移动阅读工具对用户体验的影响因素研究
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摘要
[目的/意义]移动阅读已成为全民阅读的主流趋势,移动环境下用户如何利用阅读工具提升自身阅读体验对推进移动阅读服务质量具有重要意义。[方法/过程]针对10名典型用户进行半结构化访谈,在收集大量访谈资料的基础上,利用质性研究方法扎根理论对访谈资料进行分析和归纳以提炼因素,并分析因素间的路径关系。[结果/结论]本研究最终归纳出5个主范畴,即感知物理示能性、社会性价值、情感满足、内部组织环境、阅读价值认知,以此为依据建构影响因素与作用路径理论模型。研究结果对提高移动用户的阅读体验具有积极的实践价值,以帮助从用户体验视角深化移动阅读服务的未来构建方向,并为媒体运营商在资源组织和服务更新上提出一定借鉴。
[Purpose/Significance] Mobile reading has become the mainstream trend of reading for all people. How the user uses reading tools to enhance their reading experience in the mobile environment is of great significance in advancing the quality of mobile reading services. [Methods/Process] Semi-structured interviews were conducted for 10 typical users. On the basis of collecting a large amount of interview data,qualitative research methods were used to analyze and summarize the interview data to extract factors then analyze the path relationships between the factors. [Result/Conclusion]This study concluded with five main categories: Perceiving Physical Affordance,Social Value,Emotional Satisfaction,Internal Organizational Environment,and Reading Value Cognition. Based on this,a theoretical model of influencing factors and action paths was constructed. The research results had positive practical value for improving the reading experience of mobile users,to help deepen the future direction of mobile reading services from the perspective of user experience,and provide some reference for media operators in resource organization and service updates.
[Purpose/Significance] Mobile reading has become the mainstream trend of reading for all people. How the user uses reading tools to enhance their reading experience in the mobile environment is of great significance in advancing the quality of mobile reading services. [Methods/Process] Semi-structured interviews were conducted for 10 typical users. On the basis of collecting a large amount of interview data,qualitative research methods were used to analyze and summarize the interview data to extract factors then analyze the path relationships between the factors. [Result/Conclusion]This study concluded with five main categories: Perceiving Physical Affordance,Social Value,Emotional Satisfaction,Internal Organizational Environment,and Reading Value Cognition. Based on this,a theoretical model of influencing factors and action paths was constructed. The research results had positive practical value for improving the reading experience of mobile users,to help deepen the future direction of mobile reading services from the perspective of user experience,and provide some reference for media operators in resource organization and service updates.
引文
[1]中国新闻出版广电报.《中国移动互联网发展报告(2017)》发布[EB/OL]. http://www.chinaxwcb. com/2017-07/25/content_358642.htm,2017-07-25.
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[3] Lai J Y,Chang C Y. User Attitudes Toward Dedicated E-book Readers for Reading:The Effect of Convenience, Compatibility,and Media Richness.[J]. Online Information Review,2011,35(4):558-580.
[4] Liu Z,Huang X. Reading on the Move:A Study of Reading Behavior of Undergraduate Smartphone Users in China[J]. Library&Information Science Research,2016,38(3):235-242.
[5]王茜,张成昱.清华大学手机图书馆用户体验调研及可用性设计[J].图书情报工作,2013,57(4):25-31.
[6]钱鸥,李翔翔.综合性大学在校生移动阅读行为特征研究——基于用户体验的视角[J].图书情报工作,2013,57(22):92-98.
[7]吴丹,冉爱华.移动阅读应用的用户体验比较研究[J].现代图书情报技术,2015,31(z1):73-79.
[8]吴丹,陆柳杏.移动阅读工具对大学生学术文献阅读效率的影响研究[J].现代图书情报技术,2017,1(1):64-72.
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[10] Ko E H T,Chiu D K W,Lo P,et al. Comparative Study on mLearning Usage Among LIS Students from Hong Kong,Japan and Taiwan[J]. Journal of Academic Librarianship,2015,41(5):567-577.
[11] Lo P,Cho A,Leung M,et al. Use of Smartphones by Art and Design Students for Accessing Library Services and Learning[J].Library Hi Tech,2016,34(2):224-238.
[12]黄晓斌,付跃安.基于用户体验的移动阅读终端可用性评价[J].图书馆论坛,2011,31(4):6-9.
[13]茆意宏.论手机移动阅读[J].大学图书馆学报,2010,28(6):5-11.
[14]李雁行,王志国.社会化阅读环境下移动阅读APP对移动图书馆APP建设的启示[J].图书馆学研究,2014,(20):54-57.
[15]邓胜利.国外用户体验研究进展[J].图书情报工作,2008,52(3):43-43.
[16]王茜,张成昱.清华大学手机图书馆用户体验调研及可用性设计[J].图书情报工作,2013,57(4):25-31.
[17] Park J,Han S H,Kim H K,et al. Modeling User Experience:A Case Study on a Mobile Device[J]. International Journal of Industrial Ergonomics,2013,43(2):187-196.
[18]李小青.基于用户心理研究的用户体验设计[J].情报科学,2010,(5):763-767.
[19] Hassenzahl M,Roto V. Being and Doing:A Perspective on User Experience and Its Measurement[J]. Interfaces,2007,72:10-12.
[20] Marc Hassenzahl, Noam Tractinsky. User Experience——A Research Agenda[J]. Behaviour&Information Technology,2006,25(2):91-97.
[21] Law L C,Schaik P V,Roto V. Attitudes Towards User Experience(UX)Measurement[J]. International Journal of HumanComputer Studies,2014,72(6):526-541.
[22] Park J,Han S H,Kim H K,et al. Developing Elements of User Experience for Mobile Phones and Services:Survey, Interview,and Observation Approaches[J]. Human Factors&Ergonomics in Manufacturing&Service Industries,2013,23(4):279-293.
[23] Zaharias P,Mehlenbacher B. Exploring User Experience(UX)in Virtual Learning Environments[J]. International Journal of Human-Computer Studies,2012,70(7):475-477.
[24] John W. The Discovery of Grounded Theory:Strategies for Qualitative Research,by Barney Glaser; Anselm L. Strauss[J]. American Journal of Sociology,2012,3(4):377-380.
[25]马昕晨,冯缨.基于扎根理论的新媒体信息质量影响因素研究[J].情报理论与实践,2017,40(4):32-36.
[26] Charmaz K. Constructing Grounded Theory:A Practical Guide Through Qualitative Analysis[J]. International Journal of Qualitative Studies on Health and Well-Being,2006,1(3):378-380.
[27]易观.中国移动阅读市场年度综合分析2017[EB/OL]. https://www. analysys. cn/analysis/8/detail/1000817/,2017-07-05.
[28]凯西·卡麦兹.建构扎根理论:质性研究实践指南[M].边国英,译.重庆:重庆大学出版社,2009:34.
[29]赵宇翔,朱庆华.感知示能性在社会化媒体后续采纳阶段的调节效应初探[J].情报学报,2013,32(10):1099-1111.
[30]范哲.数字原住民采纳社会化媒体影响因素的扎根研究[J].情报资料工作,2017,38(1):25-33.
[31]赵文军,任剑.移动阅读服务持续使用意向研究——基于认知维、社会维、情感维的影响分析[J].情报科学,2017,(8):72-78.
[32]齐向华,黄丽娟.基于移动阅读内容需求的用户细分研究[J].情报理论与实践,2017,40(3):60-64.
[2] Jung J,Chanolmsted S,Park B,et al. Factors Affecting E-book Reader Awareness, Interest, and Intention to Use[J]. New Media&Society,2012,14(2):204-224.
[3] Lai J Y,Chang C Y. User Attitudes Toward Dedicated E-book Readers for Reading:The Effect of Convenience, Compatibility,and Media Richness.[J]. Online Information Review,2011,35(4):558-580.
[4] Liu Z,Huang X. Reading on the Move:A Study of Reading Behavior of Undergraduate Smartphone Users in China[J]. Library&Information Science Research,2016,38(3):235-242.
[5]王茜,张成昱.清华大学手机图书馆用户体验调研及可用性设计[J].图书情报工作,2013,57(4):25-31.
[6]钱鸥,李翔翔.综合性大学在校生移动阅读行为特征研究——基于用户体验的视角[J].图书情报工作,2013,57(22):92-98.
[7]吴丹,冉爱华.移动阅读应用的用户体验比较研究[J].现代图书情报技术,2015,31(z1):73-79.
[8]吴丹,陆柳杏.移动阅读工具对大学生学术文献阅读效率的影响研究[J].现代图书情报技术,2017,1(1):64-72.
[9] Wang P,Chiu DKW,Ho KKW,et al. Why Read it on Your Mobile Device? Change in Reading Habit of Electronic Magazines for University Students[J]. Journal of Academic Librarianship,2016,42(6):664-669.
[10] Ko E H T,Chiu D K W,Lo P,et al. Comparative Study on mLearning Usage Among LIS Students from Hong Kong,Japan and Taiwan[J]. Journal of Academic Librarianship,2015,41(5):567-577.
[11] Lo P,Cho A,Leung M,et al. Use of Smartphones by Art and Design Students for Accessing Library Services and Learning[J].Library Hi Tech,2016,34(2):224-238.
[12]黄晓斌,付跃安.基于用户体验的移动阅读终端可用性评价[J].图书馆论坛,2011,31(4):6-9.
[13]茆意宏.论手机移动阅读[J].大学图书馆学报,2010,28(6):5-11.
[14]李雁行,王志国.社会化阅读环境下移动阅读APP对移动图书馆APP建设的启示[J].图书馆学研究,2014,(20):54-57.
[15]邓胜利.国外用户体验研究进展[J].图书情报工作,2008,52(3):43-43.
[16]王茜,张成昱.清华大学手机图书馆用户体验调研及可用性设计[J].图书情报工作,2013,57(4):25-31.
[17] Park J,Han S H,Kim H K,et al. Modeling User Experience:A Case Study on a Mobile Device[J]. International Journal of Industrial Ergonomics,2013,43(2):187-196.
[18]李小青.基于用户心理研究的用户体验设计[J].情报科学,2010,(5):763-767.
[19] Hassenzahl M,Roto V. Being and Doing:A Perspective on User Experience and Its Measurement[J]. Interfaces,2007,72:10-12.
[20] Marc Hassenzahl, Noam Tractinsky. User Experience——A Research Agenda[J]. Behaviour&Information Technology,2006,25(2):91-97.
[21] Law L C,Schaik P V,Roto V. Attitudes Towards User Experience(UX)Measurement[J]. International Journal of HumanComputer Studies,2014,72(6):526-541.
[22] Park J,Han S H,Kim H K,et al. Developing Elements of User Experience for Mobile Phones and Services:Survey, Interview,and Observation Approaches[J]. Human Factors&Ergonomics in Manufacturing&Service Industries,2013,23(4):279-293.
[23] Zaharias P,Mehlenbacher B. Exploring User Experience(UX)in Virtual Learning Environments[J]. International Journal of Human-Computer Studies,2012,70(7):475-477.
[24] John W. The Discovery of Grounded Theory:Strategies for Qualitative Research,by Barney Glaser; Anselm L. Strauss[J]. American Journal of Sociology,2012,3(4):377-380.
[25]马昕晨,冯缨.基于扎根理论的新媒体信息质量影响因素研究[J].情报理论与实践,2017,40(4):32-36.
[26] Charmaz K. Constructing Grounded Theory:A Practical Guide Through Qualitative Analysis[J]. International Journal of Qualitative Studies on Health and Well-Being,2006,1(3):378-380.
[27]易观.中国移动阅读市场年度综合分析2017[EB/OL]. https://www. analysys. cn/analysis/8/detail/1000817/,2017-07-05.
[28]凯西·卡麦兹.建构扎根理论:质性研究实践指南[M].边国英,译.重庆:重庆大学出版社,2009:34.
[29]赵宇翔,朱庆华.感知示能性在社会化媒体后续采纳阶段的调节效应初探[J].情报学报,2013,32(10):1099-1111.
[30]范哲.数字原住民采纳社会化媒体影响因素的扎根研究[J].情报资料工作,2017,38(1):25-33.
[31]赵文军,任剑.移动阅读服务持续使用意向研究——基于认知维、社会维、情感维的影响分析[J].情报科学,2017,(8):72-78.
[32]齐向华,黄丽娟.基于移动阅读内容需求的用户细分研究[J].情报理论与实践,2017,40(3):60-64.