云南省核桃产业发展策略研究
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摘要
以核桃销售终端为切入点,基于云南省核桃消费市场调研数据和统计年鉴静态数据对云南省核桃产业如何健康有序发展进行研究。结果表明:中国核桃市场供给量略小于需求量,核桃产业未来发展空间大;云南省核桃产业发展面临着市场体系不完善、有效监管体系缺乏、深加工技术落后、品牌化进程缓慢、营销模式单一等问题。因此,建议着力打造高品质核桃及其相关产品,构建核桃健康消费市场体系,加强科技资金投入力度以及加快品牌建设,促进云南省核桃产业快速、健康、有序发展。
⑴ Background——As one of the important industries that Yunnan Province has vigorously developed in recent years,the walnut industry has played an important role in increasing farmers' production and income,and realizing rural revitalization.Under the background of the country's vigorous implementation of the supply-side reform policy,how to solve the difficult situation of walnut sales and how to ensure the healthy and orderly development while developing rapidly are urgent problems for the academic community.⑵ Methods——Based on the theory of supply and demand,the problems between the supply of walnut industry market and consumer demand are analyzed.The discussion method is used to conduct a research on the supply and sales of walnut products.Questionnaires are used to investigate the consumers' consumption preferences and demands for walnut products in Kunming.A field research is conducted on the walnut trading market in the traditional walnut producing areas of Dali Bai Autonomous Prefecture,Chuxiong Yi Autonomous Prefecture,Baoshan City and Lincang City in Yunnan Province,so as to learn about the information of market supervision system,product processing and sales.⑶ Results——The current domestic demand for walnuts is slightly greater than the supply and the walnut industry has a good development prospect;in the online and offline sales platform,the walnut product category is rich,and the prices of walnut primary processed products and deep processed products are quite different.The price difference between traditional unprocessed products and deep processed products is up to 15 times.The online walnut product brands and sales volume are relatively more compared with those of offline;compared with deep processed products,the primary processed products are more popular with consumers,which may be related to the characteristics of walnut products,processing technology,processing quality,sales channels and other factors.Through visiting the main producing areas of walnuts,we found that the walnut market supervision system is imperfect.In the sales markets of walnut producing areas and the farmer's markets in the walnut consumption areas,many walnut products,which have no product packaging,no production date,no place of origin identification,no health and quarantine,can be found.At the same time,in terms of technology investment and product processing,compared with Xinjiang,Hebei and other walnut provinces,the market competitiveness of Yunnan walnut industry is obviously insufficient.In addition,the marketing mode of walnut products in Yunnan Province is backward and the national famous brand has not yet been established,which further restricts the healthy and long-term development of the walnut industry.⑷ Conclusions and Discussions——First,the relevant government departments should actively establish and improve the market system for the supervision and sales of walnut products,severely crack down on illegal activities such as disrupting market order and product fraud and punish illegal traders,so as to ensure the quality of walnut products in market sales.Second,government departments,universities,research institutes and other social organizations should jointly support the improvement of the quality of walnut products in Yunnan Province.We should not only strengthen the support for the production of walnut products,but also strengthen the support for the sales of walnut products.Finally,the major walnut producing areas in Yunnan Province should establish the awareness of weakening regional walnut brand,and actively respond to the creation of the province's walnut brand"Yunnan walnut",so as to help better realize the brand effect of Yunnan walnut in the country.
⑴ Background——As one of the important industries that Yunnan Province has vigorously developed in recent years,the walnut industry has played an important role in increasing farmers' production and income,and realizing rural revitalization.Under the background of the country's vigorous implementation of the supply-side reform policy,how to solve the difficult situation of walnut sales and how to ensure the healthy and orderly development while developing rapidly are urgent problems for the academic community.⑵ Methods——Based on the theory of supply and demand,the problems between the supply of walnut industry market and consumer demand are analyzed.The discussion method is used to conduct a research on the supply and sales of walnut products.Questionnaires are used to investigate the consumers' consumption preferences and demands for walnut products in Kunming.A field research is conducted on the walnut trading market in the traditional walnut producing areas of Dali Bai Autonomous Prefecture,Chuxiong Yi Autonomous Prefecture,Baoshan City and Lincang City in Yunnan Province,so as to learn about the information of market supervision system,product processing and sales.⑶ Results——The current domestic demand for walnuts is slightly greater than the supply and the walnut industry has a good development prospect;in the online and offline sales platform,the walnut product category is rich,and the prices of walnut primary processed products and deep processed products are quite different.The price difference between traditional unprocessed products and deep processed products is up to 15 times.The online walnut product brands and sales volume are relatively more compared with those of offline;compared with deep processed products,the primary processed products are more popular with consumers,which may be related to the characteristics of walnut products,processing technology,processing quality,sales channels and other factors.Through visiting the main producing areas of walnuts,we found that the walnut market supervision system is imperfect.In the sales markets of walnut producing areas and the farmer's markets in the walnut consumption areas,many walnut products,which have no product packaging,no production date,no place of origin identification,no health and quarantine,can be found.At the same time,in terms of technology investment and product processing,compared with Xinjiang,Hebei and other walnut provinces,the market competitiveness of Yunnan walnut industry is obviously insufficient.In addition,the marketing mode of walnut products in Yunnan Province is backward and the national famous brand has not yet been established,which further restricts the healthy and long-term development of the walnut industry.⑷ Conclusions and Discussions——First,the relevant government departments should actively establish and improve the market system for the supervision and sales of walnut products,severely crack down on illegal activities such as disrupting market order and product fraud and punish illegal traders,so as to ensure the quality of walnut products in market sales.Second,government departments,universities,research institutes and other social organizations should jointly support the improvement of the quality of walnut products in Yunnan Province.We should not only strengthen the support for the production of walnut products,but also strengthen the support for the sales of walnut products.Finally,the major walnut producing areas in Yunnan Province should establish the awareness of weakening regional walnut brand,and actively respond to the creation of the province's walnut brand"Yunnan walnut",so as to help better realize the brand effect of Yunnan walnut in the country.
引文
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[16]宋明芳.基于“互联网+”的农产品流通主体转型升级策略分析[J].商业经济研究,2017(10):148-150.
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[18]席同力.武安市核桃产业发展现状及对策研究[D].邯郸:河北工程大学,2018:3-12.
[19]傅本重,邹路路,朱洁倩,等.中国核桃生产现状与发展思路[J].江苏农业科学,2018,46(18):5-8.
[20]易善军.世界核桃生产概况及中国核桃提升策略[J].四川林业科技,2017,38(5):105-108,117.
[21]张欢欢.不同种植模式下核桃产业的综合效益比较与技术效率研究[D].阿拉尔:塔里木大学,2017:1-10.
[22]李婷,郭亚军,姚顺波.中国木本食用油料价格波动规律分析:以油茶、核桃为例[J].林业经济问题,2014,34(2):138-144.
[23]谢彦明,陶婷.农户核桃交易契约链参与意愿分析:基于核桃种植农户的调查[J].林业经济问题,2013,33(3):263-268.
[24]耿树香,宁德鲁,陈海云,等.云南主栽核桃品种功能成分综合评价[J].南京林业大学学报(自然科学版),2019,43(2):209-215 .
[25]吕秋菊,沈月琴,高宇列,等.山核桃产业的发展过程、动因及展望[J].浙江农林大学学报,2012,29(1):97-103.
[26]李忠新,杨莉玲,阿布力孜·巴斯提,等.中国核桃产业发展研究[J].中国农机化学报,2013,34(4):23-28.
[27]党转转,马惠兰.中国核桃国内市场消费特征及潜力预测[J].北方园艺,2015(18):211-215.
[28]王一明,易露霞.基于供需理论构建广州低碳陆路交通调控研究[J].生态经济,2012(9):124-129.
[29]段冬旭,周剑,胡友群.基于供需理论的公共体育资源有效配置[J].沈阳体育学院学报,2011,30(6):68-72.
[30]石玉凤,王立杰.人寿保险市场供需理论探索[J].科技进步与对策,2003,20(5):103-105.
[31]李娅,余红红.基于全产业链视角的云南省核桃产业国内竞争力分析[J].林业经济问题,2018,38(5):38-43,104.
[32]杨文营,谢萍.云南省核桃产业发展制约因素和对策探讨[J].当代经济,2016(2):78-79.
[33]李娅,韩长志.云南省三台乡核桃产业发展现状及对策分析[J].北方园艺,2013(15):193-197.
[34]李天兰.水酶法提取核桃油及多不饱和脂肪酸富集研究[D].乌鲁木齐:新疆农业大学,2013:1-3.
[2]刘海.“供给侧改革”框架下农村旅游产业的转型升级[J].农业经济,2018(4):52-53.
[3]翟绪军,臧佳微,张琦.伊春国有林区森林旅游产业发展新模式研究:基于林业供给侧改革[J].林业经济,2018,40(1):66-70.
[4]程遥.供给侧改革与黑龙江大豆产业发展研究[J].大豆科学,2018,37(1):126-130.
[5]李琳森,张旭锐.基于供给侧改革的森林生态标志产品研究[J].林业经济问题,2018,38(1):15-20.
[6]朱颖,张滨,倪红伟,等.基于公共产品供给理论的森林生态产品产出效率比较分析[J].林业经济问题,2018,38(2):25-32.
[7]赵爱民.供给侧改革下中国休闲农业与乡村旅游发展研究[J].世界农业,2018(11):241-245.
[8]周晓梅.产业融合背景下乡村旅游转型升级战略[J].农业经济,2016(7):17-19.
[9]谢家平,杨光.基于农业供给侧改革的农业产业链转型升级研究[J].福建论坛(人文社会科学版),2017(10):17-23.
[10]何婧华.我国农产品对外贸易战略转型的实现路径研究:以供给侧结构性改革为背景[J].农业经济,2018(4):117-119.
[11]徐德兵,袁其琼,陈福,等.油茶产业转型升级的瓶颈及对策研究[J].林业经济问题,2017,37(6):78-83.
[12]曹玉昆,黄显乔,朱震锋.基于偏离-份额法的国有林区产业结构分析[J].林业经济问题,2018,38(2):1-6.
[13]潘小慈.供给侧改革背景下浙江省乡村旅游转型升级研究[J].广西社会科学,2017(5):80-82.
[14]董广智.中国乡村旅游转型发展模式及驱动机制研究[J].农业经济,2017(4):44-45.
[15]寇光涛,卢凤君.“互联网+农业产业链”的实践总结与创新路径[J].农村经济,2016(8):30-34.
[16]宋明芳.基于“互联网+”的农产品流通主体转型升级策略分析[J].商业经济研究,2017(10):148-150.
[17]李娅,韩长志.云南省核桃产业发展现状及对策分析[J].经济林研究,2012,30(4):162-167.
[18]席同力.武安市核桃产业发展现状及对策研究[D].邯郸:河北工程大学,2018:3-12.
[19]傅本重,邹路路,朱洁倩,等.中国核桃生产现状与发展思路[J].江苏农业科学,2018,46(18):5-8.
[20]易善军.世界核桃生产概况及中国核桃提升策略[J].四川林业科技,2017,38(5):105-108,117.
[21]张欢欢.不同种植模式下核桃产业的综合效益比较与技术效率研究[D].阿拉尔:塔里木大学,2017:1-10.
[22]李婷,郭亚军,姚顺波.中国木本食用油料价格波动规律分析:以油茶、核桃为例[J].林业经济问题,2014,34(2):138-144.
[23]谢彦明,陶婷.农户核桃交易契约链参与意愿分析:基于核桃种植农户的调查[J].林业经济问题,2013,33(3):263-268.
[24]耿树香,宁德鲁,陈海云,等.云南主栽核桃品种功能成分综合评价[J].南京林业大学学报(自然科学版),2019,43(2):209-215 .
[25]吕秋菊,沈月琴,高宇列,等.山核桃产业的发展过程、动因及展望[J].浙江农林大学学报,2012,29(1):97-103.
[26]李忠新,杨莉玲,阿布力孜·巴斯提,等.中国核桃产业发展研究[J].中国农机化学报,2013,34(4):23-28.
[27]党转转,马惠兰.中国核桃国内市场消费特征及潜力预测[J].北方园艺,2015(18):211-215.
[28]王一明,易露霞.基于供需理论构建广州低碳陆路交通调控研究[J].生态经济,2012(9):124-129.
[29]段冬旭,周剑,胡友群.基于供需理论的公共体育资源有效配置[J].沈阳体育学院学报,2011,30(6):68-72.
[30]石玉凤,王立杰.人寿保险市场供需理论探索[J].科技进步与对策,2003,20(5):103-105.
[31]李娅,余红红.基于全产业链视角的云南省核桃产业国内竞争力分析[J].林业经济问题,2018,38(5):38-43,104.
[32]杨文营,谢萍.云南省核桃产业发展制约因素和对策探讨[J].当代经济,2016(2):78-79.
[33]李娅,韩长志.云南省三台乡核桃产业发展现状及对策分析[J].北方园艺,2013(15):193-197.
[34]李天兰.水酶法提取核桃油及多不饱和脂肪酸富集研究[D].乌鲁木齐:新疆农业大学,2013:1-3.