传统工艺的现代重生——王兴懋酱园的田野考察与设计创新
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摘要
针对江苏省淮安市非物质文化遗产"王兴懋酱园"纯手工酿制的酱油和酱菜的酿制技艺、产品特色以及酿制过程和工具等进行深度剖析,结合前人研究成果,将其放置于视觉传达设计的语境中,研究其在创意传承视角下传统手工作坊整合发展思路以及策略;在理论联系实践的基础上,通过跨界整合、全方位挖掘研究视觉传达设计对"王兴懋酱园"纯手工产品的包装设计。
In order to deeply analyze the brewing skills of the hand-made sauce and pickles,the characteristics of the products and the brewing process and tools of Wang Xingmao's Sauce and Pickle Plant,an intangible cultural heritage of the Huai'an City in Jiangsu Province,this paper combines the research results of those predecessors and puts them into the perspective of visual communication design to study the theories and strategies for an integrated development of traditional hand workshops. Through a cross-border integration in and an all-round study of the effects of the visual communication design on the packaging design of the handmade products from Wang Xingmao 's,borrowing from Kikkoman of Japan and Sanhesimei of Yangzhou,a new theory is achieved based on practice in design.
In order to deeply analyze the brewing skills of the hand-made sauce and pickles,the characteristics of the products and the brewing process and tools of Wang Xingmao's Sauce and Pickle Plant,an intangible cultural heritage of the Huai'an City in Jiangsu Province,this paper combines the research results of those predecessors and puts them into the perspective of visual communication design to study the theories and strategies for an integrated development of traditional hand workshops. Through a cross-border integration in and an all-round study of the effects of the visual communication design on the packaging design of the handmade products from Wang Xingmao 's,borrowing from Kikkoman of Japan and Sanhesimei of Yangzhou,a new theory is achieved based on practice in design.
引文
[1]刘维尚,基于视觉传达语境下的武强年画再生性设计研究[D〗.秦皇岛:燕山大学,2014.
[2]耿健斌.基于庙底沟彩陶纹样分析的再设计[D].济南:山东工艺美术学院,2015.
(1)南宋林洪.《山家清供》卷一(山海羹)。
[2]耿健斌.基于庙底沟彩陶纹样分析的再设计[D].济南:山东工艺美术学院,2015.
(1)南宋林洪.《山家清供》卷一(山海羹)。