基于游客感知的桂林大圩毛洲岛乡村旅游服务质量研究
|
摘要
文章基于游客感知视角,在建立桂林大圩毛洲岛乡村旅游服务质量评价指标体系的基础上,结合当地游客的问卷调查分析,发现桂林大圩毛洲岛乡村旅游服务质量整体一般,当地旅游服务设施不够完善、服务人员综合素质较低、旅游产品类型单一等问题依然存在,基于此,提出进一步提升桂林大圩毛洲岛乡村旅游服务质量的对策,以期为促进桂林大圩毛洲岛乡村旅游业的可持续发展提供若干参考借鉴。
Based on the perception of tourists, this paper establishes the evaluation index system of rural tourism service quality in Maozhou Island of Daxu, Guilin, and combines the questionnaire survey of local tourists. It is known that the overall quality of rural tourism service in Maozhou Island of Daxu, Guilin is general, and some problems still exist, including the inadequacy of tourism service facilities, low comprehensive quality of service personnel and single type of tourism products. For this reason, the article puts forward a series of countermeasures to improve the quality of rural tourism service in Maozhou Island of Daxu, Guilin, with a view to promote the sustainable development of rural tourism in the region.
Based on the perception of tourists, this paper establishes the evaluation index system of rural tourism service quality in Maozhou Island of Daxu, Guilin, and combines the questionnaire survey of local tourists. It is known that the overall quality of rural tourism service in Maozhou Island of Daxu, Guilin is general, and some problems still exist, including the inadequacy of tourism service facilities, low comprehensive quality of service personnel and single type of tourism products. For this reason, the article puts forward a series of countermeasures to improve the quality of rural tourism service in Maozhou Island of Daxu, Guilin, with a view to promote the sustainable development of rural tourism in the region.
引文
[1]费维骏.基于SERVQUAL的农家乐旅游服务质量评价及实证研究[D].杭州:浙江工商大学,2008.
[2]程兴火,周玲强.乡村旅游服务质量测评模型的构建[J].北京第二外国语学院学报,2008(7):1-7.
[3]钟姝.基于游客感知的小城镇旅游服务质量评价研究[D].昆明:昆明理工大学,2013.
[4]陈炜,高翔,张萍.基于游客感知的嘉善县西塘古镇旅游服务质量研究[J].广西科技师范学院学报,2016(4):89-94,108.
[5]闫金娟,赵希勇.基于SERVPERF的乡村旅游服务质量评价体系研究[J].哈尔滨商业大学学报(社会科学版),2016(4):111-118.
[2]程兴火,周玲强.乡村旅游服务质量测评模型的构建[J].北京第二外国语学院学报,2008(7):1-7.
[3]钟姝.基于游客感知的小城镇旅游服务质量评价研究[D].昆明:昆明理工大学,2013.
[4]陈炜,高翔,张萍.基于游客感知的嘉善县西塘古镇旅游服务质量研究[J].广西科技师范学院学报,2016(4):89-94,108.
[5]闫金娟,赵希勇.基于SERVPERF的乡村旅游服务质量评价体系研究[J].哈尔滨商业大学学报(社会科学版),2016(4):111-118.