区域创意产业特色发展下的吴越文化传承创新

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英文篇名：Wuyue Cultural Inheritance and Innovation under the Characteristic Development of Regional Creative Industries 作者：龚瑜 英文作者：GONG Yu;Wuxi City College of Vocational Technology; 关键词：吴越文化 ; 传承创新 ; 区域 ; 创意产业 英文关键词：Wuyue culture;;inheritance and innovation;;region;;creative industry 中文刊名：CZXZ 英文刊名：Journal of Changzhou College of Information Technology 机构：无锡城市职业技术学院; 出版日期：2018-10-15 出版单位：常州信息职业技术学院学报 年：2018 期：v.17;No.89 基金：2017年度江苏省教育厅高校哲学社会科学研究基金项目“吴越传统文脉介入苏南文化创意产业的传承与再生研究”(2017SJB0886) 语种：中文; 页：CZXZ201805025 页数：4 CN：05 ISSN：32-1688/Z 分类号：93-96

摘要

吴越文化在区域创意产业中的利用具有双重性,一方面要注重传承,保留地域文化特色;一方面要推陈出新,实现传统文化创造性转化。目前,吴越文化的传承还存在着若干问题,作为区域创意产业发展的内在要求,需要构建传统文化与创意产业特色发展的互动关系,通过拓宽创意产业类型、构建定位特色、打造文化品牌、推动创意人才建设等途径,实现吴越文化繁荣和吴地区域创意产业特色发展的良性格局。
        The utilization of Wuyue culture in regional creative industries has a dual nature. On the one hand,we must pay attention to the inheritance and preservation of the regional cultural characteristics. On the other hand,we must bring forth new ideas and realize the creative transformation of traditional culture. At present,there are still some problems in the inheritance and utilization of Wuyue culture. As an inherent requirement of the development of regional creative industries,it is necessary to build an interactive relationship between traditional culture and the development of creative industries. By broadening the varieities of creative industries,building the positioning features,creating cultural brands,and promoting the construction of creative talents,the positive interaction pattern of the cultural prosperity of Wuyue and the development of regional creative industries can be achieved.

引文

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