基于DEMATEL的电子商务数据质量影响因素研究
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摘要
[目的/意义]大数据时代下,明确电子商务数据质量关键影响因素,无论对于电子商务企业准确把握数据质量改进方向还是学界聚焦商务数据质量根源性问题都有着重要意义。[方法/过程]通过扎根理论分析法对半结构化访谈获得的质性材料进行逐级抽象归纳,得出影响电子商务数据质量的影响因素,再通过复杂系统因素重要性判定的DEMATEL模型,对因素间关系进行计算。[结果/结论]经测算,发现电子商务数据质量的"起源型"影响因素包括数据质量的监管机制、质量意识、标准与规范、明确数据利用目的等因素,"结果型"因素包括数据开发应用管理、数据处理过程约束、质量意识等因素,而关键影响因素则主要集中在监管机制、质量标准、利用需求、质量意识等方面。
[Purpose/Significance]In the era of big data,it is very important to clarify the key factors affecting the quality of e-commerce data for both the e-commerce enterprises to understand management tendency and the scholars to focus on the underlying problems of the quality of business data.[Method/Process]By using the method of grounded theoretical analysis,this paper abstractly summarized the qualitative materials obtained from semi-structured interviews,and finally drew a conclusion that there are 11 factors affecting the quality of e-commerce data.The DEMATEL model of complex system was used to build an e-commerce data quality influencing factors matrix.[Result/Conclusion]By calculation,it is found that the"original factors"of e-commerce data quality included such factors as data quality supervision mechanism,quality awareness,standards and norms,clarity about the purpose of data utilization and so on.The"result factors"included data development and application management,data processing constraints,quality awareness and other factors,while the key factors were mainly concentrated in the supervision mechanism and quality standards,utilization needs,quality awareness and so on.
[Purpose/Significance]In the era of big data,it is very important to clarify the key factors affecting the quality of e-commerce data for both the e-commerce enterprises to understand management tendency and the scholars to focus on the underlying problems of the quality of business data.[Method/Process]By using the method of grounded theoretical analysis,this paper abstractly summarized the qualitative materials obtained from semi-structured interviews,and finally drew a conclusion that there are 11 factors affecting the quality of e-commerce data.The DEMATEL model of complex system was used to build an e-commerce data quality influencing factors matrix.[Result/Conclusion]By calculation,it is found that the"original factors"of e-commerce data quality included such factors as data quality supervision mechanism,quality awareness,standards and norms,clarity about the purpose of data utilization and so on.The"result factors"included data development and application management,data processing constraints,quality awareness and other factors,while the key factors were mainly concentrated in the supervision mechanism and quality standards,utilization needs,quality awareness and so on.
引文
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[14]张艳丰,李贺,彭丽徽,等.高校图书馆微信公众平台的媒介引力场模型及其影响因素——基于DEMATEL系统因素分析的大众传播视角[J].图书情报工作,2017,61(9):5-13.
[15]杜凤娇,段万春,李阳.基于DEMATEL方法的众创空间外引内联模式的影响因素分析[J].科技管理研究,2018,38(10):220-226.
[16]杨建梁,刘越男.基于DEMATEL模型的我国政府信息资源跨部门共享的关键影响因素研究[J].图书情报工作,2018,62(19):64-76.
[17]甘俊伟,贺政纲,彭茂,等.基于DEMATEL方法的我国报废汽车回收利用产业发展影响因素分析[J].科技管理研究,2016,36(1):103-107.
[18]韩正彪,周鹏.扎根理论质性研究方法在情报学研究中的应用[J].情报理论与实践,2011,34(5):19-23.
[2] Wahyudi A,Kuk G,Janssen M.A Process Pattern Model for Tackling and Improving Big Data Quality[J].Information Systems Frontiers,2018,20(3):457-469.
[3] Otto B.EconPapers:Data Governance[J].Business & Information Systems Engineering,2011,(4):241-244.
[4] Cao L,Zhu H.Normal Accidents:Data Quality Problems in ERP-enabled Manufacturing[J].Journal of Data & Information Quality,2013,4(3):1-26.
[5]胡逢彬,沈炜.数据ETL过程中的数据质量控制[J].信息技术,2006,(4):19-21.
[6]卢本新.数据仓库数据质量管理的研究[D].大连:大连理工大学,2013:18.
[7]Lee Y W,Pipino L L,Funk J D,et al.数据质量征途[M].黄伟,王嘉寅,冯耕中,译.北京:高等教育出版社,2015.
[8]刘伟.基于元数据的数据质量控制与评估模型研究[D].大庆:东北石油大学,2011.
[9]曹建军,刁兴春,汪挺,等.数据质量控制研究中若干基本问题[J].微计算机信息,2010,26(9):12-14.
[10]穆向阳,朱学芳,常艳丽.图书馆数据服务中数据质量影响因素模型的构建[J].图书馆论坛,2013,33(5):86-90.
[11]莫祖英.大数据处理流程中的数据质量影响分析[J].现代情报,2017,37(3):69-72.
[12]Hosseini S M S,Safaei N,Asgharpour M J.Reprioritization of Failures in a System Failure Mode and Effects Analysis By Decision Making Trial and Evaluation Laboratory Technique[J].Reliability Engineering & System Safety,2006,91(8):872-881.
[13]甘俊伟,贺政纲,彭茂,等.基于DEMATEL方法的我国报废汽车回收利用产业发展影响因素分析[J].科技管理研究,2016,36(1):103-107.
[14]张艳丰,李贺,彭丽徽,等.高校图书馆微信公众平台的媒介引力场模型及其影响因素——基于DEMATEL系统因素分析的大众传播视角[J].图书情报工作,2017,61(9):5-13.
[15]杜凤娇,段万春,李阳.基于DEMATEL方法的众创空间外引内联模式的影响因素分析[J].科技管理研究,2018,38(10):220-226.
[16]杨建梁,刘越男.基于DEMATEL模型的我国政府信息资源跨部门共享的关键影响因素研究[J].图书情报工作,2018,62(19):64-76.
[17]甘俊伟,贺政纲,彭茂,等.基于DEMATEL方法的我国报废汽车回收利用产业发展影响因素分析[J].科技管理研究,2016,36(1):103-107.
[18]韩正彪,周鹏.扎根理论质性研究方法在情报学研究中的应用[J].情报理论与实践,2011,34(5):19-23.