两条供应链间的价格竞争,每条供应链均由一个风险中性的制造商和一个风险厌恶的零售商组成,分析了两条供应链均分散式决策、均集中式决策和一条供应链分散式决策另一条供应链集中式决策三种竞争模式下供应链成员的定价策略,比较了各模式下的均衡价格和期望利润。算例分析结果表明,零售商的产品零售价格随着其风险厌恶系数的增大而降低;制造商的产品批发价格随着供应链中零售商的风险厌恶系数的增大而提高;供应链的期望利润随着零售商风险厌恶系数的增大而减小。
In this paper, we studied the price competition between two supply chains under stochastic demand, compared the balanced price and expected profit in three modes, and at the end, through a numerical example, demonstrated that the retailing price of the retailers in the supply chains lowered with the increase of its risk aversion coefficient, the wholesaling price of the manufactures rose with the increase of the retailers' s risk aversion coefficient and the expected profit of the supply chain decreased with the increase of the retailer's risk aversion coefficient.
In this paper, we studied the price competition between two supply chains under stochastic demand, compared the balanced price and expected profit in three modes, and at the end, through a numerical example, demonstrated that the retailing price of the retailers in the supply chains lowered with the increase of its risk aversion coefficient, the wholesaling price of the manufactures rose with the increase of the retailers' s risk aversion coefficient and the expected profit of the supply chain decreased with the increase of the retailer's risk aversion coefficient.
引文
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[13]易余胤,陈月霄.需求不确定条件下的闭环供应链模型[J].计算机集成制造系统,2010,16(7):1 531-1 538.
[14]侯琳琳,邱菀华.零售商价格竞争下供应链的均衡及协调研究[J].系统工程学报,2010,25(2):246-250.
[15]艾兴政,马建华,唐小我.不确定环境下链与链竞争纵向联盟与收益分享[J].管理科学学报,2010,13(7):1-8.
[16]侯玲,陈东彦,滕春贤.在风险规避下考虑质量因素的竞争供应链的均衡策略研究[J].运筹与管理,2013,(1):112-119.
[2]鲁其辉,朱道立.质量与价格竞争供应链的均衡与协调策略研究[J].管理科学学报,2009,12(3):56-64.
[3]廖涛,艾兴政,唐小我.链与链基于价格和服务竞争纵向结构选择[J].控制与决策,2009,24(10):1 540-1 546.
[4]肖迪,黄培清.基于供应链间价格竞争的供货渠道选择策略[J].工业工程与管理,2010,15(4):31-34.
[5]Anderson E J,Bao Y.Price competition with integrated and decentralized supply chains[J].European Journal of Operational Research,2010,200:227-234.
[6]孙荣庭,孙林岩,李刚.考虑零售商竞争的供应链契约选择模型[J].运筹与管理,2011,(5):200-205.
[7]徐兵,孙刚.需求依赖于货架展示量的供应链链间竞争与链内协调研究[J].管理工程学报,2011,25(1):197-202.
[8]Bernstein F,Federgruen A.Decentralized Supply Chains with competing retailers under demand uncertainty[J].Management Science,2005,51(1):18-29.
[9]Bernstein F,Federgruen A.Coordination mechanisms for supply chains under price and service competition[J].Manufacturing&Service Operations Management,2007,9(3):242-262.
[10]Xiao T J,Yang D Q.Price and service competition of supply chains with risk-averse retailers under demand uncertainty[J].International Journal of Production Economics,2008,114:187-200.
[11]艾兴政,唐小我,涂智寿.不确定环境下链与链竞争的纵向控制结构绩效[J].系统工程学报,2008,23(2):188-193.
[12]Ibtinen S,Koichi N.Competition in a decentralized supply chain under price and safety stock sensitive stochastic demand and buyback contract[J].Journal of Advanced Mechanical Design,Systems,and Manufacturing,2010,4(3):627-636.
[13]易余胤,陈月霄.需求不确定条件下的闭环供应链模型[J].计算机集成制造系统,2010,16(7):1 531-1 538.
[14]侯琳琳,邱菀华.零售商价格竞争下供应链的均衡及协调研究[J].系统工程学报,2010,25(2):246-250.
[15]艾兴政,马建华,唐小我.不确定环境下链与链竞争纵向联盟与收益分享[J].管理科学学报,2010,13(7):1-8.
[16]侯玲,陈东彦,滕春贤.在风险规避下考虑质量因素的竞争供应链的均衡策略研究[J].运筹与管理,2013,(1):112-119.